@trellisgroup.bsky.social
Trellis Group, formerly GreenBiz Group, empowers professional communities to confront the climate crisis while building a regenerative, just economy.
Clean tech interest is high worldwide, but adoption still lags. Why? Cost and practicality remain the biggest barriers, even for people who want solar, EVs and other solutions.
The gap between demand and deployment is where the real work begins.
🔗 buff.ly/noXrZUq
The nonprofit exec who makes corporate philanthropy credible.
Kate Williams is the longtime CEO of 1% for the Planet, which verifies donations for 5,000 businesses, including Patagonia, Tumi and New Belgium Brewing.
Article by @greentechlady.bsky.social.
GM’s pledge to eliminate vehicle emissions by 2035 was a bold standout in the race to net zero, but hitting it has proved far more complex.
In our newest Chasing Net Zero article, we unpack the market, policy & operational shifts affecting that goal.
Sustainability hiring is evolving fast.
IBM’s CSO shares 5 interview questions she uses to understand whether candidates can move from ideas to execution including how they think about technology, AI, and business value.
A great read if you’re hiring or job hunting.
♻️ Recycling everyday items only works when the system works.
This story breaks down how Starbucks and WM collaborated to make plastic to-go cups easier to recycle across more curbside programs — tackling infrastructure, standards, and scale at once.
I’m looking forward to contributing to the conversation on what’s next in sustainable business at @trellisgroup.bsky.social #GreenBiz. I’ll be joined by +2,500 peers and 300 expert speakers to explore the most pressing issues in topics such as resiliency, supply chains, finance, and more.
02.02.2026 16:38 — 👍 3 🔁 1 💬 1 📌 0
If you want consumers to engage with sustainability, stop leading with climate guilt — and start with health.
New research shows people are far more motivated by personal, near-term health benefits.
That insight has big implications for how brands talk about sustainability: buff.ly/KRww37i
Scope 2 carbon accounting may be heading for a reset. Proposed updates to the Greenhouse Gas Protocol could introduce stricter requirements around hourly and location-based matching.
For CSOs, the moment to engage — and prepare internally — is now.
Why we’re all part of sustainability’s elitism problem ⬇️
The industry's obsession with jargon, metrics and elite interests undermines its core mission.
By Alison Taylor, Stephanie Hart
Story matters — and in sustainability communications, it matters more than data alone.
📌 Whether you’re crafting a report, strategy, or narrative, learn how character, tension, and emotion make your message resonate — and why that skill is now essential for leaders.
Holiday returns feel frictionless for shoppers — but for apparel brands, they trigger a costly second supply chain.
From inspection and cleaning to markdowns, resale or liquidation, the post-holiday return surge quietly erodes value and margins.
Transparency isn’t just about ethics — it’s a business imperative.
New research from GlobeScan reveals that only 36% of consumers saw sustainability messaging from brands in 2025, down sharply from 49% in 2023 — and trust has dropped alongside visibility: buff.ly/kqlKINI
Teaching repair might be one of the most underrated climate solutions. 🧵
Levi’s is working with high schools to help students learn how to mend their clothes — building practical skills and a mindset shift away from throwaway fashion.
Sustainability tools to use in 2026.
Using any of these tools? Or have strong opinions about what works (or doesn’t)?
We’re updating this list throughout 2026 — and practitioner insight helps shape what's next.
Everyone’s talking about 2026 predictions.
We’re focused on what leaders actually need to plan for.
Trellis’ Outlook 2026 series covers AI, sustainability strategy, finance, and execution realities.
Start here → buff.ly/N3oK4An
Next month, this exact question will be debated live on stage at GreenBiz 26, using an Oxford-style format co-hosted with Sophie Lambin of Kite Insights — with the audience deciding which case is more persuasive. Learn more and register for GreenBiz 26: buff.ly/nkz79AE
12.01.2026 14:41 — 👍 0 🔁 0 💬 0 📌 0
Is the Chief Sustainability Officer becoming irrelevant?
Joel Makower’s latest piece doesn’t dodge it — it argues the answer is yes and no, and that debating the role openly may be the only way it survives.
Read it. Then weigh in.
Is the CSO evolving — or fading?
Mapping global optimism and pessimism in 2026 🌎
The U.S. shows a blend of hopeful and cautious attitudes driven largely by political affiliation.
Optimism thrives in Asia, Africa and the Middle East.
Latin America is less hopeful.
Read more: buff.ly/ULsLk7z
📬 Want the full conversation? Subscribe to Trellis Briefing to get Heather Clancy’s coverage delivered first: buff.ly/THdKyt7
07.01.2026 19:07 — 👍 0 🔁 0 💬 0 📌 0Going from CSO to CEO isn’t common — but it’s not an accident either. Diana Birkett Rakow, CEO of Hawaiian Airlines & SVP of Sustainability at Alaska Airlines, reflects on what helped her make the leap from CSO to CEO + why sustainability leaders are uniquely prepared for top leadership roles.
07.01.2026 19:07 — 👍 0 🔁 0 💬 1 📌 0📈 Impact investing isn’t just altruism — it’s economics.
In 2026, we’re seeing a shift from moral imperatives to financial materiality — where measurable impact drives valuations, cost of capital, and investor decision-making.
Explore 10 trends that will shape where capital flows this year ⬇️
📘 25 years of corporate sustainability coverage — and the narrative keeps changing.
From early optimism to accountability and nuance, this article reflects on what we’ve learned and what’s next for sustainability leadership and media.
A former McDonald's CSO is riled up by the idea that corporate sustainability leadership is lacking.
01.01.2026 15:26 — 👍 1 🔁 0 💬 0 📌 0
🎬 As you’re spending time with family & friends this holiday season — maybe watching a favorite movie — there’s a sustainability story playing out behind the scenes.
Amazon, Disney & Netflix are moving from diesel generators toward cleaner solutions that cut emissions + improve conditions on set.
Top 10 Most-Read Trellis Stories of 2025 ⭐
From Patagonia’s climate strategy and landmark biochar deals to corporate net-zero profiles and must-have sustainability certifications, these are the stories that grabbed the sustainability community’s attention in 2025.
Leadership is shifting at the top of sustainability teams — from Apple and Mars to Unilever and beyond 🚀
New CSOs, retirements, and reorganizations tell a bigger story about how companies are embedding sustainability into core strategy.
No laughing matter: Viral videos skewer corporate greenwashing.
The takeaway for industry professionals, especially communicators: "A little less PR spin, a little more action."
📉 GOODBYE, 2025
This year we lost more than policies — we lost people, momentum, and familiar milestones in climate work. But we also saw reminders of lasting impact and resilience. 🌱 Read our reflection on 2025 and how the sustainability community is poised to respond in 2026.
