Ryan Castillo

Mama!

By far, my favorite pattern of programming with an AI is the Ping Pong Pattern. I have it write several tests based on a description. I use that to TDD some methods, and boom, we're done.

Screenshot of Knowatoa’s question categorization

Putting my money where my mouth is. 90% of the research I did for our new HVAC unit and mini split was done in ChatGPT.

It was a blend of information and consideration questions.

And this is why we spent so much time building out categorization in Knowatoa.

I've recently discovered Swedish Electric and have been listening to Little Dragon non stop. Anyone got other recommendations?

Episode 65. Winning the AI Search War Ryan Castillo of Knowatoa joins the Twinning Strategy crew to talk about how AI is changing the way we search for information and what this means for compani...

Going to fill in for Mike on the Twinning Strategy pod. You can see us live today at 3pm on YouTube or LinkedIn

www.youtube.com/live/rSSnKRN...

www.linkedin.com/events/episo...

Kids playing street fighter 2 turbo on the SNES

Traveled back in time for spring break

Really needed to see this right now as I try to get a customer’s data cleaned up before ending my day.

Why does it sound like noise when my kids play it versus music when I play the same thing. Am I old now?

Yup. Last one too.

lol. After all that talk on the pod about metrics. Had something similar with our v4 release.

Trying to get more comfortable on the mic for my podcast tour. Thanks for hosting me @brendanwb.bsky.social!

I can let the AI work on this in the background while I focus on the hundred other things I have to do.

Cursor helping generate some code for me.

There's all this debate on whether AI generated code should be used or not. I look at it as another tool.

I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.

“First time founder”

One of the most essential skills you need to develop as a founder is to differentiate whether people are excited to work with you vs your product.

With the former, it can give you false momentum and leave you wondering why people aren’t buying your product.

Me and the pup wrapped in pink tissue paper.

Had a great partner in the gift wrapping party game

Depends. If they are active then you could follow and live in the comments.

If you’re active and have credibility then cold outreach with a drip works.

We use phantombuster for that.

100% but it depends on your ICP. A good place to start is to pay for LI sales navigator and use the filters there to see if you can match your ICP. From there you look at the profiles to see their activity.

And just 5 months ago I considered my LI a joke.

I was taught about watering holes a decade ago by 30x500 via @amyhoy.bsky.social and @alexhillman.com. For freelancers, I used Reddit. For devs, I used Twitter, Bsky, and Conferences.

LinkedIn and SEOs/agencies is a another level. My inbox is filled with 100s of convos.

Bug due to the word 'fields' being mispelled.

Monthly occurrence of a one character update, causing me to wonder why something isn't working for a couple of days.

I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR.

Limited time offer for internal webinars with paid plans for Knowatoa. Plus a testimonial from a paying customer.

Just updated this on the pricing page. It's not a feature in the traditional sense of the SaaS but our customers have been happy with it.

We're in a shipping cycle so expect a number of new features in the next couple of days/weeks.

We ended up going with Close because a number of people we trust recommended them. Still using Apollo for enrichment.

It did not go well. I blame the other guy.

That's a great question. I don't think so because of the nature of the UX.

Example google queries: "copy wright", "curry griffin draft", "three oaks zillow"

With those my brain is already trained for shorthand. With the chats my brain is trained to write a longer form prompt.

3. Any research involving the traditional search journey goes to ChatGPT. This mostly involves things that I would never click on "I'm feeling lucky" for. Because I'm still trying to zero in exactly what I'm searching for. So again the interactive chat UX is superior here.

2. Anything that involves reading documentation goes to ChatGPT (Curl, Stripe, Rails, etc). The chat UX just parses out all the noise and gets me exactly what I want faster.

There's an argument of whether AI search will be the death of Google Search. Looking at my search behavior over the last 24 hours I see a several patterns:

1. Instant searches are still won by Google (images, spelling, who a person is)

Always admire the work of Corey. So much attention to detail.

Haven't had time to fill out my March Madness bracket and it's getting down to the wire. So I told ChatGPT everything I knew about winning basketball and had it use deep research to make the picks for me. Will report back in a couple of days to share how we did.