Growth Memo | Kevin Indig | Substack
Growth Memo distills rigorous, data-driven research on SEO and organic growth into clear, actionable frameworks that empower senior marketers to make strategic decisions in an AI-driven search landsca...
This is what @kevin-indig.bsky.social determined in a recent analysis where he examined 450 million impressions across 10 B2B websites.
This means that making decisions based solely on GSC would be riskier than ever...
Source: growth-memo.com/p/gsc-data-i...
Any thoughts?
10.02.2026 09:09 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
Google Search Console has always been the primary source of truth.
It's where the data is reliable, the data you can base your actions on.
Not third-party tools like Ahrefs or Semrush.
Yet, 75% of impressions are filtered out and incomplete... ๐๐
#SEO #Google
10.02.2026 09:09 โ ๐ 0 ๐ 0 ๐ฌ 1 ๐ 0
Did you know?
For those who want more granularity on Core Web Vitals and website performance...
Real User Monitoring (RUM) data collection is possible in 3 clicks via Cloudflare: developers.cloudflare.com/speed/observ...
No need for expensive or complicated software!
#SEO
06.02.2026 09:06 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
Friendly reminder:
If you're looking for something in the source code or rendered output of a page and for some reason you can't find it,
Go to Search Console > View crawled page and search again.
No access to Google Search Console? Here: search.google.com/test/rich-re...
#SEO #Google
17.01.2026 10:21 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
If you get a 429 error after entering your Gemini key, it's because you don't have an associated billing account.
Even though it's free, Google requires that this key be linked to billing.
15.01.2026 09:16 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
To simulate query fan-out and create a solid content plan...
There's a free tool called Qforia: ipullrank.com/tools/qforia
All you need is a Gemini API key (also free), enter your main query, and you're good to go.
#AEO #Gemini
15.01.2026 09:16 โ ๐ 0 ๐ 0 ๐ฌ 1 ๐ 0
Did you know?
Returning a 410 instead of a 404 is effective for speeding up the deindexing of a page.
A 404 indicates that the page wasn't found, yes...
But a 410 tells Google that the URL has been intentionally removed.
And ๐ช gone...
#SEO #Google
17.12.2025 09:04 โ ๐ 1 ๐ 0 ๐ฌ 0 ๐ 0
Friendly reminder:
Blocking a resource to see if it's slowing down your page load speed only takes 2 seconds.
Chrome Dev Tools > Network > Right-click on the resource of your choice > Block Request URL
Then reload the page.
No help needed!
#SEO #Google
08.12.2025 08:57 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
If you're working on a site that uses a lot of JavaScript
And knowing what's rendered client-side versus server-side drives you ๐ฅ
Using the free Chrome extension SEO Render Insight Tool makes your job much easier: chromewebstore.google.com/detail/seo-r...
Green = good
Red = not good
#SEO #Google
04.12.2025 09:02 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
This is a possibility, indeed. Or that the general presence of markup easily processed by LLMs is favored.
28.11.2025 10:22 โ ๐ 1 ๐ 0 ๐ฌ 0 ๐ 0
Did you know?
While adding extra attributes to existing Schema tags doesn't seem to impact visibility in LLMs...
Adding Schema tags to pages that don't have them is the complete opposite: great for AEO.
#AEO #ChatGPT
28.11.2025 09:42 โ ๐ 1 ๐ 0 ๐ฌ 1 ๐ 0
AI assistants generate on average 2.8 times more broken links than Google (source: ahrefs.com/blog/how-oft...)
24.11.2025 08:17 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
Friendly reminder:
If you're receiving traffic to one or more 404 errors...
And you realize that these are URLs created by LLMs or old URLs they remember but no longer exist...
Redirect them to a page with similar content.
#AEO #ChatGPT
24.11.2025 08:17 โ ๐ 1 ๐ 0 ๐ฌ 1 ๐ 0
Introducing group chats in ChatGPT
Collaborate with others, and ChatGPT, in the same conversation.
In case you missed it:
OpenAI releases group chats for ChatGPT: openai.com/index/group-...
Google releases Antigravity, its agent development platform: antigravity.google
#ChatGPT #Google
22.11.2025 11:28 โ ๐ 1 ๐ 0 ๐ฌ 0 ๐ 0
In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there...
It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke...
No fluff, enter a subreddit and get keywords.
#SEO #AEO
20.11.2025 09:07 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
More information here: dejan.ai/blog/how-gpt...
15.11.2025 10:38 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
Did you know?
When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content.
Instead, it receives the URL, the title, a short text snippet, and metadata.
#AEO #ChatGPT
15.11.2025 10:38 โ ๐ 1 ๐ 0 ๐ฌ 2 ๐ 0
Another interesting test from @searchpilot.bsky.social:
What happens if you add AI-generated content to a page with the label "This content was generated by AI"?
The results are here: www.searchpilot.com/resources/ca...
Spoiler alert: it's (very) positive for Google
#AEO #SEO
12.11.2025 08:54 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
2๏ธโฃ See if your latest content update changes how AI assistants perceive it
3๏ธโฃ Process more content with fewer tokens: less expensive
10.11.2025 09:17 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
A convenient tool for observing different levels of content compression...
It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai
Why use it?
1๏ธโฃ Double-check that your article/page correctly answers the target query
2๏ธโฃ ... ๐
#AEO #GEO
10.11.2025 09:17 โ ๐ 0 ๐ 0 ๐ฌ 1 ๐ 0
New tool to see all your Google Search Console properties performance in one place:
QuickConsole: rankcaddy.io/quickconsole/
It's free, takes just 2 seconds, and provides an instant overview of everything that's happening.
#SEO #Google
05.11.2025 08:58 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
Link : ahrefs.com/blog/chatgpt...
04.11.2025 09:08 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
Latest visibility figures in ChatGPT:
- 1/3 of cited pages have no visibility in traditional organic search
- Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages
Analysis by @ahrefs.bsky.social ๐
04.11.2025 09:08 โ ๐ 0 ๐ 0 ๐ฌ 1 ๐ 0
For all your testing, if you're tired of fiddling with DevTools for every change...
There's a magical, free Chrome extension: SEO Toggle
Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling...
Link ๐
#SEO #Google
29.10.2025 08:51 โ ๐ 1 ๐ 0 ๐ฌ 1 ๐ 0
Did you know?
ChatGPT results only overlap 19% with the Google SERP
Source: Profound
#AEO #Google
27.10.2025 08:48 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
It even works directly on images, and it's in the clipboard with one click.
If you don't want an extension, right-clicking and "inspect" works, but not on images.
25.10.2025 09:55 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0
If you're in the middle of a graphic redesign...
You're looking to create new pages with the right colors without spending time in the Styles tab of Chrome Dev Tools.
A fantastic free extension is ColorZilla: chromewebstore.google.com/detail/Color...
It's done in 2 seconds.
#SEO
25.10.2025 09:55 โ ๐ 1 ๐ 0 ๐ฌ 1 ๐ 0
Comparing two Lighthouse reports by eye? Not great.
Loading two JSON files and getting the differences instantly? Yes, please.
The Lighthouse Report Diff tool does it for you, and it's free: googlechrome.github.io/lighthouse-c...
Useful for evaluating the impact of your efforts.
#SEO #Google
23.10.2025 08:20 โ ๐ 1 ๐ 0 ๐ฌ 0 ๐ 0