Lily Ray 😏

What is going on with ChatGPT right now?

I just asked it to help me strip domain names from a list of URLs and put them in a table.

Using the paid version of ChatGPT 4o.

Its response?? WTF

@not-a-robot.com

The media: "SEO is dead, but GEO is here to save the day"

Meanwhile, AI-generated results about 'GEO':

🔥

Yep, whole lot of people pretending to have answers when they actually don’t.

Ugh, sorry to hear. Maybe send them my article? I’ve been told it’s helpful for these conversations

Using Profound to monitor various travel sites' AI visibility across the different LLMs

Interesting (but entirely unsurprising) to see how heavily Google's AI Mode, AI Overviews and Gemini cite Google Maps compared to other non-Google competitors.

They'll start embracing it once LLMs start introducing some type of better E-E-A-T systems/filtering in their answers. Right now, LLMs are easily manipulated with spam and misinformation.

This shit is infuritating, tbh

Fair to assume we might see AI Mode CTRs improve slightly (lol maybe from .05% to .08% or something) with these new embedded links, especially since they are duplicated from the citations in the right sidebar.

Yeah... Google put more embedded links in AI Mode answers for sure.

I imagine there will be ads in here soon too.

I think these in-line embedded links in AI Mode are new.

AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search Glenn Gabe of GSQi explains how AI Search currently drives less than 1% of traffic to most sites in June 2025. Glenn also explains the risk of ignoring Google Search and how site owners run the risk o...

Beyond SEO best practices working for AI Search like Lily explained, you should also check out my post about AI Search traffic as of today. Yes, it's growing, but it's a fraction of Google at this point. Less than 1% for most sites & less than .5% for most I checked. www.gsqi.com/marketing-bl...

Yeah, but the “SEO is dead” headline is already causing many business owners - including c-levels at major brands - to rethink their SEO budgets, hiring / staffing professional SEOs and agencies, etc.

AKA the very same people who are most prepared to guide them into the AI search future.

SEO didn’t go anywhere.

And this type of messaging can be dangerous for business owners who don’t understand the nuance.

Too bad @jwherrman.bsky.social didn’t check out my article before writing his…

I think many journalists aren’t really understanding how fundamentally similar SEO is to GEO, in terms of the actual work involved.

searchengineland.com/ai-search-bo...

(1/2)

NY Mag this time.

Wonder how the “SEO is dead, GEO is here” journalists can explain how some of our SEO clients have already made millions from AI search this year, without actively doing any “GEO.”

But they *have* invested heavily in SEO and branding for years.

Imagine that.

This happened to my bf the other day; he copy-pasted a transcript of a conversation and said “give me the highlights” and it came up with some story that has nothing to do with the convo

Mine is super wrong all the time

Snake oil or fish oil?

Yeah, same for me

Google showed AI Overviews for the tsunami warning in the first place? Is this real life? I was worried about my family out there. Just unbelievable

Using =AI in Google Sheets to categorize keywords is 👌🏽👌🏽👌🏽

For a good time lol

I like that when you get a Google Alert for getting mentioned somewhere these days, you also get 12 other Google alerts from the AI spam blogs that rewrote the original content 🫠

Imagine if just ONE Google announcement was like “we heard you and we are experimenting with new ways to showcase creators and prominently display the websites we use to fuel our AI answers”

🙏🏽🙏🏽🙏🏽

This is how it dies. Everything.

June 2025 Core Update: Winners, Losers & Trends Discover key SEO shifts in 2025, from AI updates to spam policies. Explore visibility winners & losers in the full report. Read now for insights!

Better late than never 😅

Check out my latest article on the @amsive.com Insights blog, in which I analyzed the biggest winners and losers of the Google June 2025 Core Update, combining @sistrix.com and @similarwebinsights.bsky.social data.

#SEO #AI #Google

www.amsive.com/insights/seo...

This has been my exact thought since day 1

Wait till the world realizes how much AI answers are just regurgitating GEO spam, not actual truth