π‘ If youβre willing to market beyond the mainstream, look for insights and guidance in The Ultimate Reddit Playbook: fractionalteams.gumroad.com/l/redditplay...
#B2BMarketing #Reddit #RedditMarketing #MarketingPlaybook #B2BChannels
@fractionalteams.bsky.social
Dedicated to the B2B Tech industry, we help organisations boost marketing performance and transform products. https://www.fractionalteams.com
π‘ If youβre willing to market beyond the mainstream, look for insights and guidance in The Ultimate Reddit Playbook: fractionalteams.gumroad.com/l/redditplay...
#B2BMarketing #Reddit #RedditMarketing #MarketingPlaybook #B2BChannels
These alternative channels reward creativity, experimentation, and a less formulaic approach. They can feel unfamiliar at first, but thatβs exactly where the opportunity lies.
π Learn more about alternative B2B marketing channels:
www.fractionalteams.com/attribution-...
B2B audiences donβt live in just one place.
Beyond the familiar channels like LinkedIn, Google Ads, and email, thereβs a growing set of platforms with real conversations, research, and buying intent.
The teams pulling ahead arenβt making big predictions or bold claims. Theyβre embedding AI into how they operate, and quietly delivering faster execution, better outcomes, and real results.
π
www.fractionalteams.com/not-thinking...
#AI #Strategy #FractionalTeams
Weβre moving past the phase of talking about AI.
The panels, podcasts, and hot takes have largely run their course.
What matters now is using AI in practice.
π§ Watch the full episode on YouTube:
www.youtube.com/watch?v=R7U7...
#Data #Podcast #CRM #AI #Analytics
Businesses are drowning in data, yet still struggle to make confident decisions. π€
In this episode of the Grow to Market podcast, Tim Meredith is joined by Barry Dewey to unpack why data so often fails to drive better outcomes, and what you can do about it.
That's why commercial analytics matter now more than ever.
π
www.fractionalteams.com/commercial-c...
Growing businesses have no shortage of data. Yet confidence in the numbers often lags far behind ambition.
This gap between data and decision-making is becoming a real constraint on growth, and itβs one weβre seeing more frequently as organisations scale.
β
Focus on adding new meaningful data to your core pages/posts when you have genuine updates.
As LLM traffic continues to surge and in some cases outperform organic search, every little tactic counts.
Need help building an AI business strategy? Talk to us: www.fractionalteams.com/contact/
ποΈβπ¨οΈ Content freshness = better AI visibility.
LLMs favour up-to-date, revisited, and well-maintained information so you need to keep your content updated.
β Restrict the urge to implement frequent small updates to pretend your content is evergreen.
If youβre not actively thinking about how your role, your skills, and your value could be automated, bypassed, or made irrelevant, then someone else already is.
People who will overcome today's employment and relevance challenges tend to share a few traits: www.fractionalteams.com/not-thinking...
Obsolescence used to be something that happened TO companies.
That luxury is gone.
Today, obsolescence is becoming more personal.
Building a mini sales engine can help you attract the right people, convert interest into conversations, and reach prospects before you ever get on a call.
See how to build a mini sales engine:
www.fractionalteams.com/how-tech-fou...
Early sales donβt fail because founders lack ambition, they fail because thereβs no consistency behind the effort.
For many tech founders, selling starts as a side task: a few outbound messages, a demo here and there, some content when thereβs time. It works at the start, then stalls.
You can run the same check in Reports β Traffic acquisition if you want a session-level view of AI-driven traffic.
VoilΓ ! You can see and compare how ChatGPT and other AI channels are contributing to your website discovery.
#GATips #GEO #AIsearch #ChatGPT #Analytics
π‘ Tip:
User acquisition focuses on the first channel that brought a new user to your site.
Traffic acquisition looks at the source of every session, including returning users.
Are visitors coming to your website from ChatGPT or other AI tools?
π
1οΈβ£ Log in to Google Analytics
2οΈβ£ Go to Reports β User acquisition
3οΈβ£ Select your time period (optionally compare with a previous one)
4οΈβ£ Apply Filter: User source / medium
5οΈβ£ Search for channels like ChatGPT, Perplexity, Gemini, etc.
This is the same framework we use to help B2B founders and teams turn community conversations into brand awareness and ultimately sales.
π Want a copy?
Comment on this post or DM us, and weβll share the playbook with you directly.
Inside the playbook:
β’ How B2B brands can win trust on Reddit
β’ Where to find high-intent threads and communities
β’ How to engage (and more importantly how NOT to)
β’ How to turn Reddit activism into long-term growth
Thatβs why weβre giving away our complete Reddit B2B Growth Playbook for FREE, for a limited time until the end of January.
06.01.2026 10:19 β π 0 π 0 π¬ 1 π 0Reddit + B2B marketers = a match made in heaven π§‘
High-intent buyers are asking questions, comparing solutions, and sharing unfiltered thoughts on hashtag#Reddit. The challenge for marketers is knowing how to show up the right way.
Weβre looking forward to continuing the journey together in the year ahead. Until then, enjoy a well-earned break and a great start to the new year from all of us at Fractional Teams.
24.12.2025 12:05 β π 0 π 0 π¬ 0 π 0As the year comes to a close, weβd like to wish our partners, customers, and community a warm and happy festive period! β¨
Thank you for the trust, collaboration, and shared ambition throughout the year.
Implementing llms.txt is simple and early adopters will gain a visibility advantage as AI-driven search accelerates.
Want to learn how to use it effectively (and what to include)? Drop a comment or message β weβre happy to help.
β« You gain more control over how your content is interpreted and referenced
β« Itβs becoming a foundational part of GEO (Generative Engine Optimization)
For B2B companies, this matters because:
β« Your prospects increasingly discover solutions through AI assistants, not traditional search
β« Clear signals improve how accurately AI describes your products and expertise
Think of it as the new robots.txt, but for Large Language Models. It tells AI systems what content they can use, how they can use it, and which parts of your site are most important for training, summarisation, or answer generation.
16.12.2025 10:48 β π 0 π 0 π¬ 1 π 0What is llms.txt and why you need it on your website?
As AI search and generative engines become gateways to information, your website needs a way to communicate directly with them. This is what llms.txt is for.
The marketers who adapt now will own the top of the AI-powered funnel.
π€ How do you get there?
π Find answers and best practices below.
*Source: Semrush 2025
#SEO #GEO #ContentMarketing #AIsearch #GenerativeSearch #MarketingStrategy #B2BMarketing #SearchEvolution