Search Engine Journal @sejournal

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. via @mattgsouthern.bsky.social #ppcnews #Google

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. via @mattgsouthern.bsky.social

#ppcnews #Google

11.02.2026 16:03 — 👍 0 🔁 0 💬 0 📌 0

Hidden HTTP Page Can Cause Site Name Problems In Google Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. via @mattgsouthern.bsky.social #seonews #Google

Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. via @mattgsouthern.bsky.social

#seonews #Google

11.02.2026 15:13 — 👍 0 🔁 0 💬 0 📌 0

From Article to Short-Form Video That Holds Attention Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, and efficient batch workflows. via @mattgsouthern.bsky.social

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, and efficient batch workflows. via @mattgsouthern.bsky.social

11.02.2026 14:49 — 👍 0 🔁 0 💬 0 📌 0

The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? Turning off paid media sounds efficient until the data shows what happens to demand, brand search, and orders.

Turning off paid media sounds efficient until the data shows what happens to demand, brand search, and orders.

11.02.2026 12:33 — 👍 1 🔁 0 💬 0 📌 0

Synthetic Personas For Better Prompt Tracking Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments. via @kevin-indig.bsky.social

Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments. via @kevin-indig.bsky.social

10.02.2026 14:34 — 👍 1 🔁 0 💬 0 📌 0

Google Can Now Monitor Search For Your Government IDs Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. via @mattgsouthern.bsky.social #seonews #Google

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. via @mattgsouthern.bsky.social

#seonews #Google

10.02.2026 14:04 — 👍 0 🔁 0 💬 0 📌 0

Should I Optimize My Content Differently For Each Platform? – Ask An SEO See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user experience across platforms.

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user experience across platforms.

10.02.2026 13:34 — 👍 1 🔁 0 💬 0 📌 0

New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough New data shows most web pages fall below Googlebot's 2 megabytes crawl limit, definitively proving that this is not something to worry about. via @martinibuster.bsky.social #seonews #Google

New data shows most web pages fall below Googlebot's 2 megabytes crawl limit, definitively proving that this is not something to worry about. via @martinibuster.bsky.social

#seonews #Google

10.02.2026 09:44 — 👍 0 🔁 0 💬 0 📌 0

Bing Webmaster Tools Adds AI Citation Performance Data Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. via @mattgsouthern.bsky.social #seonews #Bing

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. via @mattgsouthern.bsky.social

#seonews #Bing

09.02.2026 23:43 — 👍 0 🔁 0 💬 0 📌 0

OpenAI Begins Testing Ads In ChatGPT For Free And Go Users OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. via @mattgsouthern.bsky.social #ChatGPT

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. via @mattgsouthern.bsky.social

#ChatGPT

09.02.2026 21:39 — 👍 0 🔁 0 💬 0 📌 0

Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve. #business

Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve.

#business

09.02.2026 13:04 — 👍 0 🔁 0 💬 0 📌 1

PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending. via @lisarockssem.bsky.social #marketing

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending. via @lisarockssem.bsky.social

#marketing

09.02.2026 12:04 — 👍 1 🔁 0 💬 0 📌 0

7 Insights From Washington Post’s Strategy To Win Back Traffic The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works. via @martinibuster.bsky.social #seonews

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works. via @martinibuster.bsky.social

#seonews

09.02.2026 09:57 — 👍 0 🔁 1 💬 0 📌 0

Google Revises Discover Guidelines Alongside Core Update Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. via @mattgsouthern.bsky.social #seonews #Google

Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. via @mattgsouthern.bsky.social

#seonews #Google

06.02.2026 20:37 — 👍 0 🔁 0 💬 0 📌 0

Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories. via @mattgsouthern.bsky.social

Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories. via @mattgsouthern.bsky.social

06.02.2026 13:02 — 👍 0 🔁 0 💬 0 📌 0

Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags. Multi-party approval adds security layer. #Google

Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags. Multi-party approval adds security layer.

#Google

06.02.2026 12:34 — 👍 0 🔁 0 💬 0 📌 0

Google Shows How To Check Passage Indexing John Mueller offered a practical check for determining whether a passage has been indexed and is technically available to rank. via @martinibuster.bsky.social #seonews #Google

John Mueller offered a practical check for determining whether a passage has been indexed and is technically available to rank. via @martinibuster.bsky.social

#seonews #Google

05.02.2026 21:00 — 👍 0 🔁 0 💬 0 📌 0

What 1,000 Businesses Reveal About Growth in 2026 [Webinar] Join Jeff Hirz for insights on growth trends shaping sales and marketing budgets as the year progresses. #business

Join Jeff Hirz for insights on growth trends shaping sales and marketing budgets as the year progresses.

#business

05.02.2026 20:19 — 👍 0 🔁 0 💬 0 📌 0

Google Releases Discover-Focused Core Update Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. via @mattgsouthern.bsky.social #seonews #Google

Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. via @mattgsouthern.bsky.social

#seonews #Google

05.02.2026 17:38 — 👍 0 🔁 0 💬 0 📌 0

The Shift From Search Sessions To Decision Sessions What Google’s personal AI push signals about owning the decision layer.

What Google’s personal AI push signals about owning the decision layer.

05.02.2026 14:34 — 👍 0 🔁 0 💬 0 📌 0

Is Google Finally Cracking Down On Self-Promotional Listicles? The most popular "GEO" tactic might indeed be risky for SEO purposes after all. #Google

The most popular "GEO" tactic might indeed be risky for SEO purposes after all.

#Google

05.02.2026 14:04 — 👍 1 🔁 0 💬 0 📌 0

Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

05.02.2026 13:03 — 👍 0 🔁 0 💬 0 📌 0

Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar] Join us to explore off-page SEO. Learn how to prioritize efforts that build trust and improve visibility via new link building techniques.

Join us to explore off-page SEO. Learn how to prioritize efforts that build trust and improve visibility via new link building techniques.

05.02.2026 08:48 — 👍 0 🔁 0 💬 0 📌 0

Google Search Hits $63B, Details AI Mode Ad Tests Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. via @mattgsouthern.bsky.social #seonews #Google

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. via @mattgsouthern.bsky.social

#seonews #Google

05.02.2026 02:44 — 👍 0 🔁 0 💬 0 📌 0

Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’ Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers. via @mattgsouthern.bsky.social #Google

Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers. via @mattgsouthern.bsky.social

#Google

04.02.2026 21:10 — 👍 1 🔁 0 💬 0 📌 0

The Real SEO Skill No One Teaches: Problem Deduction Clear problem definition is the foundation of effective enterprise SEO, aligning teams around facts instead of assumptions.

Clear problem definition is the foundation of effective enterprise SEO, aligning teams around facts instead of assumptions.

04.02.2026 14:33 — 👍 0 🔁 0 💬 0 📌 0

Information Retrieval Part 2: How To Get Into Model Training Data This is the complete guide to training data. How you should think about it, how it works, and how to become a known entity in a model's "memory."

This is the complete guide to training data. How you should think about it, how it works, and how to become a known entity in a model's "memory."

04.02.2026 14:04 — 👍 0 🔁 0 💬 0 📌 0

The PPC Skills That Won’t Be Replaced By Automation The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

04.02.2026 13:04 — 👍 0 🔁 0 💬 0 📌 0

Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It) By connecting AI to real, live SEO data you can get deep, more accurate answers fast. Discover 15 practical use cases & prompts to ask your SEO AI agent.

By connecting AI to real, live SEO data you can get deep, more accurate answers fast. Discover 15 practical use cases & prompts to ask your SEO AI agent.

04.02.2026 06:03 — 👍 3 🔁 2 💬 0 📌 0

Google’s Crawl Team Filed Bugs Against WordPress Plugins Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't. via @mattgsouthern.bsky.social #seonews #Google #WordPress

Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't. via @mattgsouthern.bsky.social

#seonews #Google #WordPress

03.02.2026 20:55 — 👍 1 🔁 0 💬 0 📌 0

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