Hum

Great talk on using scenario planning to think about AI strategies from Keith Webster @library.cmu.edu , and a thought provoking thought to end on: the present moment used to be an unimagined future. #R2RConf

Say hi to Richard if you spot him at Researcher 2 Reader in London today. Humming to you live from a room where the cornices are more structured than most metadata. #R2Rconf

The #1 Challenge for Publishers in 2026 Hint: It’s not just AI. It’s what AI is doing to everything else.

Discovery is moving off your platform. Traditional metrics aren't capturing usage. Infrastructure is buckling under machine-scale traffic.
All at once

Our analysis from the 2026 Tech Trends Report explains what's breaking & how publishers are adapting: blog.hum.works/posts/challe...

OpenAI and Google reveal competing visions for AI ads | MarTech As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience.

The next phase of digital advertising won’t be fought on the search results page alone. It’s shaping up inside AI chat interfaces and predictive commerce engines.
martech.org/openai-and-g...

Manuscript overload is costing your editors serious time.

Alchemist Review changes that. Instant journal fit scoring, deep manuscript eval, & citation checks give editors the intelligence they need to quickly and confidently triage submissions.
www.hum.works/review

The Zero-Click Economy How are publishers adapting to a world where traffic isn't the goal?

If AI systems extract and redistribute your insights without sending users to your site, how do you capture the value you create?

Bold Call: AI will rewrite publishers’ websites in 2026 This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.

"A user may want a brief summary listing the 5 most important things to know in the morning, but then later in the day they might want deeper info about a breaking news story. The website experience could be flexible enough to reflect what the user wants in that moment"
// @digidaymedia.bsky.social

Scientists Forced AI Language Models To Play Dungeons & Dragons To See How Well They Concentrate The performances were hammy, and the goblins incredibly irritating.

Roll for initiative.
@iflscience.com 🎲🧙🏻‍♂

De Gruyter Brill, Emerald Publishing, IOP Publishing, Silverchair and Springer Nature partner with Kudos to examine zero-click  and AI search risks to the research ecosystem Kudos seeks further sponsors for a fast-track research project to help publishers understand and respond to the threat of zero-click search

The "Crocodile Effect" is eating publisher traffic alive 🐊

Interesting new study from Kudos, @degruyterbrill.bsky.social , @emeraldpublishing.bsky.social, @ioppublishing.bsky.social , @springernature.com & @silverchairnews.bsky.social launching to tackle zero-click search threats.

"If you're just tacking AI onto your systems without data, you're essentially doing some very expensive guessing." 💸

Hum's Director of Marketing breaks down why AI-ready data will be a competitive differentiator in 2026.

5 Years of Tech Trends: www.silverchair.com/news/five-ye...

Where Scholarly Publishers Will Find Revenue in 2026 Can you monetize trust in an AI world? Expert insights from the Publishing Tech Trends report reveal how publishers are driving revenue through AI licensing, content transformation, and authenticated ...

"As the broader internet becomes increasingly polluted with AI-generated slop, your authenticated, peer-reviewed content becomes more valuable, not less."

But the ability to actually monetize it takes strategy and structure: blog.hum.works/posts/where-...

"You can come up with a new model, but the principles are still there and the people are still there."
@silverchairnews.bsky.social' Sam Green explains why scholarly publishing is more adaptable than ever 💪

5 Years of Tech Trends: www.silverchair.com/news/five-ye...

We’re thrilled to continue our collaboration with @ioppublishing.bsky.social, including the expansion of Alchemist Review across the majority of their journal portfolio.

blog.hum.works/posts/iop-pu...

2026 Publishing Tech Trends is here. Download the report and let me know if you agree with what we highlighted - what did we miss?

Many thanks to our brilliant panel of thought leaders, including @journalologist.bsky.social, @clearskiesadam.bsky.social, @mdinat.bsky.social, @nataliejacobs.bsky.social, @ianmulvany.bsky.social, & @heatherstaines.bsky.social - for your expertise & willingness to share your thoughts

REPORT: 2026 Publishing Tech Trends - Silverchair The fifth annual report on publishing technology trends from Silverchair & Hum looks at five trends likely to shape 2026.

It's here!
Hum & @silverchairnews.bsky.social's fifth annual Publishing Tech Trends Report is out, featuring insights from 15+ publishing leaders and industry experts.

Mapping your 2026 technology strategy? This is the industry benchmark you need: www.silverchair.com/news/tech-tr...

NSF pares down grant-review process, reducing influence of outside scientists Memo cites overburdened staff, but some say move also aims to elevate White House priorities

Focusing on removing expert panels towards the end of the process instead of reducing the load at the front end where AI could help? … 🤨

Alchemist Review Launches Journal Fit Feature to Accelerate Triage Member News Release submitted by Hum on 12/03/2025.

Alchemist Review Launches Journal Fit Feature to Accelerate Triage

IOP Publishing Explores Expanded Use of Alchemist Review for Editorial Workflows IOP Publishing is expanding use of Alchemist Review to the majority of its proprietary journal portfolio.

We’re excited to share that @ioppublishing.bsky.social is expanding Alchemist Review across most of its proprietary journal portfolio, continuing a collaboration focused on solving real editorial challenges.

Alchemist Review Launches Journal Fit New AI-powered scoring gives editors instant clarity on manuscript alignment and journal fit, helping editors hone in on promising submissions.

Explore new Journal Fit features: blog.hum.works/posts/alchem...

What if your editors could identify strong-fit manuscripts in seconds?

At @stmassoc.bsky.social Innovation Day this week, we showed how Journal Fit scores manuscripts across novelty, scope, rigor & impact - helping editors spot high potential papers and misaligned submissions instantly. #STMLondon

📣 Journal Fit is here!
Instant manuscript fit scores so editors spend more time on high potential papers & less on ones that are off-scope.

Every submission gets scored across Novelty, Scope Relevance, Rigor & Impact. Demo @ STM London next week!

blog.hum.works/posts/alchem...

Karger Publishers Achieves Strong ROI With AI-Driven Author Marketing Karger’s comprehensive author marketing campaigns in Alchemist Engage directly influenced over 1,100 manuscript submissions across its journal portfolio.

Most publishers guess what resonates with authors.
Karger's team used behavioral data to know—then optimized relentlessly.

The result? 4.5X ROI, 3X higher CTRs, and 1,100+ manuscript submissions directly influenced.

Case study: blog.hum.works/posts/karger...

Karger Publishers Achieves Strong ROI With AI-Driven Author Marketing Karger’s comprehensive author marketing campaigns in Alchemist Engage directly influenced over 1,100 manuscript submissions across its journal portfolio.

@kargerpublishers.bsky.social is proving that author marketing isn't just "nice to have." It's a revenue driver.

The secret? AI-driven campaigns that met researchers at the right moment w the right message.

The options range from "do nothing” to “add options to opt out of just AI Overviews”…

Are You Building Your AI House on Sand? Everyone wants AI insights and automation. Few invest in the foundation that makes it work. See how taxonomy turns expensive guessing into intelligence.

AI built on bad metadata is just expensive chaos.

Taxonomy is either your secret weapon or your Achilles heel in 2026...

Reimagining Scholarly Publishing Workflow: A High-Level Map of What Changes Next - The Scholarly Kitchen Rather than just bolting on AI to existing publication workflows,there is a real opportunity to rethink and redesign them for human–AI collaboration. Some thoughts on what that looks like in practice.

"Peer Review: Human Judgment with AI Speed!"
... And we're always saying that! @scholarlykitchen.bsky.social

Alchemist Review is dropping some exciting new features to help editors make smart decisions, faster in December. Stay tuned!

scholarlykitchen.sspnet.org/2025/11/20/r...

CLUTCH Selects Hum’s Alchemist Engage to Power Audience Intelligence See how CLUTCH Performance is leveraging Hum's Alchemist Engage to turn audience signals into revenue-driving campaigns for their clients.

CLUTCH is now using Alchemist Engage to power smarter audience intelligence for their clients 🚀

blog.hum.works/posts/clutch...

Are You Building Your AI House on Sand? Everyone wants AI insights and automation. Few invest in the foundation that makes it work. See how taxonomy turns expensive guessing into intelligence.

Taxonomy is the foundation that makes everything else possible: Better search, smarter engagement, and the intelligence that fuels your editors and marketers to make confident decisions.

blog.hum.works/posts/are-yo...

Publishing’s Survival Depends on Data, Says Elsevier Chairman At last week’s Sharjah Publishers Conference, Y.S. Chi warned that publishers need to build richer data infrastructures or face extinction. He also advised looking outside the industry for new hires a...

"No publisher will survive five years from today if they don't have data. I don't care how well you edit and publish books. If you don't have data, you will make wrong decisions."