Jeremy Rivera

It's almost like we're having a midlife identity crisis as marketers. This thinking of who we are and what we offer, AI has the potential to not only change what our workflows and our efficiency looks like, but also gives us more time to actually think on the strategic side and be more creative.

unscriptedseo.com/melissa-popp...

Stop Reverse Engineering Google & Approach ALL Search Equally: Melissa Popp Podcast Episode · The Unscripted SEO Interview Podcast · 08/12/2025 · 1h 1m

🔥 "From 2010 to 2021 SEO was merely reverse engineering Google. That was it. That was our job. We can't ignore other methods or other ways that search occurs.

@melissapopp.com

Listen: podcasts.apple.com/us/podcast/s...

**NOT from content farms lol - I gotta figure out how to say that better.

Any site owners, SEOs, fractional CMOs, or marketing directors looking for a scalable, ethical, whitehat way to get branded or specific anchor links for $100 per link? Raise your hand

I can get you links from non-spammed out, content content farm sites. Instead from legit small business websites.

“Both of them.”

On the other platforms they throttle posts containing links unless you pay, so even if Bsky isn't *amazing* it is still an order of magnitude better than the rest 🤔

📌

AI summaries causing ‘devastating’ drop in online news audiences, study finds Exclusive: Analysis found that sites previously ranked first can lose up to 79% of traffic if results are displayed below a Google AI Overview

AI summaries causing ‘devastating’ drop in online news audiences, study finds.

Analysis found that sites previously ranked first can lose up to 79% of traffic if results are displayed below a Google AI Overview.

www.theguardian.com/technology/2...

✅ Add links TO new pages and posts on your OLDEST content
✅ Throw in a little content update and fetch in GSC to make sure it’s indexed
✅ Consider updating publish date when you do ( also good time to combined, trim, or prune)

Fixed the new Google Search Console logo.

The other half of it is: Was this content meant to “be JUST read?”

Are there no interesting links? Are there no cta elements? No video to press play on? (Oops did you enable click tracking for video elements?)

Or is really “one and done”?

A GA bounce simply means that no second event was triggered.

The trouble is in the details you DON’T know in that scenario.

Did they click an external link and you didn’t have click tracking enabled? Bounce

Did they click on a popup and it didn’t register? Bounce

Did they click a phone #?

A high bouncr rate is simply an indicator of poor analytics setup

If you're using GA definition of bounce rate, I would humbly disagree here.

If 10 people do a search, land on your page, spend 5 minutes reading it and leave, that is a 100% bounce rate (unless you have some specific events setup).

I think not clicking or return to serp/click are worse.

Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital ma...

Just did a podcast with an old school ad/pr guy and he said the same thing of his niche and its lack of metrics BUT “ it either is working… or it isnt!”

the-unscripted-seo-interview-podcast.castos.com/episodes/jus...

What's the one blog post, research paper, or video you've read or seen this week that you think everyone should spend time jumping into to learn from?

Art. Pure art of the highest, educational order. 👏

What exactly are the housing accommodations needed for hearing loss??

a close up of a brown object with the number 42 on it ALT: a close up of a brown object with the number 42 on it

or maybe...

SEOS: Be the change you want to see and pay your subcontactors, assistants, and VAs as SOON as you see the invoice.

There. I cleaned up my screenshots off my desktop.

From Dendō No Sho: A Japanese Romanji Bible Study Book Of Ecclesiastes Scripture by Jeremy Rivera

How much of SEO is "chasing after wind". There's so many hustle bros, programmatic promoters and people posting graphs with numbers erased off to show their "success".

Unscripted SEO Bundle We value your time and your consciousness for simply allowing us an opportunity to serve you on our mission to Awaken Dreamers. Use your code: UNSCRIPTED for some free goodies and plenty of other inc...

He provided my listeners with some awesome resources and downloadables here -> www.inspirationengineer.com/unscripted-s...

Use the Code: Unscripted to get them for free

Cauveé: Engineering Inspiration Through Strategic Personal Branding Summary In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the "Inspiration Engineer®” discuss the concept of personal branding, the importance o...

Got into the weed of digital marketing, personal branding and inspiration with Cauveé

Listen: the-unscripted-seo-interview-podcast.castos.com/episodes/cau...

@cauvee.bsky.social

Shout out to Kieron Bailey, Zaneta Chuniq Inpower, Keith Bresee, and Daniel Hill for their killer work interviewing real business owners and getting into their lives, businesses and inspirations on the Unscripted Small Business Podcast

unscriptedsmallbusiness.com

It's great to interview both the "old hands" and the freshbook with on Unscripted, to keep this 18 year SEO experience turn into an inflexible curmudgeon.

(Source: My upcoming Japanese Romanji study book of Ecclesiates)