Sylvain Charbit

Perplexity Comet Cosmic Curiosity

Perplexity's Comet web browser is now available!

To join the waitlist (or to download it now if you're a Perplexity Max subscriber): comet.perplexity.ai

The browser wars are loading ☄️

#SEO #Perplexity

Exclusive: OpenAI to release web browser in challenge to Google Chrome OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's market-dominating Google Chrome, three people familiar with the matter told Reuters.

If you missed it:

OpenAI is reportedly about to launch a web browser to compete with Google Chrome.

That potentially means I'll bore you a little less about Chrome DevTools.

Can't wait ⌛️

Source: www.reuters.com/business/med...

#ChatGPT #SEO

New free AI visibility analysis tool

The Query Fan Out AI Coverage Tool allows you to study the performance of a specific page across multiple queries that users might enter into their AI tools.

It's available here: aicoverage.locomotive.agency

#AI #SEO

Did you know?

Pages that haven't been crawled by Googlebot for 130 days are removed from the index.

They then appear in the "Crawled, currently not indexed" section of the Search Console.

💡

#SEO #Google

Unsolicited #SEO tip: This will get some people's backs up, but we don't recommend writing meta descriptions anymore, and that's based on data and testing. | Mark Williams-Cook Unsolicited #SEO tip: This will get some people's backs up, but we don't recommend writing meta descriptions anymore, and that's based on data and testing. 🧪 📈 We have consistently fou...

Whether they're written manually or automatically using AI makes no difference, he says.

The question is whether they have other uses. John Mueller, for example, recommended using them to provide a complete summary of the page for LLMs.

Link: www.linkedin.com/posts/markse...

Meta descriptions continue to fall from grace

The latest slap in the face comes from
@thetafferboy.bsky.social , who stopped recommending writing meta descriptions after a test:

#⃣ +3% organic traffic for pages without one

#SEO #Google

Introducing Pay per crawl- enabling content owners to charge AI crawlers for access Pay per crawl is a new feature to allow content creators to charge AI crawlers for access to their content.

Regularly check that your clients aren't inadvertently blocking AI bots if they use Cloudflare, as this could (unsurprisingly) have a huge impact on their visibility in LLMs.

Cloudflare statement: blog.cloudflare.com/introducing-...

The standoff with AI bots begins

Cloudflare now blocks bots from OpenAI, Anthropic, etc. by default.

Publishers can grant them access, block them, or... publishers can allow them to access the site.

Currently in beta

#Cloudflare #AI

Now, Claude is opening his marketplace, allowing users to create and share AI-powered apps.

A sort of replica of OpenAI's GPT Store.

It's a bit of a free-for-all for new acquisition channels, and it would be a shame to miss out.

Source: www.anthropic.com/news/claude-...

#ClaudeAI #AI

New bookmarklet, essential for AI search:

Ziggy Shtrosberg's ChatGPT Search Query Extractor lists all the search queries performed by ChatGPT when using the web.

Addicting! 👁️

Link: www.shtros.com/chatgpt-sear...

#AEO #ChatGPT #GEO

New list of free technical SEO/AEO tools by @chrislever.bsky.social

Schema tag generators, llms.txt, redirects, log simulator, and more.

Help yourself, there's everything: chrisleverseo.com/tools/

#SEO #Google

AI Search Intent Study: What 50M+ ChatGPT Prompts Reveal New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI...

Link to the study: www.tryprofound.com/blog/chatgpt...

...traditional searches most often require an external site to satisfy queries such as "creator of," "generator of," or "do this."

What's new here isn't the intent (which was generally classified as transactional) but the quantity.

A study from Profound on AI search in ChatGPT reveals something interesting:

🧐 The primary search intent is 37.5% "generative"

Meaning that more than a third of users go there to create something directly, while...👇

#AEO #aisearch

YouTube video by AI Inside podcast Google Exec Challenges Publisher Panic: Is AI Really Cutting Your Clicks?

🐘 Fox sees AI as a moment of considerable expansion for the web and users, stating that an AI paragraph is no substitute for a full article.

The video of the interview with All Inside Show is available here: www.youtube.com/watch?v=ySW-...

🐘 He questions the methodology of some studies on the impact of AIOs and maintains that higher-quality clicks are reaching the sources.

🐘 He notes a 45% increase in the number of new unique pages crawled between April 2023 and April 2025.

Interesting interview with Nick Fox, VP of Search at Google

He tries to debunk the preconceived notion that AIOs reduce access to web pages.

Key passages:

🐘 The integration of AI into Google search is based on 25 years of in-depth understanding of the web.

#SEO #Google

llms.txt - Yoast SEO Features • Yoast Generate an llms.txt file effortlessly and guide AI tools to your key content with Yoast SEO, future proof your website for tomorrow's search

Explanatory post on their website: yoast.com/features/llm...

Did you know?

The Yoast WordPress plugin now allows you to generate an llms.txt file (the equivalent of robots.txt for AI).

AI bots still do not use this file at this stage, so 🤷.

However, Anthropic has published one: docs.anthropic.com/llms.txt

#SEO #AI

Latest Ahrefs study:

0.5% of their traffic comes from AI search, representing 12.1% of their conversions!

This means that visitors from LLMs convert (for them) 23 times more than those from traditional organic search 🤯

Ahrefs post: ahrefs.com/blog/ai-sear...

#SEO #AEO

Simplifying the search results page  |  Google Search Central Blog  |  Google for Developers

Google announcement: developers.google.com/search/blog/...

Did you know?

Google is removing visual enhancements for 7 types of structured data:

Book Actions
Course Information
Claims Review
Estimated Salary
Learning Video
Special Announcement
Vehicle Listing

No impact on rankings; they can stay on your site.

#SEO #Google

Does Changing an H2 to an H1 Improve Organic Traffic? Discover how changing an H2 to an H1 can impact your site's organic traffic through our latest SEO A/B test case study.

Last case study from @searchpilot.bsky.social:

Does changing an H2 to an H1 improve organic traffic?

The answer is here: searchpilot.com/resources/ca...

Spoiler: 4.5% increase

So, the basics...

#SEO #Google

Robotcop: enforcing your robots.txt policies and stopping bots before they reach your website Today, the AI Audit dashboard gets an upgrade: you can now quickly see which AI services are honoring your robots.txt policies and then automatically enforce the policies against those that aren’t.

More information: blog.cloudflare.com/ai-audit-enf...

Did you know?

@cloudflare.social has a feature that allows you to force AI bots to respect the rules in your robots.txt file.

It identifies bots that don't respect them and then filters them out.

Available in "AI Audit".

#SEO #Google

From Hallucinations to Clicks Anastasia Kotsiubynska proposed a method to repurpose LLM-hallucinated URLs and set up redirects from hallucinated 404 instances with more than one session to most similar valid 200 pages. I really li...

Dejan's article on the topic: dejan.ai/blog/from-ha...

This allows you to capture qualified traffic from time to time.

However, for large sites that cannot manage this manually, automating 301s (extracting keywords from the hallucinated URL to redirect to an existing URL with similar terms) remains risky.

LLMs hallucinate URLs, they invent them sometimes.

And when these fake URLs are created from your domain name, ChatGPT and others send traffic to a 404.

Implementing 301s for each URL with more than one visit is feasible for small sites.

#SEO #AI

YouTube video by Google Search Central How Googlebot Crawls the Web

Link to the Search Off the Record episode with all the details: youtu.be/iGguggoNZ1E

Google warns through Gary Illyes that AI agents could "overwhelm" websites...

Not because of the intense crawling, but because of the indexing and use of the collected data

Recommendations: Upgrade hosting and update robots.txt rules

#SEO #Google