Why Paid Search Ads Can Work So Well For Niche Industries | PPC Live Paid search ads can be especially effective for niche industries by reducing competition, improving targeting, and increasing conversion efficiency through tailored messaging and strategic keyword use...

My first article on #PPCLive! Why Paid Search Ads Can Work So Well For Niche Industries ppc.live/strategy/why... #ppc

It's currently snowing in Chicago. That is all. #April7

Was in the #ChicagoLoop this weekend before the #BroadwayinChicago Matinee, and we went to 5 fast casual restaurants before we found one that was open for lunch on a Sunday. I'm not opposed to going into the city on the weekends, but this doesn't help...

It’s pretty insane that a private citizen can come in, hijack federal government servers, fire people, and steal their PII.

But this narrative is only true if we let it be. (3/3).

That way they can come in on white horses and bring back order in an authoritarian manner. And when they do, people will just want to be told what to do, and will do it blindly because they crave leadership and direction in a time of perceived crisis and chaos. (2/3)

As the news from Washington just keeps getting more and more disruptive and outrageous, I remind myself that it's in the current administration's interest to create chaos, uncertainty, and panic (1/2).

Fair - but that point has long since passed.

Part of this also just speaks to how volatile and terrible the Texans' QB situation has been...

brightonSEO San Diego 2025 - the world's largest search marketing conference brightonSEO: The world's largest search marketing conference for industry insights is back in San Diego on 23 - 24 September 2025

Excited to apply for a free ticket to #BrightonSEO and #HeroConf in San Diego this fall. Hope to see some of you there! us.brightonseo.com