Search Engine Journal

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.

#ppcnews #Google

SSIT is the invisible funnel that decides what gets retrieved, used, and cited.

AI forces SEO to move beyond rankings toward entity clarity, trust signals, and influence inside decision systems. via @taylordanrw.bsky.social

WordPress co-founder and Automattic are alleged in amended complaint to have planned to target at least ten competitors. via @martinibuster.bsky.social

#wpnews

Dive into the latest strategies shaping local rankings and learn about effective reputation management techniques.

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. via @mattgsouthern.bsky.social

#ppcnews #Google

Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. via @mattgsouthern.bsky.social

#seonews #Google

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, and efficient batch workflows. via @mattgsouthern.bsky.social

Turning off paid media sounds efficient until the data shows what happens to demand, brand search, and orders.

Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments. via @kevin-indig.bsky.social

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. via @mattgsouthern.bsky.social

#seonews #Google

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user experience across platforms.

New data shows most web pages fall below Googlebot's 2 megabytes crawl limit, definitively proving that this is not something to worry about. via @martinibuster.bsky.social

#seonews #Google

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. via @mattgsouthern.bsky.social

#seonews #Bing

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. via @mattgsouthern.bsky.social

#ChatGPT

Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve.

#business

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending. via @lisarockssem.bsky.social

#marketing

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works. via @martinibuster.bsky.social

#seonews

Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. via @mattgsouthern.bsky.social

#seonews #Google

Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories. via @mattgsouthern.bsky.social

Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags. Multi-party approval adds security layer.

#Google

John Mueller offered a practical check for determining whether a passage has been indexed and is technically available to rank. via @martinibuster.bsky.social

#seonews #Google

Join Jeff Hirz for insights on growth trends shaping sales and marketing budgets as the year progresses.

#business

Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. via @mattgsouthern.bsky.social

#seonews #Google

What Google’s personal AI push signals about owning the decision layer.

The most popular "GEO" tactic might indeed be risky for SEO purposes after all.

#Google

An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

Join us to explore off-page SEO. Learn how to prioritize efforts that build trust and improve visibility via new link building techniques.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. via @mattgsouthern.bsky.social

#seonews #Google

Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers. via @mattgsouthern.bsky.social

#Google