โข Assess opportunities in a way that connects product decisions directly to revenue, deal flow, and growth timing
No theory that falls apart in front of a board or enterprise customer.
Just clear thinking about value creation, value capture, and the decisions that link the two.
#product
4/4
โข Set realistic ROI expectations for product and engineering spend
โข Use portfolio thinking to decide where not to invest
โข Create alignment between product, commercial teams, and leadership
3/4
At scale-up stage, product and engineering typically cost 15โ25% of ARR.
Thatโs a significant investment.
In this session, Elisabeth Ling will explore why many product decisions in B2B are not commercial enough โ and why that gap is dangerous.
Youโll learn how to:
2/4
Product is one of the biggest investments in a B2B scale-up โ yet its commercial impact is often unclear.
When the board asks,
โWhat value did product actually create this quarter?โ
many teams struggle to answer clearly.
๐
Happening today
๐ Register here: luma.com/l248detz
โฐ 17:00 GMT
1/4
๐ก๐ฒ๐
๐ ๐๐๐ฒ๐ฝ ๐๐ฝ: ๐ฐ๐ผ๐๐ฒ๐ฟ๐ ๐บ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ ๐ณ๐ถ๐น๐ฒ ๐๐๐ฝ๐ฒ๐ (๐ฐ๐ผ๐ป๐๐ฒ๐
๐, ๐ฎ๐ด๐ฒ๐ป๐๐, ๐ด๐ผ๐ฎ๐น๐) ๐ฎ๐ป๐ฑ ๐๐น๐ฎ๐๐ต ๐ฐ๐ผ๐บ๐บ๐ฎ๐ป๐ฑ๐.
๐ www.hustlebadger.com/what-do-prod...
๐๐๐๐๐น๐ฒ ๐๐ฎ๐ฑ๐ด๐ฒ๐ฟ ๐ถ๐ ๐ฎ ๐ฟ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ๐, ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐๐ ๐๐ธ๐ถ๐น๐น๐.
#product #productmanagement
7/7
โข Use instruction files to refine, ๐ฎ๐ฑ๐ฑ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐ (๐ฎ๐ด๐ฒ๐ป๐๐) & ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฐ๐ผ๐ป๐๐ฒ๐
๐ ๐ณ๐ผ๐ฟ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐๐ถ๐ฐ ๐ณ๐ฒ๐ฒ๐ฑ๐ฏ๐ฎ๐ฐ๐ธ
โข ๐จ๐๐ฒ ๐ณ๐ถ๐น๐ถ๐ป๐ด ๐ต๐ถ๐ฒ๐ฟ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐น๐ฒ ๐ฏ๐ฒ๐๐ ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ to apply different review criteria by document type
โข ๐ฅ๐ฒ๐ณ๐ถ๐ป๐ฒ ๐ถ๐ป๐๐ผ ๐๐น๐ฎ๐๐ต ๐ฐ๐ผ๐บ๐บ๐ฎ๐ป๐ฑ๐ to run consistent, multi-perspective reviews with simple commands
6/7
๐๐ป๐ฐ๐น๐๐ฑ๐ฒ๐ ๐๐ผ๐ถ๐ฐ๐ฒ ๐๐ผ ๐๐ฒ๐
๐, ๐ณ๐ถ๐น๐ฒ ๐ฎ๐ฐ๐ฐ๐ฒ๐๐, ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ ๐๐ฎ๐๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐๐๐จ๐๐.๐บ๐ฑ ๐ณ๐ถ๐น๐ฒ๐, ๐ฎ๐ป๐ฑ ๐๐ถ๐ฝ๐ ๐๐ผ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐
๐ ๐๐ถ๐ป๐ฑ๐ผ๐๐.
๐ www.hustlebadger.com/what-do-prod...
๐๐๐ถ๐น๐ฑ ๐ฎ ๐ฟ๐ฒ๐๐๐ฎ๐ฏ๐น๐ฒ ๐ฃ๐ฅ๐ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ฒ๐ฟ ๐๐ต๐ฎ๐ ๐ฐ๐ฟ๐ถ๐๐ถ๐พ๐๐ฒ๐ ๐๐ผ๐๐ฟ ๐๐ผ๐ฟ๐ธ ๐น๐ถ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐ฎ๐ฐ๐๐๐ฎ๐น ๐๐๐ฎ๐ธ๐ฒ๐ต๐ผ๐น๐ฑ๐ฒ๐ฟ๐.
โข Get an instant, brutally honest baseline critique
5/7
โข ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐๐น๐ฎ๐๐ฑ๐ฒ ๐ฏ๐ฒ๐ต๐ฎ๐๐ฒ๐ ๐ฏ๐ ๐ฑ๐ฒ๐ณ๐ฎ๐๐น๐ and why results vary
โข ๐ ๐ฎ๐ธ๐ฒ ๐ฎ ๐๐๐๐จ๐๐.๐บ๐ฑ ๐ถ๐ป๐๐๐ฟ๐๐ฐ๐๐ถ๐ผ๐ป ๐ณ๐ถ๐น๐ฒ to lock in consistent output
โข Refine and iterate instructions to get to accurate outputs
โข End with a simple weekly process you can reuse and extend
4/7
โข Get Node.js installed: which is required for Claude Code to work
โข Launch Claude Code and confirm itโs working so youโre ready for the next projects
๐ www.hustlebadger.com/what-do-prod...
๐จ๐๐ฒ ๐๐น๐ฎ๐๐ฑ๐ฒ ๐๐ผ๐ฑ๐ฒ ๐๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐๐ฎ๐ฏ๐น๐ฒ ๐บ๐ฒ๐ฒ๐๐ถ๐ป๐ด ๐๐๐บ๐บ๐ฎ๐ฟ๐ถ๐๐ฒ๐ฟ:
3/7
โข CLAUDE(dot)md & other types of instruction files (agents, goals etc)
โข Slash commands
๐ฆ๐๐ฒ๐ฝ-๐ฏ๐-๐๐๐ฒ๐ฝ ๐ถ๐ป๐๐๐ฟ๐๐ฐ๐๐ถ๐ผ๐ป๐ ๐๐ถ๐๐ต ๐ฑ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฑ ๐๐ถ๐ฑ๐ฒ๐ผ ๐๐ฎ๐น๐ธ๐๐ต๐ฟ๐ผ๐๐ด๐ต๐. ๐ก๐ผ ๐๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐๐ธ๐ถ๐น๐น๐ ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ.
๐๐ป๐๐๐ฎ๐น๐น๐ถ๐ป๐ด ๐๐น๐ฎ๐๐ฑ๐ฒ ๐๐ผ๐ฑ๐ฒ using ๐ฒ๐ถ๐๐ต๐ฒ๐ฟ ๐ถ๐ป ๐๐ฒ๐ฟ๐บ๐ถ๐ป๐ฎ๐น ๐ผ๐ฟ ๐ฎ๐ป ๐๐๐
2/7
๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ด๐ฒ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐๐ถ๐๐ต ๐๐น๐ฎ๐๐ฑ๐ฒ ๐๐ผ๐ฑ๐ฒ ๐
3 hands on video walkthroughs and step-by-step instructions to help install Claude Code, teach filing access and hierarchies, instruction file types, and slash commands.
๐ฆ๐ธ๐ถ๐น๐น๐ ๐๐ผ๐ ๐น๐ฒ๐ฎ๐ฟ๐ป:
โข Filing & file hierarchy, file access
1/7
โข You need stronger frameworks to decide what to build โ and what to stop building
No theory that falls apart in front of a board or enterprise customer.
Just clear thinking about value creation, value capture, and the decisions that link the two.
#product #productmanagement
6/6
โข You lead B2B product across multiple areas and struggle with portfolio allocation
โข Your growth targets are ahead of what your current roadmap can realistically deliver
โข Enterprise sales cycles mean product impact needs to show up earlier than planned
5/6
โข Assess opportunities in a way that connects decisions directly to revenue, deal flow, and growth timing
This session is for you if:
โข You are accountable for ยฃ2โ3M+ in annual R&D spend and need to demonstrate ROI
4/6
Youโll learn how to:
โข Set realistic ROI expectations for product and engineering spend
โข Use portfolio thinking to decide where not to invest
โข Create alignment between product, commercial teams, and leadership
3/6
At scale-up stage, product and engineering typically cost 15โ25% of ARR.
Thatโs a significant investment.
In this session, Elisabeth Ling, Strategic Product Advisor, will explore why many product decisions in B2B are not commercial enough โ and why that gap is dangerous.
2/6
Product is one of the biggest investments in a B2B scale-up โ yet its commercial impact is often unclear.
When the board asks,
โWhat value did product actually create this quarter?โ
many teams struggle to answer clearly
๐ Wednesday, 4 March
โฐ 17:00 โ 18:00 GMT
๐ Register: luma.com/l248detz
1/6
You're going to do ๐๐ต๐ถ๐ then ๐๐ต๐ฎ๐, and in ๐๐ต๐ฒ๐๐ฒ ๐๐ถ๐บ๐ฒ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐, while capturing outputs in one centralized place.
๐๐๐ฒ๐ ๐๐ต๐ฒ ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ & ๐ฎ ๐ณ๐๐น๐น ๐ด๐๐ถ๐ฑ๐ฒ ๐ต๐ฒ๐ฟ๐ฒ - www.hustlebadger.com/what-do-prod...
#product #productmanagement
6/6
โข ๐๐ถ๐ด๐ต๐๐ป๐ถ๐ป๐ด ๐ฑ๐ฒ๐บ๐ผ๐ โ to inspire everyone with a range of creative references
Techniques include: icebreakers like ๐ฑ๐ฟ๐ฒ๐ฎ๐บ ๐๐ฎ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐พ๐๐ถ๐ด๐ด๐น๐ฒ ๐ฏ๐ถ๐ฟ๐ฑ, ๐๐ธ๐ฒ๐๐ฐ๐ต๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐๐ผ๐ฟ๐๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐บ๐ผ๐ฟ๐ฒ.
Using a template helps guide people through.
5/6
Ideation session techniques include:
โข ๐๐ป๐ฒ๐ฟ๐ด๐ถ๐๐ฒ๐ฟ๐ โ to warm people up and get to know each other
โข ๐๐ผ๐ป๐๐ฒ๐
๐ โ to remind everyone of why youโre here and the broader business situation
โข ๐๐ผ๐ ๐บ๐ถ๐ด๐ต๐ ๐๐ฒ โฆ ? โ to frame the problem youโre trying to solve in a positive way
4/6
โข ๐ฌ๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ: you're looking for ideas, but they have to help with a specific goal
โข ๐๐ป๐๐ถ๐๐ฒ ๐๐ต๐ฒ ๐ฟ๐ถ๐ด๐ต๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ: if you have a session without a key voice, it's wasted time
โข ๐ฃ๐๐๐ฐ๐ต๐ผ๐น๐ผ๐ด๐ถ๐ฐ๐ฎ๐น ๐๐ฎ๐ณ๐ฒ๐๐: Everyone needs to feel comfortable contributing
3/6
โข ๐๐ถ๐๐ฒ๐ฟ๐๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐: by including people from different functional specialties.
But they can easily go wrong.
How to make an ideation session workshop work:
โข ๐๐ฎ๐ฐ๐ถ๐น๐ถ๐๐ฎ๐๐ฒ๐ฑ: They're structured brainstorm meetings, not free form
2/6
๐๐๐๐๐ง๐จ๐ฅ๐๐ ๐ง๐๐ ๐ฃ๐๐๐ง๐: ๐๐๐๐๐ง๐๐ข๐ก ๐ฆ๐๐ฆ๐ฆ๐๐ข๐ก ๐ช๐ข๐ฅ๐๐ฆ๐๐ข๐ฃ | ๐ ๐๐ฅ๐ข & ๐๐๐๐ ๐
๐ช๐ต๐ ๐ฟ๐๐ป ๐ฎ๐ป ๐ถ๐ฑ๐ฒ๐ฎ๐๐ถ๐ผ๐ป ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ:
โข ๐๐ฒ๐๐๐ฒ๐ฟ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐: taking the time to ideate properly with others
โข ๐ฆ๐๐ฎ๐ธ๐ฒ๐ต๐ผ๐น๐ฑ๐ฒ๐ฟ ๐ฏ๐๐-๐ถ๐ป: including stakeholders creates transparency and allows them to inject their ideas
1/6
A/B testing is powerful.
But done wrong, itโs dangerously misleading.
Weโll walk through it so you can confidently design, run, and interpret your own experiments โ and actually drive impact.
Full article on A/B testing: www.hustlebadger.com/metrics/a-b-...
#product #productmanagement
3/3
โ
How to prep for A/B testing
โ
Choosing the right success metric
โ
Writing a strong hypothesis
โ
Designing clean experiments
โ
Analysing results without fooling yourself
2/3
๐ Live Today: Intro to A/B Testing
If you're building products and not running A/B testsโฆ
youโre guessing.
Today weโre breaking down how to do it properly ๐
๐
2 March
โฐ 17:00 โ 18:00 GMT
๐ luma.com/p37orlag
Hosted by Ed Biden, co-founder of Hustle Badger
What weโll cover:
1/3
โข Save examples of โgoodโ and โbadโ outputs
โข Save corresponding inputs as test cases
โข Update your prompts using those examples
Your goal isnโt perfection
Your goal is: Is this ๐ด๐ผ๐ผ๐ฑ ๐ฒ๐ป๐ผ๐๐ด๐ต, as well as faster / cheaper than doing it manually?
Full recording here: youtube.com/watch?v=HlFF...
9/9
๐ฆ๐๐ฎ๐ฟ๐ ๐ผ๐ป ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐ฑ๐ฎ๐๐ฎ
Get agents work on social, web, or static docs before connecting them to internal data sources and tools.
๐จ๐๐ฒ ๐ต๐๐บ๐ฎ๐ปโ๐ถ๐ปโ๐๐ต๐ฒโ๐น๐ผ๐ผ๐ฝ ๐ณ๐ผ๐ฟ ๐ต๐ถ๐ด๐ตโ๐๐๐ฎ๐ธ๐ฒ๐ ๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐
Build in a step where you approve or edit before anything is sent.
๐ง๐ถ๐ด๐ต๐๐ฒ๐ป ๐ถ๐ป๐๐๐ฟ๐๐ฐ๐๐ถ๐ผ๐ป๐ ๐ผ๐๐ฒ๐ฟ ๐๐ถ๐บ๐ฒ
8/9
๐๐ผ๐: the steps that follow the trigger
๐๐จ๐๐๐๐๐ก๐ ๐ง๐ฅ๐จ๐ฆ๐ง
Lack of trust in your agents is the biggest blocker.
Both to investing the time in building your agent team yourself, and internal adoption.
Some tips to get you started:
7/9
โข ๐๐ฐ๐ธ: Find top-performing posts from ~6 months ago that can be reposted
Each responsibility written this way maps almost 1:1 to a workflow in Relay / Zapier / n8n / etc.
The JD becomes your build spec:
๐ช๐ต๐ฎ๐: the goal of your agent
๐ช๐ต๐ฒ๐ป: the trigger for your agent
6/9
