Sorry to have missed this event - Robin's book is an excellent read (and you don't need to be a footie fan to enjoy - I'm certainly not)!
Lovely to talk about ‘Cutting the Mustard’ and the commercialisation of football with colleagues and friends at the University of Glasgow yesterday @uofgshw.bsky.social @uofgsps.bsky.social. You can get your own copy of the book at www.robinireland.com
Scotland’s #GoodFoodFuture is coming.
On 4 March #WorldObesityDay, we launch our joint manifesto and new public polling on Scotland’s food system—setting out clear actions for the next Scottish Government.
Three must haves. One fairer, healthier Scotland.
"We’ve lost so much of what football is" ⚽
How has the beautiful game become so dominated by commerce? The answers can be found by studying 50 years of Norwich City F.C., says @robinireland.bsky.social (with a little help from Delia Smith).
Read more in @theconversation.com
bit.ly/4c3lW8W
For all football fans as well as those of #NCFC. More in my new book ‘Cutting the Mustard’ theconversation.com/us-cash-spon...
Really pleased to announce a new event on the 'Commercial Determinants of Health, Football, and Power'. Will draw on 'Cutting the Mustard' for my own contribution. In-person or online on 11th March @uofgshw.bsky.social
Thank you and agreed!
Preston away was obviously a disappointment at the end but I saw enough to be hopeful for 2026. ‘Cutting the Mustard’ sold well leading up to Christmas so Happy Christmas to all those #NCFC fans who will be unwrapping their copies on Thursday! And here’s to a good year ahead for us all 🔰#OTBC
Clearly #NCFC need three points today, but, in my bit to spread early Xmas cheer, if you buy 'Cutting the Mustard' on my website robinireland.com you can order an additional copy of the book at half-price. If 2025/26 isn't working out as we hoped, you can look back at better times.
🆕Briefing paper!
As part of our annual conference proceedings, we’re pleased to launch our new briefing: Commercial Determinants of Health for Elected Members and Local Authority Officers.
Access here 👉 foodactive.org.uk/briefing-pap...
@footballcollective.bsky.social Looking forward to travelling to Belfast this afternoon and presenting on #CuttingTheMustard at The Clearer Twist National Stadium. I’m focusing on the commercialisation of football but maybe Windsor Park’s current name says it more eloquently than I can? #NCFC
Haha. Not sure it actually says that 😀. Really interesting deep dive for those that can get past the paywall. But, essentially, the same conclusion as the rest of us. We need the next recruitment of a Head Coach to be spot on 🙏🏻🔰
Fifty years of football, through Norwich City's yellow and green glasses
www.pinkun.com/sport/norwic...
Fab photo which is not in the book but there are lots more great images inside #NCFC www.robinireland.com
The #FoodActive2025 conference is now underway! 165 delegates and a fantastic line up of speakers ready for an exciting morning of reflection and discussion to mark ten years of the Healthy Weight Declaration.
#FoodActive2025
Delighted to have @robinireland.bsky.social and Arif Rajpura set the scene for the conference this morning and reflect on the origins and impact of the declaration in Blackpool.
#FoodActive2025
Thanks Martin. Glad you like it. Anyone interested can buy Cutting the Mustard here: www.robinireland.com
Things aren't getting any better are they #NCFC. The business model of football is failing many fans, not just those currently extremely unhappy at Norwich City. If you missed my blog yesterday on why a lot more than a fake Dafabet shirt should be binned, here it is: robinireland.com/blogs/blog/i...
So, quite a weekend in Norfolk. The football was tough to watch. Hard to see how this is going to work out well for anyone at #NCFC. I spent Sunday in The Forum discussing the wreck that is our football club. It certainly isn't a well-run business: robinireland.com/blogs/blog/i...
Picked up my copy and had a short word with Robin. I think it will be an important read to any of us interested in what truly football represents beyond formations and XG!
Hoping to see a few folk at The Forum today #Norwich #NCFC #NorwichCity #CuttingTheMustard
This week I've heard talk about football as a business, the commercialisation of #NCFC, expensive ticket prices, unfriendly kick-off times, fans treated as customers. It's been going this way for a long time. Read all about it in 'Cutting the Mustard' ⬇️http://robinireland.com
Fascinating to hear Mark Attanasio @bbcradionorfolk.bsky.social last night. Essentially he was talking about the business of football. If you want to understand more about how #NCFC (and many other clubs) are in the position they are in today, can I politely suggest you read ‘Cutting the Mustard’.
Ten years of declarations stemming the flood of unhealthy food across the country!
Looking forward to the conference plus our panel on the commercial determinants of health with Prof @markpetticrew.bsky.social, Maria @frameworks.bsky.social & Dr Oliver Mytton with @robinireland.bsky.social
Food Active 2025 is just two week away! ✨
We have published the conference agenda which is jam-packed with a fantastic line up of speakers and discussions
View the full agenda and book your ticket here 👉 foodactive.org.uk/two-weeks-to...
#FoodActive2025
Quite the weekend to be in Norfolk. I will be at Carrow Rd on Sat with not a clue as to what to expect. I will also be at a Football Collectors Fair on Sun at The Forum. Lovely to see some #NCFC folk there. I will be selling and signing my book plus some programmes, badges, cards associated with it.
On a recent visit to Poland @robinireland.bsky.social
recorded a conversation on the impact of sport on public health, and the challenges that the commercialisation and commodification of sport present.
🎧 youtu.be/qGAYdmNW2cI?...
@uofgsocsci.bsky.social
Lovely to be talking football (and exchanging books) with a Polish colleague from the Adam Mickiewicz University in Poznan #CuttingTheMustard
UK gambling ads with Lewis Hamilton and Chelsea logo banned over influence on children www.bbc.com/news/article.... Tip of the iceberg. Sport thrives on relationships like these. 😩
Looking forward to being at the Football Collectors Fair at The Forum next month. Look forward to seeing some #NCFC fans there. Maybe it will take our minds on what's happening on the pitch.
“Right now is a hard watch. It seems from the outside that the club has gotten a bit lost in the quest to become ´an established Premier League team´. It’s normally ended in tears when Norwich have become too focused on that, and I’m not sure if most fans even want it” www.pinkun.com/sport/interv...
