Media Use and Effects Research Group

Wie @galaxus.ch fragen würde: „Warum werden in Zürich so viele Biberli konsumiert?“

Die Antwort: wegen uns!

In den nächsten Wochen werden über 2000 Biberli im Rahmen unserer Panelstudie verteilt – das Mitmachen hat sich also schon allein deshalb gelohnt 😉

We’re excited to officially welcome Carli Ochs, PhD to our team as a postdoctoral researcher! 🌟 👏

After her time at Georgetown University, she will continue her research on how AI shapes social interactions, digital well-being, loneliness, and youth media use with us 🤖 🤝 🫂 🤳

Gruppenfoto in Foilsurfing Montur

Michelle Möri beim Surfen auf dem Foil.

Carli Ochs beim Surfen auf dem Foil.

Lukas Tribelhorn und Isa Vos sitzen lachend auf einem Paddle Board.

Guess who’s back – back in action! 🚀🌊
Dieses Mal aufs Foilboard: Körperspannung, Hüfteinsatz, Ruhe bewahren & (un)geplante Abflüge 💪 Mit dabei unser neues Teammitglied Carli Ochs 🎉 Dazu Kultur in Schaffhausen & Arenenberg 🏰 #TeamRetreat #MUSE #InAction #Foilsurfing

Wenn sie anfangen würde, an all das zu denken, woran sie denkt... (00:00:59) Chantal Akermans Familienporträt «Eine Familie in Brüssel» – ein literarischer Text über Herkunft und Sprachlosigkeit.

Wir freuen uns, ein spannendes Interview von @friemel.bsky.social SRF zu teilen! 🎉

Der Beitrag dreht sich um das Phänomen "Lurking".

👉 Das Interview gibt’s zum Nachhören unter folgendem Link (Start 00:05:36): www.srf.ch/audio/kultur...

✨ Meet the Team ✨
👤 Name: Nico Pfiffner
🎓 Position: Senior Research and Teaching Associate
🔍 Research Focus: Explore methodological aspects of data donation collections (s. Data Donation Module) & analyze digital trace data collected through data donations to better understand video platforms

We are happy to announce @friemel.bsky.social as the new co-director of the @ikmz.bsky.social together with @esserfrank.bsky.social.
We are looking forward to all they’ll bring to the department and the broader university community.
Congratulations, and welcome to your new role! 🎉

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗮𝗹 — Lehrmitteleinführung für Lehrpersonen

Lehrmittel Digital Meal unterstützt Jugendliche dabei, ihre eigene Mediennutzung kritisch zu reflektieren

Termine (online, ca. 1.5h):
– 06. August, 14 Uhr
– 13. August, 14 Uhr
– 14. August, 19 Uhr

Infos: digital-meal.ch/lehrpersonen/

Whether you're traveling, planning a staycation, a workation, or simply enjoying longer days and warmer nights, we from the Media Use & Effects Research Group wish you all a great summer! ☀️

Congratulations @ejhc.bsky.social! 🎉
If you are doing research in health communication, this is a great journal to publish your work!

🚀 Exciting Career Opportunity Alert! 🚀
The IKMZ is hiring a Lecturer Research in Digital Health Communication — a permanent postdoctoral position!

📅 Deadline to apply: August 30th, 2025

Interested?
👉 Apply here: jobs.uzh.ch/offene-stell...

📣 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗗𝗮𝘁𝗲❗️

Together with @dgpukgeskomm.bsky.social we have organized an online event with inspiring speakers who have transitioned from academia into applied roles!

🗓 𝗗𝗮𝘁𝗲: June 25, 4:30 p.m. (CET)
🔗 𝗭𝗼𝗼𝗺 𝗹𝗶𝗻𝗸: hmtm-hannover-de.zoom.us/j/6181820870...
𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗜𝗗: 618 1820 8705 𝗖𝗼𝗱𝗲: 045698

If you are still looking for an activity today at #ICA25, how about these three presentations:
📍 Social Media & Physical Activity (Möri, Tribelhorn & Friemel) – Sun 13:30
📍 Fitspiration Lit Review (Vos & Friemel) – Sun 13:30
📍 Christian Influencers (Müller & Friemel) – Sun 15:00

See you there!

Where to find our team at this year’s #ICA25 in Denver:
📍 Youth Religious Media Use (Müller & Friemel) – Sat 13:30
📍 Social Media & Physical Activity (Möri, Tribelhorn & Friemel) – Sun 13:30
📍 Fitspiration Lit Review (Vos & Friemel) – Sun 13:30
📍 Christian Influencers (Müller & Friemel) – Sun 15:00

#MUSEonTour war auch in Chur!
Wetter: meh 🌧️
SGKM: PhD-Workshop, spannende Vorträge, gute Gespräche – und sogar Livemusik 🪩
Die #SGKM2025 hat sich definitiv gelohnt 🌻

See you in Braga and Munich!

𝟮𝟱.-𝟮𝟲. 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱, 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗼𝗻 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗕𝗿𝗮𝗴𝗮
Michelle Möri, Isa Vos and Thomas Friemel will present their work on what healthy lifestyle content adolescents see on Instagram and TikTok (in collaboration with Elena Engel), and how AI filters affect exercising behavior.

𝟭𝟬.-𝟭𝟮. 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱, 𝗗𝗚𝗣𝘂𝗞 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝘂𝗻𝗶𝗰𝗵
You can also hear about the collaborative work of Thomas Friemel, Michelle Möri, and Isa Vos with Elena Engel, Raffael Heiss, Kathrin Karsay, & Brooke Nickel on how influencers communicate the benefits and risks of dietary supplements.

𝟭𝟬.-𝟭𝟮. 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱, 𝗗𝗚𝗣𝘂𝗞 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝘂𝗻𝗶𝗰𝗵
Lukas Tribelhorn, and Thomas Friemel will present their work on detecting and measuring smoking cues on TikTok conducted in collaboration with Lion Wedel (Weizenbaum Institute, Germany).

We are excited to announce that our team will be presenting our work at two upcoming conferences in Munich and Braga!

🛠 Method Focus: I love combining multi-method approaches, mostly quantitative, with real social media data, such as tracking or data donations.

❤️ What I Love About Academia: The freedom to deeply explore topics I care about, the hands-on work with data and statistics, and the chance to turn insights into something meaningful for both theory and practice.

📱 Favorite Digital Media Platform: Instagram and I are in an on-again, off-again relationship. Currently off...

🌿 Outside Academia, I Enjoy: I'm an outdoor enthusiast at heart—whether it's hiking, trail running, snowboarding, or cross-country skiing. I love spending time in nature with my family and friends, from simple forest adventures and campfires to hiking tours and sleeping under the stars.

✨ Meet the Team ✨

👤 Name: Michelle Möri @mischimoeri.bsky.social
🎓 Position: PostDoc
🔍 Research Focus: I'm particularly interested in how digital experiences on social media shape real-life habits and how we can use this knowledge to promote healthier lifestyles.

🌿 Outside Academia, I Enjoy: In my free time, I love watching all kinds of movies, getting lost in a good non-academic book, and spending time baking.

📱 Favorite Digital Media Platform: I'm a big fan of YouTube—especially for its media analysis content, which I find both insightful and entertaining.

❤️ What I Love About Academia: I genuinely enjoy the exchange of ideas at conferences and the opportunities for networking and collaboration. One of my favorite parts of academic work is conducting empirical studies, and contributing to the generation of new, data-driven knowledge.

🛠 Method Focus: While I primarily use quantitative methods, much of my research follows a multi-method and multi-platform approach.

I have conducted studies in which I looked at how young Christians use digital media in theirdaily lives, explored the mediatization of religious functions, investigated religious influencers on social media,a and studied how spiritual connectedness is experienced in the Swiss-German population.

✨ Meet the Team ✨
We're excited to introduce the brilliant minds behind our work!

👤 Name: Julia Müller
🎓 Position: PhD student
🔍 Research Focus: My key research interest focus on Digital Religion and Digital Spirituality. I was part of the University Research focus Digital Religion.