Hammer Wein

Where it says Hammer, there’s Hammer inside.
No Slogans, no glitter, no shortcuts, no pretending. Just us and our actions in the vineyard. Hands on our vines, taking decisions that won’t show until many years in the future.
We make Hammer Wein in Rust, Burgenland #fromrustland #organic #austrianwine

Until they were destroyed during the end of the 2nd world war. I am glad to be part of a group of winegrowers here who dedicate themselves to rebuilding these structures since 2024.

Me documenting drystone wall renovations last week in the Ruster Apelation Plachen. For hundreds of years, these walls have been part of Rust's vineyards.

Some impressions from yesterday. Too cold to prune, but not to shoot some pictures. #wine #austrianwine #photography #winelover #nature #frost #dontpanicwereorganic

Pruning time again. Heres some vines for you guys!

It's been quite some time since the lake was frozen for such a long period. Even the parts that usually stay open are covered by a thick layer. Tomorrow it will be raining and next week is getting considerably warmer. So i took this last chance and skated out of the bay into the wide open scenery.

Picking Ruster Ausbruch: This wine style usese late harvest grapes that are affected by natural botrytis - creating a vibrant, rich and delicious sweet wine. #noblerot #botrytis #winelover #austrianwine #wineharvest #sweetwine

From Rustland with love. The small town at lake Neusiedl in Burgenland is a true gem. It’s houses and the surrounding vineyards and it’s people makes it truly a special place. #places #austria #visitaustria #burgenland #traveltip

Landscape view of a autumn landscape in Burgenland. Colorfull row of vines intermixed with bushes, trees and a few fields.

Autumn Vibes #autumn #rollinghills #fromrustlandwithlove #rusterausbruch #rusterherbst

Leafed the last of our Blaufränkisch plots. Now it‘s time for the white grape leafing.

Work in progress: Blaufränkisch Rusterberg. Vine by vine. Step by step. #viticulture #organic #austrianwine #winelover #photography #blackandwhite

Light and Shadow. Removing lateral shoots and leafs on the shaded side of our grapevines. #photography #viticulture #winelover #blackandwhite

Much appreciated - Thank you 👍

That‘s a merlot. Thank you!

Floraison of the grapevine up close. #macrophotography #grapevine #floraison

Ran across this little fellow in one of our vineyards earlier today. Revisited the site with a better camera and found the young owl again. #owl #birdlife #photography

Ideal pairing for eating rich people.

Today we finished bringing out the biological deterrants against the vine moth. All growers in Rust are doing this since more than 20 years so we aren‘t reliant on any insecticides for our grape production! #organic #viticulture #winemaking

Glass Coaster

Wine glass with glass coaster

Sticker reading: Don't panic! It's organic

Spot the difference - or the thing that makes us different.We produce most of our marketing material in house. These are now our hip stickers and glass coasters designed after the idea of the "spot it!" game. Small edition. #dontpanicitsorganic

“Paywalls create a two-tiered system: credible, fact-based information for people who are willing to pay for it, and murkier, less-reliable information for everyone else. Simply put, paywalls get in the way of informing the public, which is the mission of journalism.”

Democracy Dies Behind Paywalls The case for making journalism free—at least during the 2024 election

Dazu einmal: www.theatlantic.com/ideas/archiv...

Wow, destemming by hand. Was thinking about that some time ago but as we have the machinery we destem mechanically. Do you see any benefits?

Difficult to say. While you safe some time in winter pruning - the suckering and foilage work is a bit excessive. The vines seem to have better balanced growth. Yields are less than cane pruning but thats with intent.

When i started working in our winery 2009
it wasn’t very common. It’s been gaining a bit more popularity over the past decade.

Oh - actually we never thought about that. But because of spring frost damage last year we pruned one block with longer spurs. These will be trimmed once the danger of frost is gone. Curious how this will delay harvest in the long run. Btw:
Our average wine age is older than 25
years now.

Such follower numbers are really crazy for anything wine related. I sometimes doubt any of the leading accounts in social media wine business did not buy followers. I mean who wouldn’t? It’s all about interaction numbers.

What was your experience working with "big" social media the last decade? Especially when it comes to building brands. I get the impression that theres a substantial amount of bots on big social media platforms and AI is making this all even worse. 4/4 #socialmedia #brandbuilding #bots

Access to other vendors so you can't trace relation and get a meaningful analytic outside their own toolset. They also heavily obfuscate the html code of the site to make it impossible to parse through external scripts. Is big social media all fake exposure with a bubble waiting to burst? 3/4

... looking closely on the followers we got through this reel it seems most followers are actually bots. Accounts set to private that basically follow 2k or more pages from obscure world regions. Also looking at my Website statistics, it's not generating anything. I know meta turned off API... 2/4