Mark Gurman

Apple’s Upcoming AI Voice Control Will Change How People Use iPhones Apple’s upcoming voice-control feature for the new Siri could be an under-the-radar hit — if it works. Also: Tim Cook placates Trump with minor supply-chain changes (and a bar of gold), and Apple is f...

Power On: Apple’s upcoming AI voice control feature as part of the new Siri for fully navigating your iPhone hands-free could be an under-the-radar game changer — if it works well. www.bloomberg.com/news/newslet...

Apple Expands 18-Year-Old iPhone Glass Deal in Bid to Avoid Trump Tariffs Apple Inc. Chief Executive Officer Tim Cook is using a familiar strategy to stay in Donald Trump’s good graces: expanding existing initiatives to show he supports the president’s “Made in the USA” age...

Tim Cook is using a familiar strategy to stay in Donald Trump’s good graces: expanding existing initiatives to show he supports the president’s “Made in the USA” agenda. He also seized on his love for gold. In return, Cook gets some tariff relief. www.bloomberg.com/news/article...

Apple’s New ‘Answers’ Team Eyes ChatGPT-Like Product in AI Push Apple has a new “Answers” team developing a stripped-down rival to ChatGPT to help users access world knowledge. Also: An iPhone 17 Pro is spotted in San Francisco, and Apple loses its fourth AI resea...

Power On: Apple has a new “Answers” team working on a stripped-down alternative to ChatGPT for world knowledge as it looks to catch up in AI. www.bloomberg.com/news/newslet...

Apple CEO Tells Staff AI Is ‘Ours to Grab’ in Hourlong Pep Talk Apple Inc. Chief Executive Officer Tim Cook, holding a rare all-hands meeting following earnings results, rallied employees around the company’s artificial intelligence prospects and an “amazing” pipe...

Apple CEO Cook today to employees on the upcoming product pipeline: “It’s amazing, guys. It’s amazing. Some of it you’ll see soon, some of it will come later, but there’s a lot to see.” www.bloomberg.com/news/article...

Apple CEO Tells Staff AI Is ‘Ours to Grab’ in Hourlong Pep Talk Apple Inc. Chief Executive Officer Tim Cook, holding a rare all-hands meeting following earnings results, rallied employees around the company’s artificial intelligence prospects and an “amazing” pipe...

NEW: Tim Cook held a rare companywide meeting this morning following earnings, rallying employees around the idea that AI is “ours to grab” and that its efforts will mirror its successes with the iPod, iPhone, iPad and Mac. www.bloomberg.com/news/article...

Samsung’s New Galaxy Z Fold 7 Sales Surpass Prior Model by 50% Samsung Electronics Co. on Thursday said that US sales of its latest, high-end foldable phone are outpacing the prior model by 50%, a sign that the category is establishing at least some momentum with...

Samsung on Thursday said that US sales of its latest, high-end foldable phone are outpacing the prior model by 50%, a sign that the category is establishing at least some momentum with consumers. www.bloomberg.com/news/article...

Apple Loses Fourth AI Researcher in a Month to Meta’s Superintelligence Team Apple Inc. has lost its fourth AI researcher in a month to Meta Platforms Inc., marking the latest setback to the iPhone maker’s artificial intelligence efforts.

NEW: Apple has lost its fourth AI researcher in a month to Meta, marking the latest setback to the iPhone maker’s artificial intelligence efforts. The company’s top multi-modal expert Bowen Zhang is heading to Superintelligence. www.bloomberg.com/news/article...

The First Foldable iPhone Will Arrive Next Year in Un-Apple-Like Fashion When the first foldable iPhone debuts next year, it will be the least Apple-like launch ever. Also: The M5 iPad Pro is set to get a notable improvement; Meta snags two more Apple AI researchers; and G...

Also in Power On: Apple’s M5 iPad Pro will have one noteworthy change besides a faster chip. www.bloomberg.com/news/newslet...

The First Foldable iPhone Will Arrive Next Year in Un-Apple-Like Fashion When the first foldable iPhone debuts next year, it will be the least Apple-like launch ever. Also: The M5 iPad Pro is set to get a notable improvement; Meta snags two more Apple AI researchers; and G...

Power On: Apple’s first foldable iPhone is arriving next year and it will be its most un-Apple like launch yet. Here’s why — www.bloomberg.com/news/newslet...

Meta Hires Two Key Apple AI Experts After Poaching Their Boss Meta Platforms Inc. hired a pair of key artificial intelligence researchers who worked at Apple Inc., shortly after poaching their former boss from the iPhone maker.

NEW: Meta hires two more Apple AI researchers and foundation models engineers, weeks after poaching their boss with an over $200 million compensation package. www.bloomberg.com/news/article...

Tim Cook Isn’t Going Anywhere Soon, But an Apple Shake-Up Looms The departure of Apple’s chief operating officer is just the beginning of a broader management overhaul — though Tim Cook is staying put for now. Also: The company is scaling back the iOS 26 Liquid Gl...

Power On: Apple CEO Tim Cook isn’t going anywhere, but a larger shake-up looms. For the first time in a decade, Cook also has no clear Number 2. Everything to know about the latest on Apple Succession — www.bloomberg.com/news/newslet...

Apple Plans New MacBook Pro, iPhone 17e and iPads by Early 2026 Apple Inc. is planning an ambitious pipeline of new products for release during the first half of 2026, including a new low-end iPhone, multiple iPads and upgraded Macs.

NEW: Apple plans M5 MacBook Pros and MacBook Airs, A19 iPhone 17e, new Mac external monitor, new low-end iPads and M4 iPad Airs as part of a flurry of new products in the first half of 2026. Details here — www.bloomberg.com/news/article...

NEW: Meta has made unusually high compensation offers to new members of its “superintelligence” team — including a more than $200 million package for Apple’s AI models chief. Here’s how the packages are actually structured — www.bloomberg.com/news/article...

Apple Readies First Upgrade to Its Struggling Vision Pro Headset Apple Inc. is planning to introduce its first upgrade to the $3,499 Vision Pro headset as early as this year, aiming to improve the performance and comfort of a device that has been slow to catch on w...

NEW: Apple readies refreshed Vision Pro with M4 chip, expanded Neural Engine and new strap for as early as this year. Lighter, redesigned version is coming in 2027. All the details here: www.bloomberg.com/news/article...

OpenAI Closes $6.5 Billion Deal to Buy Jony Ive’s Device Startup OpenAI has completed its nearly $6.5 billion all-stock deal to buy an AI device startup co-founded by Apple Inc.’s former design chief Jony Ive, cementing the ChatGPT maker’s push into the hardware ma...

OpenAI has completed its nearly $6.5 billion all-stock deal to buy an AI device startup co-founded by Apple’s former design chief Jony Ive, cementing the ChatGPT maker’s push into the hardware market. www.bloomberg.com/news/article...

Apple Operating Chief Jeff Williams to Pass Role to Lieutenant Apple Inc. Chief Operating Officer Jeff Williams is retiring as the company’s longtime No. 2, marking a blockbuster changing of the guard for the iPhone maker.

Full story: Apple Chief Operating Officer Jeff Williams is stepping down in a blockbuster changing of the guard. As one former executive who reported to Williams told me, “the band is dissolving.” Details here, what it means and what happens next: www.bloomberg.com/news/article...

Apple Loses Its Top AI Models Executive to Meta’s Hiring Spree Apple Inc.’s top executive in charge of artificial intelligence models is leaving for Meta Platforms Inc., another setback in the iPhone maker’s struggling AI efforts.

BREAKING: Apple’s top executive and distinguished engineer in charge of its AI models, Ruoming Pang, has been poached by Meta for its new AI Superintelligence division, sources tell me. www.bloomberg.com/news/article...

Apple Loses Its Top AI Models Executive to Meta’s Hiring Spree Apple Inc.’s top executive in charge of artificial intelligence models is leaving for Meta Platforms Inc., another setback in the iPhone maker’s struggling AI efforts.

BREAKING: Apple’s top executive and distinguished engineer in charge of its AI models, Ruoming Pang, has been poached by Meta for its new AI Superintelligence division, sources tell me. www.bloomberg.com/news/article...

Apple Weighs Using Anthropic or OpenAI to Power Siri in Major Reversal Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aim...

BREAKING: Apple is considering using AI technology from Anthropic or OpenAI to power Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its AI effort. www.bloomberg.com/news/article...

Apple Should Sell a Smart Ring to Expand Its Fitness Tracker Lineup Apple should seriously consider developing a smart ring to give its fitness-tracking wearables push new momentum and widen its market. Also: The company hints at a tethered Vision Pro, and there are n...

Power On: Apple should seriously consider developing a smart ring to give its fitness-tracking wearables push new momentum and widen its market. www.bloomberg.com/news/newslet...

Apple Will Need to Leave Its M&A Comfort Zone to Succeed in AI Apple will need to make the biggest acquisition in its history to put an end to its artificial intelligence debacle. Also: Meta rolls out new Oakley smart glasses; Honor prepares a new ultrathin folda...

Power On: Apple will probably need to make a significant deal in order to succeed in generative AI. A look at its M&A strategy and the possibilities. www.bloomberg.com/news/newslet...

Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity Apple Inc. executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology.

NEW: Apple executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology www.bloomberg.com/news/article...

Meta Launches $399 Oakley AI Glasses With 3K Video Recording Meta Platforms Inc. is going up-market with its surprise hit smart glasses, rolling out new models with Oakley that are aimed at athletes and include improved video recording.

The Meta Ray-Bans were supposed to be Meta’s last non-AR/display glasses. Then they got popular. Now Meta is going upmarket and rolling out Oakley smart glasses. Details here www.bloomberg.com/news/article...

Nintendo Switch 2 Review: Bigger and Mostly Better The second-generation Switch brings design improvements and faster performance, but the battery life and game selection underwhelm.

Our review of the Nintendo Switch 2: Design improvements and faster performance, but the battery life and game selection underwhelm - by @welch.bsky.social www.bloomberg.com/news/feature...

Apple’s Upgrades to CarPlay, iPad and Vision Pro Outshine Liquid Glass Apple’s unveiling of iOS 26 and the Liquid Glass interface was the most discussed part of its developers conference, but the real gems were its enhancements to CarPlay, the Vision Pro and the iPad. Al...

Power On: Apple’s unveiling of iOS 26 and the Liquid Glass interface was the most discussed part of its developers conference, but the real gems were its enhancements to CarPlay, the Vision Pro and the iPad. www.bloomberg.com/news/newslet...

Apple Targets Spring 2026 for Release of Delayed Siri AI Upgrade Apple Inc. has set an internal release target of spring 2026 for its delayed upgrade of Siri, marking a key step in its artificial intelligence turnaround effort.

NEW: Apple has set an internal release target of spring 2026 for its delayed upgrade of Siri, marking a key step in its artificial intelligence turnaround effort. Plus, the latest on the company's efforts here. www.bloomberg.com/news/article...

What questions do you have about Apple’s announcements at #WWDC?

Tune into our Live Q&A with @markgurman.bsky.social and Edward Ludlow on June 10 at 12:30 p.m. EDT: bloom.bg/4jL2Ch4

Live: Updates From Apple WWDC Keynote Tim Cook Keynote: Live WWDC 2025 Analysis With Mark Gurman

Follow our WWDC live blog here www.bloomberg.com/news/live-bl...

Apple’s iOS 26 Liquid Glass Interface Is Built for 20th Anniversary iPhone A new software design style will be at the center of Apple’s Worldwide Developers Conference — and set the stage for an upcoming iPhone overhaul. Also: The company picks the date for its annual back-t...

NEW: Apple’s 2025 Back to School deal starts on June 17. Separately, it’s expanding in-store carrier promotion deal support significantly on June 26. More in Power On. www.bloomberg.com/news/newslet...

Apple’s iOS 26 Liquid Glass Interface Is Built for 20th Anniversary iPhone A new software design style will be at the center of Apple’s Worldwide Developers Conference — and set the stage for an upcoming iPhone overhaul. Also: The company picks the date for its annual back-t...

Power On: Apple’s new Liquid Glass interface in iOS 26 sets the stage for the 20th anniversary glass-focused iPhone overhaul. www.bloomberg.com/news/newslet...