Hustle Badger

Developing your strategic pillars - Hustle Badger Take a look at any decent product strategy if it’s in a visual format and 9 times out of 10 it’s going to be a pyramid of boxes that looks something like this:

More tips on creating your strategic pillars here: www.hustlebadger.com/what-do-prod...

#product #productmanagement

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• 𝗦𝗶𝘇𝗲 𝗲𝗮𝗰𝗵 𝗽𝗶𝗹𝗹𝗮𝗿 - just because your pillar feels logical, doesn't mean it will deliver impact. Sense check that your pillars are actually high impact.

• 𝗨𝗽𝗱𝗮𝘁𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 - roll in new insights as you discover them to keep your strategy up to date

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Some useful tips to bear in mind:

• 𝗢𝗻𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗽𝗲𝗿 𝘁𝗲𝗮𝗺 - multiple objectives diffuses team focus and introduces context switching.

• 𝗘𝘃𝗲𝗿𝘆 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗵𝗮𝘀 𝗮 𝗺𝗲𝘁𝗿𝗶𝗰 - a primary metric gives you a common currency to prioritise with, and lets you measure progress objectively.

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-> 𝗟𝗲𝗮𝗻 𝗩𝗮𝗹𝘂𝗲 𝗧𝗿𝗲𝗲𝘀 emphasise metrics at each level

-> 𝗢𝗚𝗦𝗠 & 𝗢𝗞𝗥𝘀 can be rolled out across a whole company

Don't get caught up on whether you're "doing OKRs right".
See how you can be inspired by this to solve problems you have.

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Once you see this, it's easier look past the framework and focus on the core principles.

And it also highlights the strengths and nuances of the individual frameworks:

-> 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 can be used in any communication

-> 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗧𝗿𝗲𝗲𝘀 focus on discovery and product work

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• 𝗛𝗲𝗹𝗽𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝗼𝗹𝘃𝗲 – Broken down problems are easier to solve
• 𝗔𝗶𝗱𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – you assess pillars instead of every feature idea

There are many variations of pillars:
• 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲
• 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗧𝗿𝗲𝗲
• 𝗟𝗲𝗮𝗻 𝗩𝗮𝗹𝘂𝗲 𝗧𝗿𝗲𝗲
• 𝗢𝗚𝗦𝗠: Objectives Goals Strategies Measures
• 𝗢𝗞𝗥

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Strategies are 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝘁 & 𝗺𝘂𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 plans of action &d 90% of the time they are expressed as a tree/ pyramid.

This structure is very powerful:
• 𝗟𝗶𝗻𝗸𝘀 𝘁𝗮𝘀𝗸𝘀 𝘁𝗼 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 – shows how work ladders up to goals.

• 𝗔𝗶𝗱𝘀 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝗼𝗻 – clustering things makes them easier to digest

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Enterprise Product Management vs. B2C Product Management - Hustle Badger Succeed at enterprise product management by understanding the fundamental differences and requirements in this role vs other product contexts.

B2B: fielding customer requests, managing complexity & working with other teams to land new features. PMs involved in the sales cycle.

Full breakdown here: www.hustlebadger.com/what-do-prod...

#product #productmanagement

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𝗪𝗛𝗔𝗧 𝗧𝗘𝗔𝗠𝗦 𝗔𝗥𝗘 𝗗𝗢𝗜𝗡𝗚
B2C: behavioural analysis, speaking to customers to uncover the "why" behind the numbers and then building solutions that users won't ask for, but will love. Generally about doing a few things really well.

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𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚
B2C: the product markets itself. It has to be self serve.

B2B: product marketing is a huge effort to tell users what the product can do. Complex products require lots of effort for people to get full value out of them.

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B2B: it's much harder to run quantitative tests; you need to evidence changes in other ways.

𝗨𝗡𝗗𝗘𝗥𝗦𝗧𝗔𝗡𝗗𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗨𝗦𝗘𝗥𝗦
B2C: Users will ask for a faster horse.

B2B: Users more likely to be experts who you can (more or less) trust.

7/10

𝗦𝗔𝗟𝗘𝗦-𝗖𝗨𝗟𝗧𝗨𝗥𝗘
B2C: you don't need a sales team.

B2B: sales want lots of new features. They need to hit targets to get their bonuses, so they can be vocal about this 😅

𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦
B2C: you can run AB tests and quantitative analysis a lot of the time.

6/10

𝗚𝗢-𝗧𝗢-𝗠𝗔𝗥𝗞𝗘𝗧
B2C: lean into marketing channels that can reach lots of people with basically the same message.

B2B: need to reach very specific people who control the purchase decision, at very specific companies. That means a lot more direct outreach and events.

5/10

𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗦
B2C: one major use case, and often the customer / user is the same person.

B2B: multiple personas at the same client with different agendas (e.g. Finance, Ops, HR all using the same tool but with different roles in the buying process). And you’re adding new use cases as you expand.

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Even subscription products rarely tie you in for that long. Pricing is quite simple. Transactions are fast.

B2B: setup fees and multi-year contracts.
Pricing might be structured, but is often negotiated client by client.

Revenue/ NRR can lag significantly. Deals can take months/years.

3/10

That said, some generalisations...

𝗩𝗔𝗟𝗨𝗘
B2C: Lots of customers, all paying a small amount

B2B: Fewer customers means you need to make more money off each customer

𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗠𝗢𝗗𝗘𝗟
B2C: business models that customers can easily leave (transactions / ads).

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𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

There are two ways to build a big business:
• Charge a lot of people a small amount (B2C mass market)
• Charge a few people a very big amount (Enterprise B2B)

Though obviously this is a spectrum, not binary:
Enterprise > SMB > Pro-sumer > Mass market

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Impact Modelling · Luma Models won't tell you the impact you'll have. But they are still essential tools. Impact models are useful because: a) It's not all about the answer. Modeling…

👉𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 𝗵𝗲𝗿𝗲 - lu.ma/uyb296nx

#product #productmanagement

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𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿𝗺𝗮𝘁: In this session we'll run through how to build your own impact model. This is a very practical, nuts and bolts session.
​​
𝗪𝗵𝗼'𝘀 𝗶𝘁 𝗳𝗼𝗿: Product leaders and product managers at any level. Early stage founders.
​
𝗪𝗵𝗲𝗻 𝗶𝘀 𝗶𝘁: Thursday 17th July, 17.00-18.00 GMT

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You don't build a model to estimate the impact a feature will have.

You build a model to understand how the product works, which metrics are interconnected, and how working on a specific area will drive impact.

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𝗧𝗵𝗮𝘁 𝘀𝗮𝗶𝗱, 𝘆𝗼𝘂'𝘃𝗲 𝗴𝗼𝘁 𝘁𝗼 𝗯𝗲 𝗰𝗮𝗿𝗲𝗳𝘂𝗹:

a) Models DON'T tell you whether your features will be successful

b) Models DON'T predict precisely impact feature will have, they just show orders of magnitude

c) Garbage in, garbage out. Put in bad data or bad assumptions and it will be a bad model

3/6

a) It's not all about the answer. Modeling impact helps you explore and understand your hypotheses.

b) Companies can't be expected to invest in product teams without seeing a return

c) Building features "blind" damages your personal credibility, and increasingly as you get more senior

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📈 𝗢𝘂𝗿 𝗻𝗲𝘅𝘁 𝗳𝗿𝗲𝗲 𝗰𝗹𝗮𝘀𝘀 - 𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴 📉

𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗶𝘇𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀.

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗯𝗶𝗴, 𝘃𝗲𝗿𝘀𝘂𝘀 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗺𝗮𝗿𝗴𝗶𝗻𝗮𝗹.

​Models won't tell you the impact you'll have. But they are still essential tools.

𝗜𝗺𝗽𝗮𝗰𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 𝗮𝗿𝗲 𝘂𝘀𝗲𝗳𝘂𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲:

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12x PRD Examples | Real PRD Templates - Hustle Badger PRD template examples from Figma | Amazon | Linear | Intercom | Lenny | Asana plus a how to guide to producing the best possible PRD.

Ours also acts as a reminder to check back on how past releases have performed, which can sometimes be overlooked.

𝗜𝘁'𝘀 𝗶𝗻 𝗡𝗼𝘁𝗶𝗼𝗻 | 𝗪𝗼𝗿𝗱 | 𝗗𝗼𝗰𝘀.

𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗶𝘁:

👉You can get it here at the bottom of a big list of PRD examples - www.hustlebadger.com/what-do-prod...

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• 𝗗𝗿𝗶𝘃𝗲 𝗮𝗰𝘁𝗶𝗼𝗻𝘀: It's deliberately delivery and alignment focused
• 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: It goes beyond shipping with a section on impact to close the loop on results

Your PRD then tells the whole 𝘀𝘁𝗼𝗿𝘆:
• Objective
• How you 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝗱 the problem
• Whether or not you were 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹

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Ours is a 𝗴𝗲𝗻𝗲𝗿𝗮𝗹 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗣𝗥𝗗 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 that could be used in a wide variety of situations.

It's built to
• 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁𝘀: the sections of the PRD are mapped to key decision points & product reviews
• 𝗕𝗲 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝘃𝗲: It's designed to be filled out sequentially, as a living document

3/5

They tell the story of what you are building and why: to yourself and stakeholders.

Having a great PRD template can save a lot of time and friction.

Everyone writes their PRDs a little differently, with slightly different purposes in mind.

𝗛𝗼𝘄 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝗼𝘂𝗿𝘀:

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🔥𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗 𝗧𝗘𝗠𝗣𝗟𝗔𝗧𝗘: 𝗣𝗥𝗗 𝗜𝗡 𝗡𝗢𝗧𝗜𝗢𝗡 | 𝗪𝗢𝗥𝗗 | 𝗗𝗢𝗖𝗦 [𝗙𝗥𝗘𝗘] 🔥

𝗞𝗲𝘆 𝘁𝗼𝗼𝗹:

Product Requirements Documents are one of the key tools that product managers use to communicate.

𝗦𝘁𝗼𝗿𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - 𝗯𝘂𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝘆:

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22x Real Product Vision Examples - Hustle Badger 20+ Real Product Vision Examples | Includes Zoom, Uber, Tesla, Google, Slack, Netflix, Intercom, Asana, Microsoft, Apple, Space X, Lyft & more

𝗔𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝗩𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀
• Asana
• Microsoft 365 CoPilot
• SpaceX
• 4 More Animation Product Vision Examples: Microsoft, Apple, John Deere

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 & get the 𝗠𝗶𝗿𝗼 𝗯𝗼𝗮𝗿𝗱 here 👉 www.hustlebadger.com/what-do-prod...

5/5

𝗟𝗼𝗻𝗴𝗲𝗿 𝗳𝗼𝗿𝗺 𝘄𝗿𝗶𝘁𝗲 𝘂𝗽 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀
• Gitlab
• X
• Chegg & Netflix Product Vision | Gibson Biddle: GLEE model
• Tesla
• Flyt
• Google Cloud’s Product Vision for AI Powered Security

𝗠𝗼𝗰𝗸 𝘂𝗽𝘀 𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝗯𝗼𝗮𝗿𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀
• Airbnb
• Intercom Messenger
• Buzzfeed

4/5