Sylvain Charbit's Avatar

Sylvain Charbit

@scharbit.bsky.social

SaaS and News Media SEO guy | HubSpotter | Husband | Pet parent ๐Ÿถ | Many tweets in French

52 Followers  |  9 Following  |  316 Posts  |  Joined: 13.12.2023  |  1.6543

Latest posts by scharbit.bsky.social on Bluesky


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Growth Memo | Kevin Indig | Substack Growth Memo distills rigorous, data-driven research on SEO and organic growth into clear, actionable frameworks that empower senior marketers to make strategic decisions in an AI-driven search landsca...

This is what @kevin-indig.bsky.social determined in a recent analysis where he examined 450 million impressions across 10 B2B websites.

This means that making decisions based solely on GSC would be riskier than ever...

Source: growth-memo.com/p/gsc-data-i...

Any thoughts?

10.02.2026 09:09 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Google Search Console has always been the primary source of truth.

It's where the data is reliable, the data you can base your actions on.

Not third-party tools like Ahrefs or Semrush.

Yet, 75% of impressions are filtered out and incomplete... ๐Ÿ‘“๐Ÿ‘‡

#SEO #Google

10.02.2026 09:09 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Did you know?

For those who want more granularity on Core Web Vitals and website performance...

Real User Monitoring (RUM) data collection is possible in 3 clicks via Cloudflare: developers.cloudflare.com/speed/observ...

No need for expensive or complicated software!

#SEO

06.02.2026 09:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Friendly reminder:

If you're looking for something in the source code or rendered output of a page and for some reason you can't find it,

Go to Search Console > View crawled page and search again.

No access to Google Search Console? Here: search.google.com/test/rich-re...

#SEO #Google

17.01.2026 10:21 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

If you get a 429 error after entering your Gemini key, it's because you don't have an associated billing account.

Even though it's free, Google requires that this key be linked to billing.

15.01.2026 09:16 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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To simulate query fan-out and create a solid content plan...

There's a free tool called Qforia: ipullrank.com/tools/qforia

All you need is a Gemini API key (also free), enter your main query, and you're good to go.

#AEO #Gemini

15.01.2026 09:16 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Did you know?

Returning a 410 instead of a 404 is effective for speeding up the deindexing of a page.

A 404 indicates that the page wasn't found, yes...

But a 410 tells Google that the URL has been intentionally removed.

And ๐Ÿช„ gone...

#SEO #Google

17.12.2025 09:04 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Friendly reminder:

Blocking a resource to see if it's slowing down your page load speed only takes 2 seconds.

Chrome Dev Tools > Network > Right-click on the resource of your choice > Block Request URL

Then reload the page.

No help needed!

#SEO #Google

08.12.2025 08:57 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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If you're working on a site that uses a lot of JavaScript

And knowing what's rendered client-side versus server-side drives you ๐Ÿฅœ

Using the free Chrome extension SEO Render Insight Tool makes your job much easier: chromewebstore.google.com/detail/seo-r...

Green = good
Red = not good

#SEO #Google

04.12.2025 09:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

This is a possibility, indeed. Or that the general presence of markup easily processed by LLMs is favored.

28.11.2025 10:22 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Did you know?

While adding extra attributes to existing Schema tags doesn't seem to impact visibility in LLMs...

Adding Schema tags to pages that don't have them is the complete opposite: great for AEO.

#AEO #ChatGPT

28.11.2025 09:42 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

AI assistants generate on average 2.8 times more broken links than Google (source: ahrefs.com/blog/how-oft...)

24.11.2025 08:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Friendly reminder:

If you're receiving traffic to one or more 404 errors...

And you realize that these are URLs created by LLMs or old URLs they remember but no longer exist...

Redirect them to a page with similar content.

#AEO #ChatGPT

24.11.2025 08:17 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Introducing group chats in ChatGPT Collaborate with others, and ChatGPT, in the same conversation.

In case you missed it:

OpenAI releases group chats for ChatGPT: openai.com/index/group-...

Google releases Antigravity, its agent development platform: antigravity.google

#ChatGPT #Google

22.11.2025 11:28 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there...

It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke...

No fluff, enter a subreddit and get keywords.

#SEO #AEO

20.11.2025 09:07 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

More information here: dejan.ai/blog/how-gpt...

15.11.2025 10:38 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Did you know?

When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content.

Instead, it receives the URL, the title, a short text snippet, and metadata.

#AEO #ChatGPT

15.11.2025 10:38 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
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Another interesting test from @searchpilot.bsky.social:

What happens if you add AI-generated content to a page with the label "This content was generated by AI"?

The results are here: www.searchpilot.com/resources/ca...

Spoiler alert: it's (very) positive for Google

#AEO #SEO

12.11.2025 08:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

2๏ธโƒฃ See if your latest content update changes how AI assistants perceive it
3๏ธโƒฃ Process more content with fewer tokens: less expensive

10.11.2025 09:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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A convenient tool for observing different levels of content compression...

It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai

Why use it?

1๏ธโƒฃ Double-check that your article/page correctly answers the target query
2๏ธโƒฃ ... ๐Ÿ‘‡

#AEO #GEO

10.11.2025 09:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Can Adding a Numeric Rating Beside Stars Boost SEO Performance? In this case study, we look at what happened to organic traffic when we added the numerical rating alongside the star rating on an ecommerce customer's product pages.

Have you ever wondered if adding a numerical rating next to stars would improve your performance?

Well, @searchpilot.bsky.social has tested it: www.searchpilot.com/resources/ca...

Spoiler alert: the results are inconclusive.

#SEO #Google

08.11.2025 09:51 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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New tool to see all your Google Search Console properties performance in one place:

QuickConsole: rankcaddy.io/quickconsole/

It's free, takes just 2 seconds, and provides an instant overview of everything that's happening.

#SEO #Google

05.11.2025 08:58 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Link : ahrefs.com/blog/chatgpt...

04.11.2025 09:08 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Latest visibility figures in ChatGPT:

- 1/3 of cited pages have no visibility in traditional organic search

- Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages

Analysis by @ahrefs.bsky.social ๐Ÿ‘‡

04.11.2025 09:08 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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SEO Toggle - An SEO Testing Extension - Chrome Web Store SEO testing made easy: Disable JS, CSS, images & cookies. Simulate user-agents, mobile devices and more!

Link to the SEO Toggle extension: chromewebstore.google.com/detail/seo-t...

29.10.2025 08:51 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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For all your testing, if you're tired of fiddling with DevTools for every change...

There's a magical, free Chrome extension: SEO Toggle

Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling...

Link ๐Ÿ‘‡

#SEO #Google

29.10.2025 08:51 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Did you know?

ChatGPT results only overlap 19% with the Google SERP

Source: Profound

#AEO #Google

27.10.2025 08:48 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

It even works directly on images, and it's in the clipboard with one click.

If you don't want an extension, right-clicking and "inspect" works, but not on images.

25.10.2025 09:55 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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If you're in the middle of a graphic redesign...

You're looking to create new pages with the right colors without spending time in the Styles tab of Chrome Dev Tools.

A fantastic free extension is ColorZilla: chromewebstore.google.com/detail/Color...

It's done in 2 seconds.

#SEO

25.10.2025 09:55 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Comparing two Lighthouse reports by eye? Not great.

Loading two JSON files and getting the differences instantly? Yes, please.

The Lighthouse Report Diff tool does it for you, and it's free: googlechrome.github.io/lighthouse-c...

Useful for evaluating the impact of your efforts.

#SEO #Google

23.10.2025 08:20 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@scharbit is following 9 prominent accounts