Nikki Pilkington

When you ask the GEO guy where the AI gets all those URLs from

Looking forward to wearing this at my talk on Wednesday... sellshirts.com/product/5742

Why You Can't Just SEO One Page Of Your Website Stop wasting time on single-page SEO. Learn why optimising your whole website matters and what you should be doing instead.

SEO is not about hacks. It is about doing the fundamentals properly and consistently.

SEO Mentoring For Copywriters - Are You Ready To Ascend? AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.

Copywriters: AI is eating your lunch.

Your clients think ChatGPT can replace you.

You’re competing on price with people charging £50 for copy.

The Ascend Programme is here to change all of that.

Next intake July 2026:

SEO Guaranteed Google Front Page - Really? Nikki Pilkington Been offered guaranteed Google front page, or a SEO #11 listing guaranteed? Read on to find out how these guarantees work and why they're often just a scam.

Guaranteed first page rankings are not guarantees.

SEO Busywork - Same As It Ever Was Hey hey!

Human beings are absolutely brilliant at creating the feeling of productive work without doing the actual thing. It's not laziness - it's industrious avoidance.

Just heard @brightonseo.com are asking people to tone down the swearing in their talks - the ideal time to have heard this would have been BEFORE I pitched my "SEOs - we fuck it up for ourselves" talk...

Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics! - SEO F**king What - Get Found on Google, make money from your website I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy ...

Your competitors are not SEO geniuses. They are just doing the basics properly.

If they keep pushing AI in schools I worry we’ll be the last generation to even be able to identify what is AI writing and what’s not, let alone prefer writing from humans

I cannot imagine anything sadder than going to write a post on LinkedIn and then clicking the “rewrite with AI” button. If you aren’t confident you can meet the baseline tone of LinkedIn? I dont know, man.

Difficult to emphasize just how much a generation of kids has been taught that being dishonest, superficial, and narcissistic is the pathway to attention and therefore success

I'm so good to you...

ChatGPT Ads Prove AI Search Isn't Killing Google - It's Copying It Remember when ChatGPT was going to kill Google? When we'd all abandon search engines because AI would just give us the answers without all those annoying ads

ChatGPT ads prove AI search is copying Google not killing it.

SEO updates you ✨NEED✨ to know [9 March]: 🛒 ​Google publishes a new help page for Universal Commerce Protocol​. This documentation clarifies some implementation requirements for UCP and cements UCP… ... SEO updates you ✨NEED✨ to know [9 March]: 🛒 ​Google publishes a new help page for Universal Commerce Protocol​. This documentation clarifies some implementation requirements for UCP and cements UCP a...

SEO updates you ✨NEED✨ to know [9 March]: www.linkedin.com/posts/markse...

Should You Redirect 404s To Your Homepage? Google Says NO! I was checking some external links on my website the other day when I clicked on a link pointing to an ex-client's blog post about copywriting. Instead of

nikki-pilkington.com/should-you-r...

I think it was this one

Metricool links don't seem to do well on here

If your entire website redirects to the homepage…

Google hates you.
Users hate you.
Your bounce rate hates you.

Each URL deserves a proper home.

That’s called URL mapping. And yes, it matters:

Could Google Replace A Website Homepage With An AI Version? A Google patent surfaced this week and LinkedIn has, predictably, gone completely berserk.

Google patent suggests it could replace your website with an AI version – should you worry?

Want good SEO? Stop Blogging Like it's a Diary FFS! - SEO F**king What - Get Found on Google, make money from your website Most businesses aren’t bad at blogging because they’re lazy.They’re bad at blogging because no one ever told them what blogs are actually for.Hi, ...

If your blog reads like a diary it is not helping your SEO.

It's international women's day today.

International mens day is in November.

Dear Men, November 19th, You're welcome.

Do More Pages Equal Better SEO? SEO Myths Debunked The "more pages = better SEO" myth. Learn why quality trumps quantity, and how creating too many thin pages often damages your rankings instead of helping them.

More pages does not mean better SEO. Better pages mean better SEO.

AI SEO "hacks" That Will Fuck Up Your Traditional SEO The "AI revolution" (bleurgh, I just did a little bit of sick in my mouth, sorry!) has brought out the absolute worst in SEO grifters. Every day, some

AI SEO hacks will wreck your traditional SEO if you are not careful.

FFS SEOs - DON'T Add GEO To Your LinkedIn Headline! - SEO F**king What - Get Found on Google, make money from your website Most businesses aren’t confused about SEO because it’s complicated.They’re confused because the industry keeps inventing new acronyms and pretendi...

Stop adding GEO to your LinkedIn headline and calling it strategy.

SEO F**king IS for small businesses - SEO F**king What - Get Found on Google, make money from your website In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your si...

SEO is absolutely for small businesses. Size is not the excuse.

Website Migration Help For UK Websites - Don't Do It Alone I help B2B service businesses move, merge, or migrate their websites without losing rankings, traffic, or enquiries.

Website migrations don’t fail on launch day.
They fail in the weeks after.

When rankings quietly drop.
When leads slow down.
When nobody notices until it hurts.

I stop that happening:

Why Your Website Headings Are Confusing Google (and How To Fix Them) I see it in almost every website audit I do. Headings (also called Headers in some website builders) used for design instead of structure. H3s chosen because

Using headings for design instead of structure confuses Google.

SEO Myths Debunked: Footer Links Don't Count For SEO A rumour has been circulating in digital marketing circles for years that footer links are worthless for SEO. Website owners are being told to ignore these

Footer links absolutely count in SEO, but with important caveats.

My thoughts on your offer? It's shit.

SEO is not dead, FFS! - SEO F**king What - Get Found on Google, make money from your website Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling. I’m Nikki...

SEO is not dead. Stop listening to people who need it to be.