Agents, APIs, and Advertising: Lessons From Engineering Our MCP Server
Authors: Jean-Baptiste Muscat-Dupuis & Justine Jaffe
At Criteo, we believe that #MCP will be key to empowering our clients and giving them the control to create and manage advertising campaigns in a new way.
Check our latest tech article about "Lessons From Engineering Our MCP Server" 👇
#adtech
medium.com/criteo-engin...
10.10.2025 10:21 — 👍 1 🔁 0 💬 0 📌 0
In one week, we will participate in the first #PlatformConLive in Paris 🇫🇷
Excited to sponsor this edition and have the opportunity to share our technical expertise with a talk by Gregory Boge & Baptiste RIQUIER 👏
Our team in place will be happy to chat with you at the booth ❤️
#PlatformEngineering
09.10.2025 09:08 — 👍 0 🔁 0 💬 0 📌 0
Thanks for the comment! We would say that the biggest challenge is, as is often the case, not technical but related to people. We learned that the IDP team cannot, and should not, do it alone. You should share the responsibility and seek collaboration with the actual "clients of the portal".
07.10.2025 11:21 — 👍 1 🔁 0 💬 0 📌 0
Building an Internal Developer Portal: Insights from the Journey So Far
Author: Fernando Lemos
A year ago, we embarked on a mission to improve #DeveloperExperience by building an Internal Developer Platform using #Backstage. It started as a small initiative, but it quickly evolved, and adoption continues to rise👇
medium.com/criteo-engin...
07.10.2025 08:44 — 👍 4 🔁 1 💬 2 📌 0
My team will present 5 accepted submissions at CONSEQUENCES next week during the RecSys25 conference 😊 😊 😊
19.09.2025 14:48 — 👍 3 🔁 2 💬 2 📌 0
I’ve been co-creating software with AI for two hours, and I just realized that BDD is back! 🧐 (yes, I'm that old)
03.07.2025 18:04 — 👍 4 🔁 0 💬 0 📌 0
Inside Devoxx France 2025: Engineering at Scale with Criteo
A look at our talks on Kubernetes, Aerospike, CI/CD, and frontend reactivity.
Once again, we participated in @devoxx.fr, an important milestone every year to support the tech community across France. 🇫🇷
Check our contribution with four talks, showcasing our expertise across infrastructure, data engineering, CI/CD, and frontend.
techblog.criteo.com/inside-devox...
03.07.2025 10:09 — 👍 1 🔁 0 💬 0 📌 0
Pareto-Optimality, Smoothness, and Stochasticity in Learning-Augmented One-Max-Search
A rule for choosing when to sell/buy an asset when facing a sequence of prices
🔴 A new Research Card is out! 🧪
Pareto-Optimality, Smoothness, and Stochasticity in Learning-Augmented One-Max-Search 🔎 A rule for choosing when to sell/buy an asset when facing a sequence of prices. #AdTech
Read our article to discover more! 👇
techblog.criteo.com/pareto-optim...
25.06.2025 08:47 — 👍 1 🔁 0 💬 0 📌 0
🔴 A new tech meetup in our BCN office is coming up!
Don't miss 🎤 Alberto Lumbreras' talk: "The #agentic paradigm: planning the future for machines that plan" - A new reality where #AI evolves from predictive models to autonomous agents.
🔗 RSVP here! lnkd.in/dx3ctHe3
24.06.2025 10:48 — 👍 0 🔁 0 💬 0 📌 0
👩💻 One more year, Criteo will participate and sponsor #EWiT25 conference in Amsterdam this week 👏
Join our talk on June 26 at 12:15 PM on the SkillShift Stage: "Targeting Fairness in Responsible AI" and don't hesitate to engage with our Criteos at our booth 🫶
23.06.2025 14:48 — 👍 0 🔁 0 💬 0 📌 0
Our Experience at DevTalks Bucharest 2025
A Vibrant Hub of Connection and Community Building
It's time to share our recap from #DevTalksRomania
written by our amazing team on-site for those two days. With such a motivated and proactive team, nothing can go wrong! 💪 #DevTalks
Check it out! 👇
techblog.criteo.com/our-experien...
19.06.2025 09:17 — 👍 0 🔁 0 💬 0 📌 0
Improving Consistency Models with Generator-Augmented Flows
Delivering more personalized ads in real-time — boosting engagement and cutting infrastructure costs.
🔴 A new Research Card is out! 🔴
Check it out to learn more about improving consistency models with generator-augmented flows. This could mean delivering more personalized ads in real-time - boosting engagement and cutting infrastructure costs 🤯
techblog.criteo.com/improving-co...
11.06.2025 08:20 — 👍 0 🔁 0 💬 0 📌 0
New blog article about my experience at @commit-conf.com where I talk about our talk, the gatherings with community leaders and my takeaways about how AI is being used.
It is in English & Spanish:
- EN: www.rauljimenez.info/blog/commit-...
- ES: www.rauljimenez.info/es/blog/comm...
05.06.2025 07:12 — 👍 3 🔁 2 💬 0 📌 1
Tomorrow, at #CVPRParis, don't miss our contribution by Karim Kassab Antoine Schnepf and Jean-Yves Franceschi, about "Bringing NeRFs to the Latent Space: Inverse Graphics Autoencoder"
🔗 techblog.criteo.com/bringing-ner...
05.06.2025 13:02 — 👍 0 🔁 0 💬 0 📌 0
Our booth at #DevTalksRo looks so nice! ❤️
04.06.2025 07:16 — 👍 0 🔁 0 💬 0 📌 0
Are you attending #HAProxyConf this week? 👀
You shouldn't miss Basha's talk about "Automating @haproxy.bsky.social to optimize @criteo's dynamic autoscaling infrastructure" 🤔
He will explain how Criteo automated and optimized its load-balancing infrastructure using #HAProxy and #Consul.
03.06.2025 08:49 — 👍 2 🔁 1 💬 1 📌 0
It's #DevTalksRo week! 🎉
We are a Gold Partner this year, and will send a large team to the conference. As one of the largest #AdTech platforms in the world, we will be very happy to engage in discussions about our challenges and tech stack 💻
And don't miss @sdedieu.bsky.social's talk! 👀
02.06.2025 16:00 — 👍 5 🔁 1 💬 0 📌 0
Get ready for #HAProxyConf 2025! 🎉
We're thrilled to announce that Basha Mougamadou from Criteo will speak at the event. Basha is one of the many experts helping the community explore next-gen solutions for application delivery and security.
Stay tuned for more speaker spotlights! 👀
15.04.2025 13:04 — 👍 3 🔁 3 💬 0 📌 0
Want a competitive edge in app delivery & security? Hear from global leaders at #HAProxyConf 2025! 🗣️
Don't miss expert talks, hands-on workshops, & a chance for invaluable connections at the next-gen conference for app delivery & security!
Register today: haproxyconf.com
25.04.2025 14:15 — 👍 1 🔁 1 💬 0 📌 0
Selfie de merybere en primer plano, sonriendo durante su taller 'Retro-toxinas. Identificando y eliminando antipatrones para retros más efectivas' en la CommitConf 2025. Al fondo, una sala llena de personas participando activamente: algunas están sentadas en mesas conversando, mientras otras observan material en la pared o charlan en grupo. El ambiente es luminoso, colaborativo y dinámico, propio de una sesión práctica de mejora continua en contextos ágiles.
Cabecera de la charla ‘Retro-toxinas: Identificando y eliminando antipatrones para retros más efectivas’ en la Commit Conf. La imagen tiene un fondo oscuro con detalles en rojo y blanco. Se muestra el título de la sesión en negrita, con la fecha ‘4 abril 2025’. También aparece una breve descripción sobre la temática de la charla, enfocada en antipatrones en retrospectivas ágiles. En la parte inferior, el nombre de la ponente: María Berenguer, junto con su descripción como agilista, pianista, actriz e ingeniera informática. A la derecha, una foto de María Berenguer sonriendo, con el fondo de un paraguas marrón, enmarcada en un círculo rojo. El logotipo de Commit está en la esquina superior derecha.
Fotografía tomada en la CommitConf. En primer plano, una mano con las uñas pintadas de morado sostiene dos tarjetas: una acreditación del evento con el nombre ‘María Berenguer (merybere)’ y el logo de Commit, y otra tarjeta azul con un código QR, el texto ‘SCAN HERE’, y la cuenta @merybere, enlazando a LinkedIn. En el fondo, desenfocado, se ve un auditorio con personas sentadas en butacas rojas, y en el escenario, Irene Morgado dando una charla, vestida con chaqueta clara y pantalón oscuro. Hay cajas con el logo de Commit apiladas en el escenario.
🧵RECUERDOS #COMMITCONF 2025🪡
Hace mes y medio facilité mi taller #RetroToxinas en @commit-conf.com
Una conferencia llena de energía, #comunidades y buen rollo. Un lujo ser ponente de nuevo
Aquí mi resumen de aprendizajes, sensaciones y reencuentros
⬇️🧶
#Community #ConferenciasTech
29.05.2025 12:55 — 👍 3 🔁 1 💬 1 📌 0
Powering real-time decisions with a reduced footprint
Our migration to Aerospike to make today’s Criteo AdTech platform more efficient and sustainable.
How do we power real-time decisions with a reduced footprint at Criteo? 🤔
As part of our commitment to sustainability, our migration to
@aerospikedb.bsky.social makes Criteo’s #AdTech platform more efficient and sustainable today. 💚
By @brugidou.bsky.social 👇
✍️ bit.ly/3ZBLOSl
📺 bit.ly/4dFLyb6
27.05.2025 08:34 — 👍 3 🔁 2 💬 0 📌 0
🎉 Super excited: today @sharky6000.bsky.social is presenting our new algorithm Progressive Hiding at #AAMAS2025!
It's a learning method for games with imperfect information.
🔗 See his post: bsky.app/profile/shar...
Wish I could be there! 😢 1/6
23.05.2025 13:28 — 👍 7 🔁 4 💬 1 📌 1
Our Experience at ALT 2025
A Journey into Algorithmic Learning Theory
We sponsored #ALT2025 this year and had a strong presence at the conference, contributing and presenting research that showcased our commitment to innovation. One of our papers received an Outstanding Paper Award 🎉
Read the full recap to know more.
techblog.criteo.com/our-experien...
07.05.2025 09:17 — 👍 0 🔁 1 💬 0 📌 0
KubeCon + CloudNativeCon Europe 2025 Recap: Lessons From the Field
A look back at the talks, trends, and tech that defined this year’s CNCF anniversary summit — plus what we’re bringing back to Criteo.
Some Criteos attended the latest edition of
#KubeCon and wrote a comprehensive recap with lessons from the field. A look back at the talks, trends, and tech that defined this year’s @cncf.io anniversary summit
#CloudNativeCon #Kubernetes #cloudnative
techblog.criteo.com/kubecon-clou...
30.04.2025 10:04 — 👍 1 🔁 1 💬 0 📌 0
Criteo R&D Hits the Stage at Voxxed Days Bucharest 2025
What we learned, shared, and loved at this year’s conference.
One month ago, we sponsored our first tech conference in Bucharest, #VoxxedBucharest, and enjoyed every second of it 🧡
Check the recap article we have written to learn more about our experience 👇
techblog.criteo.com/criteo-r-d-h...
25.04.2025 11:18 — 👍 0 🔁 0 💬 0 📌 0
Hey. Si estás buscando un punto de partida en Bluesky con contenido técnico en español, durante Commit 2025 hemos compuesto un starter pack. go.bsky.app/5vYJKbV
14.04.2025 16:04 — 👍 11 🔁 8 💬 0 📌 0
It’s #CommitConf time ❤️
04.04.2025 07:37 — 👍 0 🔁 0 💬 0 📌 0
Le Devfest Lyon, le rassemblement de la communauté tech une fois par an dans la ville des lumières 🦁
🌐 : https://devfest.gdglyon.com/
🎟️ : https://www.helloasso.com/associations/devfest-lyon/evenements/devfest-lyon-2025
📌 Mostly BER
Engineering Manager w/ a flavor of Community & DevRel,
👩💻 Working @ Interledger Foundation
🙋♀️Volunteering with Mozilla, CodeWeek @ EC, Women in Tech Cluj
💚 Forever wanderlust, sustainability ambassador, open source supporter
HAProxy One is the world’s fastest application delivery and security platform, from the company behind HAProxy
haproxy.com
✨ A mentoring program by women, for women, empowering participants to boost their communication skills and take the stage as speakers.
📍Madrid, Spain
🔗 https://techshessions.com/
Customer Engineer at Google. Co-organizer @CommitConf.
Cloud Engineer @ Koliseo. Certified full-time otaku
Profesor de Ciclos Formativos en CPR Liceo La Paz. Working tomorrow for a better today 😎
Casi siempre digo lo que pienso para bien y para mal
/ Plant Collector🌿 & Madre de Gatas 🐈⬛🐈
/ Founder My Tech Plan #GENAISummit
/ Lead at GDG Valencia
Woman in Tech👩🏼💻 | Computer engineer | UC3M alumni | Professor | Women Techmakers Ambassador and #WTMMadrid Organizer
Doy la lata con Kotlin, tecnología y cambio climático
🇮🇹 Puedo ser tu italiana de confianza
👩🏻💻 Software engineer @thoughtworks
🐈 Orgullosamente “Cats Mom”, tengo 4!
🌿 Vegetarian
🔊 Próxima ponencia : nos vemos en la #technolatinas
Front-end developer. Cyclist. Fan of trains, dinos and XIX century travels. Trying to do my part for making an accessible, light and fast internet for everyone.
JVM developer. Principal Software Engineer at Broadcom (VMware). Previously @micronautfw.bsky.social committer.
Geek, father, conference speaker, Linux-lover 🐧, Lord of Sealand. Ex-Kaleider. @madridgug.com & @madridjug.es organizer.
Padre. Improvisador @improimpar.com Cofundador Betabeers.com y Mujerestech Fullstack webdev agile Kairos DS
Antes viajero que turista. Tech is a tool
http://about.me/yondemon
⚡️ Web Performance Artisan at @perf.reviews | Google Dev Expert in Web Tech | Cloudinary Ambassador | ❤️ Image Optimization | Girona
(Diseñadora gráfica y UI/UX | desarrolladora front-end | mamá) imperfecta. Buscando un trabajo donde poder aplicar todo lo que he aprendido. https://veronicacamarzana.is-a.dev/
FOSS advocate ― travel 🛫, community 👥 and computers 💻
President @gpul.org
ex. BizAway & RundownStudio
📍 redondela, galicia
🔗 https://links.teixe.es