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Mark Gurman

@markgurman.bsky.social

Breaking News on Apple and Tech. Bloomberg Managing Editor and Chief Correspondent. Subscribe to Power On. Tips: mark@markgurman.com. Signal: markgurman.01. Telegram: GurmanMark.

19,435 Followers  |  68 Following  |  154 Posts  |  Joined: 25.08.2023  |  1.9446

Latest posts by markgurman.bsky.social on Bluesky

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Apple Puts Hardware Chief John Ternus in the Succession Spotlight Apple is intensifying the spotlight on hardware chief John Ternus as executive succession looms. Also: The company shelves the β€œVision Air” to focus on glasses, but updates of the Vision Pro and iPad ...

Power On: Inside Apple’s succession planning, with the company intensifying the spotlight on hardware chief John Ternus as next CEO, multiple executives discussing retirement and a search for a new AI chief. www.bloomberg.com/news/newslet...

05.10.2025 13:36 β€” πŸ‘ 13    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Apple Shelves Vision Headset Revamp to Prioritize Meta-Like AI Glasses Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.

NEW: Apple is shelving development of the cheaper and lighter Vision Pro revamp β€” the β€œVision Air” β€” planned for 2027 to prioritize a more urgent effort: developing AI smart glasses to rival Meta. www.bloomberg.com/news/article...

01.10.2025 21:31 β€” πŸ‘ 28    πŸ” 2    πŸ’¬ 9    πŸ“Œ 11
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Peloton Launches New Bikes and Treadmills with AI, Hikes Prices The fitness company gives its equipment an artificial intelligence overhaul.

Peloton Interactive Inc.Β overhauled its hardware lineup and raised prices, some of the first major moves under new management aimed at lifting the company out of a multi-year slump. The stock fell 8%. www.bloomberg.com/news/article...

01.10.2025 14:06 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Amazon Is Overhauling Its Devices to Take on Apple in the AI Era Under Microsoft veteran Panos Panay, the company looks to add polish to its gadgets at every price level.

NEW: Inside Amazon’s devices shake-up and how it is overhauling its products for the AI era and to take on Apple in hardware. www.bloomberg.com/news/article...

30.09.2025 16:05 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Amazon Revamps Echo Speakers, Displays in Hardware Reboot New speakers include revamped look, upgraded silicon and integration with Alexa+ subscription service.

Amazon is overhauling its Echo speakers with an all new Dot Max, revamped Studio as well as redesigned Echo Show 8 and Echo Show 11 speakers with screens that look more like tablets. Details and interviews: www.bloomberg.com/news/article...

30.09.2025 15:06 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Amazon Launches Color Kindle with Stylus, $40 TV Stick With 4K Video Company also rolls out new TV sets and upgraded home security products from Ring and Blink.

Amazon revamps Kindle Scribe line, including its first color model with a stylus ($630), a new standard version with a backlight ($500) and a new entry version with no light ($430). They’ve been redesigned to look like tablets. Details and interviews: www.bloomberg.com/news/article...

30.09.2025 14:55 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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Amazon Launches $40 4K Fire TV Stick and 4K Ring Security Cameras Ring cameras are getting a new Search Party feature to help triangulate lost pets.

Amazon launches a $40 Fire TV Stick with 4K ($10 cheaper than the prior model) and rolls out new first-party TV sets. Details here and interview with the head of Amazon’s TV business. www.bloomberg.com/news/article...

30.09.2025 14:39 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Amazon Launches 4K Ring Security Cameras and Pet-Finding Feature Company also introduces new smart home devices from its Blink brand.

Amazon’s big devices overhaul event has kicked off. First: Ring gets end-to-end updates and goes 4K, Blink gets new models and there’s a new Search Party feature for finding lost pets. www.bloomberg.com/news/article...

30.09.2025 14:24 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Beats Upgrades Fit Earbuds With Improved Durability, Smaller Case Beats, the Apple Inc.-owned audio brand, unveiled new Powerbeats Fit earbuds on Tuesday, giving consumers another in-house alternative to the popular AirPods line.

Beats, the Apple Inc.-owned audio brand, unveiled new Powerbeats Fit earbuds on Tuesday, giving consumers another in-house alternative to the popular AirPods line. www.bloomberg.com/news/article...

30.09.2025 14:03 β€” πŸ‘ 8    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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Logitech Adds Vibration Feedback to Popular MX Mouse Line Logitech International SA on Tuesday announced a new version of its premium wireless computer mouse with a built-in motor that brings vibrating video game-like feedback to creative apps β€” a quirky ent...

The Logitech MX Master 4 is official - with an updated design and big focus on haptic feedback. www.bloomberg.com/news/article...

30.09.2025 12:32 β€” πŸ‘ 15    πŸ” 3    πŸ’¬ 0    πŸ“Œ 2
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Peloton Is Set to Kick Off Turnaround with Hardware, AI Product Launch Peloton Interactive Inc. is preparing to kick off its second comeback attempt in three years, following a previous effort that fell short of expectations and lacked any major consumer-facing upgrades.

Peloton is set for an end-to-end hardware and software revamp this week, including a deep push into AI. www.bloomberg.com/news/article...

29.09.2025 14:09 β€” πŸ‘ 6    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0
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Tim Cook gives employees Thanksgiving week off - as is typical - in latest internal memo www.bloomberg.com/news/newslet...

28.09.2025 13:22 β€” πŸ‘ 34    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Apple’s ChatGPT-Style Chatbot App Deserves a Public Release Apple should release its internal ChatGPT-like app publicly to give its revamped AI system more credibility. Also: New MacBooks and external Mac monitors get closer; more on the iPhone 17 Pro’s β€œscrat...

Also in Power On: Apple is nearing mass production of its next MacBook Pros (code-named J714 and J716), MacBook Airs (J813 and J815) and two new Mac monitors (J427 and J527) www.bloomberg.com/news/newslet...

28.09.2025 13:18 β€” πŸ‘ 16    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Apple’s ChatGPT-Style Chatbot App Deserves a Public Release Apple should release its internal ChatGPT-like app publicly to give its revamped AI system more credibility. Also: New MacBooks and external Mac monitors get closer; more on the iPhone 17 Pro’s β€œscrat...

Power On: Apple should release its internal ChatGPT-like app publicly to give its revamped AI system more credibility. www.bloomberg.com/news/newslet...

28.09.2025 13:13 β€” πŸ‘ 15    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Apple Builds a ChatGPT-Like App to Help Test the Revamped Siri Apple Inc. has developed a ChatGPT-like iPhone app to help test and prepare for a long-anticipated overhaul of Siri coming next year, according to people familiar with the matter.

NEW: Apple has developed an iPhone app that rivals ChatGPT β€” but it’s internal-only to test and prepare for next year’s AI-driven Siri overhaul. Details here β€” www.bloomberg.com/news/article...

26.09.2025 17:50 β€” πŸ‘ 50    πŸ” 10    πŸ’¬ 9    πŸ“Œ 2
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Why Apple Still Hasn’t Cracked AI The company has long been the king of consumer gadgets. Bloomberg Originals shows how its shortcomings in artificial intelligence could put that at risk.

Bloomberg Originals video documentary: Why Apple Still Hasn’t Cracked AI www.bloomberg.com/news/article...

25.09.2025 22:12 β€” πŸ‘ 12    πŸ” 1    πŸ’¬ 2    πŸ“Œ 1
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Review: Recent Apple Watch Buyers Won't Be Jealous of This Year's Models The company’s latest smartwatches are geared toward new buyers and people with aging devices.

Thinking about getting a new Apple Watch? Our review of the Ultra 3, SE 3 and Series 11 is out. www.bloomberg.com/news/article...

24.09.2025 12:20 β€” πŸ‘ 14    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Apple’s iPhone 17 Line Wins By Returning the Focus to Hardware Apple Intelligence takes a backseat to fresh designs, a very thin phone and upgraded cameras.

Review: Apple Inc.’s iPhones are finally fresh and interesting again. www.bloomberg.com/news/feature...

23.09.2025 16:41 β€” πŸ‘ 29    πŸ” 2    πŸ’¬ 11    πŸ“Œ 1
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Oura Ring Maker to Become $11 Billion Company with Latest Raise Oura Health Oy, the maker of the popular Oura health and fitness ring, is closing in on a roughly $11 billion valuation after selling about 3 million rings over the past year.

NEW: The maker of the Oura Ring is raising nearly $900 million, making it an over $10 billion company. It’s sold 3 million rings in the last year or so and is on track for over $1.5 billion in revenue next year. Details β€” www.bloomberg.com/news/article...

22.09.2025 14:00 β€” πŸ‘ 17    πŸ” 0    πŸ’¬ 3    πŸ“Œ 3
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Apple’s iPhone 17 Shows Device’s Staying Power β€” At Least for Now After years of modest upgrades, Apple finally has a standout new iPhone on its hands. Here are my first impressions. Also: Meta launches game-changing display glasses while touch screen Macs get close...

Power On: After years of modest upgrades, Apple finally has a standout new iPhone on its hands. Here are my first impressions of the device plus how it is selling so far β€” www.bloomberg.com/news/newslet...

21.09.2025 15:11 β€” πŸ‘ 29    πŸ” 2    πŸ’¬ 3    πŸ“Œ 0
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Apple’s AirPods Pro 3 Earbuds Offer Enough Upgrades to Be a Must-Have Review: The company’s new earbuds fit and sound far better than prior models.

The iPhone 17 gets the spotlight today but the real must-have product is the AirPods Pro 3. Our in-depth review: www.bloomberg.com/news/feature...

19.09.2025 12:54 β€” πŸ‘ 28    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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Meta Launches $799 Glasses With Screen in Bid for Mainstream Hit Meta Platforms Inc., seeking to turn its burgeoning smart glasses into a must-have product, on Wednesday unveiled its first version with a built-in screen.

NEW: Meta’s $799 smart glasses with a display are official - and they are an absolute game changer. My deep dive on all the features, what it’s like to use them and what’s next for Meta hardware. www.bloomberg.com/news/article...

18.09.2025 00:25 β€” πŸ‘ 21    πŸ” 4    πŸ’¬ 2    πŸ“Œ 2
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Apple Pitches a Return to Its Design Roots, Six Years After Jony Ive’s Exit Apple spent much of its iPhone 17 keynote presentation pitching the message that it’s still deeply rooted in design. Also: Here’s what’s next after the new iPhones; the company prepares customers for ...

Power On: Apple used its iPhone 17 launch to more than roll out new products. It used the keynote to pitch the idea that it’s still a design-centered company. www.bloomberg.com/news/newslet...

14.09.2025 12:58 β€” πŸ‘ 24    πŸ” 0    πŸ’¬ 1    πŸ“Œ 1
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Everything Apple Plans to Show at Sept. 9 β€˜Awe Dropping’ iPhone 17 Event Company is readying a slew of updated devices for the holidays.

NEW: Apple’s biggest product launch event of the year takes place on Tuesday, Sept. 9. Here’s what to expect from the iPhone 17 line and beyond www.bloomberg.com/news/article...

05.09.2025 11:39 β€” πŸ‘ 16    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0
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Apple Plans AI-Powered Web Search Tool for Siri to Rival OpenAI, Perplexity Apple Inc. is planning to launch its own artificial intelligence-powered web search tool next year, stepping up competition with OpenAI and Perplexity AI Inc.

BREAKING: Apple is planning an AI-powered web search tool to compete with ChatGPT and Perplexity for next year. It’s also currently leaning towards working with Google to help power part of a Siri overhaul. www.bloomberg.com/news/article...

03.09.2025 20:01 β€” πŸ‘ 35    πŸ” 5    πŸ’¬ 5    πŸ“Œ 5
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Apple’s Lead AI Researcher for Robotics Heads to Meta as Part of Latest Exits Apple Inc.’s lead artificial intelligence researcher for robotics has departed the company to join Meta Platforms Inc.’s competing effort, part of an exodus of AI talent from the iPhone maker.

NEW: Apple has lost four more AI researchers, including the head of research for robotics in its AI division. The latest set of exits are heading to OpenAI, Anthropic and Meta www.bloomberg.com/news/article...

02.09.2025 19:16 β€” πŸ‘ 41    πŸ” 7    πŸ’¬ 2    πŸ“Œ 4
Apple to Hold Sept. 9 Event to Introduce iPhone 17 Lineup The tagline for the event is β€œawe dropping,” according to an invitation posted online and sent to media.

Apple will hold its big fall product launch on Sept. 9, when the company will to introduce an iPhone 17 lineup that includes a new skinnier version of its signature device www.bloomberg.com/news/article...

26.08.2025 16:15 β€” πŸ‘ 37    πŸ” 4    πŸ’¬ 2    πŸ“Œ 0
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Apple to Kick Off Three-Year Plan to Reinvent Its Iconic iPhone Apple is weeks away from its big product launch event, where it will lay the foundation for a once-in-a-generation iPhone overhaul. Also: The company talks with Google about using Gemini to power Siri...

Power On: Apple is set to kick off three-year plan to reinvent the iPhone, including three major new models in a row: the iPhone Air, foldable iPhone and 20th anniversary iPhone. www.bloomberg.com/news/newslet...

24.08.2025 14:06 β€” πŸ‘ 42    πŸ” 4    πŸ’¬ 2    πŸ“Œ 4
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Apple Explores Using Google Gemini AI to Power Revamped Siri Apple Inc. is in early discussions about using Google Gemini to power a revamped version of the Siri voice assistant, marking a key potential step toward outsourcing more of its artificial intelligenc...

BREAKING: Apple is now in exploratory discussions with Google about using Gemini to power a revamped version of Siri. www.bloomberg.com/news/article...

22.08.2025 17:15 β€” πŸ‘ 40    πŸ” 5    πŸ’¬ 1    πŸ“Œ 12
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Meta Poaches Apple AI Executive Even as It Plans Hiring Slowdown Meta Platforms Inc. is hiring another key Apple Inc. artificial intelligence executive, even as the social networking company prepares to slow its recruitment, according to people familiar with the ma...

NEW: Meta is hiring another key Apple artificial intelligence executive, even as the social networking company prepares to slow its recruitment of staff. www.bloomberg.com/news/article...

22.08.2025 01:08 β€” πŸ‘ 22    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0

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