Julius Wesche

7/ The future of science comm here, but it’s unevenly distributed.
Sora shows how AI can amplify impact, but it also highlights the challenges of balancing and regulation.

What do you think? Game-changer or a tool with hidden challenges? Let’s discuss. 🚀

#AI #ScienceCommunication #Sora #Innovation

6/ But here’s the catch…
Sora isn’t available in the EU (yet). Regulatory hurdles are likely the reason, leaving European researchers at a disadvantage. This raises BIG questions about global access to transformative AI tools

5/ Here’s how to get started with Sora (if available in your region):
1️⃣ Start small: Create short explainer videos for your latest paper or outreach project.
2️⃣ Experiment: Use storyboards to break complex ideas into bite-sized visuals.
3️⃣ Get feedback: Share drafts with your target audience to learn.

4/ With Sora:

⭐You can visualize your research faster than ever.
⭐No big budgets? No problem. It’s affordable for individual researchers.
⭐It creates engaging content for policymakers, the public, and peers.

3/ Why should scientists care?
Science communication often involves explaining complex ideas to non-experts.

What is Sora?
Sora lets you generate short video clips (5-20 seconds) from simple text prompts. It comes with powerful tools like:

Storyboards for sequences
Re-mixing & blending videos
Looping and re-cutting scenes

Accessible to ChatGPT Plus/Pro users (but not in the EU).

OpenAI just launched Sora, their new text-to-video tool, and it’s a HUGE deal for science communication. 🎥
Imagine creating professional-quality videos in minutes—no massive budgets, no technical expertise. Here's how it works and why it matters. 🧵

Empowering individual researchers amplifies your institution's reach & builds a culture of trust and innovation in science communication. 🌟

What is your org already doing, or what do you wish could be done? Let’s exchange ideas below! 👇

#ScienceCommunication #ResearchImpact

3️⃣ Safe Exchange Spaces:
Create spaces where researchers can:

Share experiences, like dealing with negativity online.
Learn strategies to handle hate speech or tough comments.
Support each other as a community.

2️⃣ Production Support:
Researchers have amazing ideas but need help executing them. Offer support for:

Scripting, recording, & editing videos/podcasts.
Crafting communication strategies for new projects.

1️⃣ Tailored Training:
Not everyone starts at the same place.

Beginners: Learn to set up profiles on LinkedIn, Bluesky, or TikTok.
Advanced: Master hooks, structuring posts, & strategic engagement.

🚀 The best way for universities & research organizations to boost science communication? Empower researchers to share their expertise directly.

Audiences connect with people, not logos. Here’s how to help researchers shine: 👇

6/ 🌟 Your University’s Brand Potential

With the right strategy, any institution can become a trusted, visible brand.

Time to stop being a hidden gem and start shining! 💎

How is your university building its brand? Share below! ⬇️

5/ 🚦 How to Build a Brand That Sticks:
1️⃣ Know your audience (students? researchers? policymakers?).
2️⃣ Create valuable content that solves their challenges.
3️⃣ Be consistent. Branding takes time—it’s a marathon, not a sprint.

4/ 💡 Examples of University Branding in Action

MIT: Engaging policymakers on Twitter with cutting-edge updates.
University of Queensland: Playful TikToks that attract students.

Your university can do the same!

3/ 📱 Why Is Branding Easier Today?

Gone are the days of relying on journals & media coverage. Now, universities can:
🎥 Make “TV shows” on YouTube
🎙️ Launch podcasts
📲 Reach millions on TikTok, Instagram & LinkedIn

Affordable. Scalable. Accessible

2/ 🔑 What Is a Brand?

It’s what people say about you when you’re not in the room.

For universities, it’s the impression potential students, researchers, or collaborators have before engaging with you.

Branding = trust + value + positive touchpoints over time.

1/ 🚀 What Makes Oxford and Cambridge Global Icons?

One word: branding. They earned their reputation with decades of top-tier research and effective communication.

The good news? Branding isn’t just for elite institutions anymore. 🧵👇

Wie geht es dir auf der anderen Seite der Stadt?

Thanks Ronny :).

It is not incentivized to communicate science in an academic setting. Why it might still help you in the long run 👇👇👇.

What is Bluesky? Everything to know about the X competitor. Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.

You made it to Bluesky but still not really a clue what it is and how it works?

Here your find the most important insights👇 via @techcrunch.com

techcrunch.com/2024/12/03/w...

5/ What’s your experience with LinkedIn visibility? Share your thoughts below! 👇

4/ 💡 What can you do? Leverage your team! Empower individuals in your org to share authentic content. Their personal accounts are your best visibility assets.

3/ 2️⃣ LinkedIn’s business model. Organic reach for organizational accounts is limited—likely by design. If orgs got massive free visibility, why would they pay for ads? 🤔

2/ 1️⃣ People connect with people. Personal accounts feel real, relatable, and authentic. Organizational accounts? Often abstract and harder to engage with. People follow people, not logos.

🚨 Struggling to get visibility for your organizational LinkedIn account? Here’s why: 🧵

1/ LinkedIn gives tons of visibility to personal accounts, but organizational accounts—like projects or departments—often struggle to gain traction. Why? 👇

The moment you realize that the revisions for a paper are due a day later than you thought. Love it, haha 😀.

Hope you have a nice evening. I'll have a nice workout 🚴‍♂️, and then an extra glass of water 💧. It's going to be amazing 😀.

Social media is a numbers game. The more content you put out, the more you will get seen.

#scicomm #wisskomm #Sciencecommunication