Free Samples: Pharmaβs Best Marketing Strategy | Health Affairs Forefront
The majority of promotional expenditures are invested in drug samples, one of the industryβs most important marketing tactics.
"Drug samples arenβt charity...they are intended to influence prescribing. The best way to curb pharmaceutical marketing and support evidence-based, cost-effective treatments is to ban drug samples." Butler et. al in
www.healthaffairs.org/content/fore...
24.11.2025 16:50 β π 0 π 0 π¬ 0 π 0
The many problems with the FDAβs big menopause announcement
No, it doesn't kill women or cause divorce.
Excellent article from
@motherjones.com Menopause "doesnβt kill women or cause divorce." www.motherjones.com/politics/202...
24.11.2025 16:46 β π 0 π 0 π¬ 0 π 0
| InsideHealthPolicy.com
Fugh-Berman on Makary's "expert" panels: βthey are rife with people with conflicts of interests, include unqualified people, lack any public comment section, and are full of people spouting their often uninformed opinions rather than assessing dataβ insidehealthpolicy.com/share/151820
18.11.2025 19:59 β π 0 π 0 π¬ 0 π 0
Estrogen Is Back
Estrogen for menopause was demonized for decades. Now some vocal, very online doctors are saying itβs a miracle drug. The FDA appears to agree. Jennifer Block reports on the latest.
Fugh-Berman on the FDA deleting risks from menopausal hormone therapy label: βan embarrassment...They presented opinion as fact, and they misrepresented epidemiological evidence.β Jennifer Block's article in The Free Press:
www.thefp.com/p/estrogen-i...
18.11.2025 19:58 β π 1 π 0 π¬ 0 π 0
Do Your Drugs Work? A Searchable Database
Use this search tool to evaluate the scientific evidence β or lack thereof β behind hundreds of FDA-approved medicines.
The Lever released a searchable database of 429 drugs approved by the FDA between 2013 and 2022 and a color-coded assessment of the scientific evidence submitted by drugmakers.
www.levernews.com/do-your-drug...
18.11.2025 19:57 β π 0 π 0 π¬ 0 π 0
Science For Sale: How Drugmakers Captured The FDA
The pharmaceutical industry spent decades manipulating the countryβs top drug regulator into rubber-stamping its products. The Trump administration is making matters worse.
Great extensive article by Brownlee and Lenzer in the Lever on the long downward slide of the FDA. Fugh-Berman quoted: βDrug companies want advisory committees to listen to the emotions and not look at the science.β
www.levernews.com/science-for-...
17.11.2025 20:45 β π 0 π 0 π¬ 0 π 0
The βWorst Test in Medicineβ is Driving Americaβs High C-Section Rate
Unreliable external fetal monitoring drives unconscionably high U.S. C-section rate ... Link: www.nytimes.com/2025/11/06/h...
17.11.2025 20:44 β π 0 π 0 π¬ 0 π 0
See No Evil
Why did RFK Jr. limit the reporting of certain foodborne illnesses?
Paul Offit: Raw milk advocate RFK Jr. endangers children: eliminates FDA Milk Quality Testing branch and limits CDC monitoring foodborne outbreaks. Expect an epidemic of Salmonella, Listeria, Campylobacter, and toxin-producing E. coli infections. pauloffit.substack.com/p/see-no-evi...
17.11.2025 20:24 β π 1 π 1 π¬ 0 π 0
GLP-1RAs and Pay-Per-Click Direct-to-Consumer Advertising
This cross-sectional study evaluates the use of direct-to-consumer advertising for a glucagon-like peptide-1 receptor agonist (GLP-1RA).
Novo spent about $7.5 million on more than 15β―000 paid keywords over 2 years, generating 2.4 million paid visits to Ozempicβs website. (23% of keywords did not mention the drug).
link: jamanetwork.com/journals/jam...
17.11.2025 20:24 β π 0 π 0 π¬ 0 π 0
How Private Equity Oversees the Ethics of Drug Research
For-profit IRBs approve unethical trials, and put patients' lives at risk
www.nytimes.com/2025/10/04/h...
24.10.2025 15:14 β π 0 π 0 π¬ 0 π 0
Regulations.gov
The Women's Health Initiative (WHI) investigators eviscerate attacks made on the WHI's by Marty Makary's panel on menopausal hormone therapy at the FDA
www.regulations.gov/comment/FDA-...
24.10.2025 15:14 β π 0 π 0 π¬ 0 π 0
Opinion | Will Cracking Down on Drug Ads Help Patients?
There are better ways to curb rising prescription rates and drug use
"Long story short: after-the-fact warning letters won't do much to move the needle."
Read the #OpEd from Adriane Fugh-Berman, MD, and Judy Butler, MS on drug advertising at: https://www.medpagetoday.com/opinion/second-opinions/117698?trw=no
30.09.2025 23:54 β π 1 π 1 π¬ 0 π 0
https://www.youtube.com/watch?v=9TKFdGl86mU
"They know your age, your sex, your medications, your hospitalizations, your illnesses, and the zip code where you live..." Dr. Adriane Fugh-Berman told Straight Arrow News on pharmaceutical companies and consumer's health care data. #pharma t.co/OoOD9isjfl
15.10.2025 15:25 β π 1 π 0 π¬ 0 π 0
Opinion | Will Cracking Down on Drug Ads Help Patients?
There are better ways to curb rising prescription rates and drug use
Opinion | Fugh-Berman and Butler in MedPage Today: βcurbing DTC drug advertising is unlikely to achieve the goal of curbing excessive prescriptions or rising drug spending.. regulatory actions should focus on banning disease awareness campaigns.β
www.medpagetoday.com/opinion/seco...
15.10.2025 15:23 β π 1 π 0 π¬ 0 π 0
Hey, Jersey lawmakers! Get your story straight about menopause | Opinion
Lawmakers must rely only on non-conflicted sources of information about healthcare and consider the implications of laws implemented without respect to evidence.
Judy Butler and A Fugh-Berman oppose proposed menopause laws: "By reflecting industry positions, media coverage not only conveys the message that there is widespread support for menopause laws, it also legitimizes the need for these laws."
www.nj.com/opinion/2025...
15.10.2025 15:23 β π 0 π 0 π¬ 0 π 0
Most physicians still believe that pharmaceutical marketing provides useful information, free drug samples are good for patients, and gifts under $50 are OK to receive
jamanetwork.com/journals/jam...
18.09.2025 14:21 β π 1 π 0 π¬ 1 π 0
Validate User
Bernisson and Sismondo: How big is the medical writing industry? Why it matters
> 1000 medical education and communication companies (MECCS) provide medical writing services, mostly sponsored by pharmaceutical, medical device, and biotechnology companies
academic.oup.com/heapro/artic...
18.09.2025 14:20 β π 1 π 0 π¬ 0 π 0
Ep. 11 - "Measles is on the rise, but vaccines are still wise!" with Dr. Paul Offit
Listen to Paul Offit's sane take on vaccines on our Pharmanipulation podcast
open.spotify.com/episode/1VlC...
08.09.2025 14:07 β π 0 π 0 π¬ 0 π 0
How big is the medical writing industry? Why it matters
Abstract. Medical writing is a key element in pharmaceutical companiesβ efforts to shape the relevant medical science literature. As part of what is called
Bernisson and Sismondo: How big is the medical writing industry? Why it matters
> 1000 medical education and communication companies (MECCS) provide medical writing services, mostly sponsored by pharmaceutical, medical device, and biotechnology companies
academic.oup.com/heapro/artic...
08.09.2025 14:06 β π 2 π 5 π¬ 0 π 0
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