Stephen Lepitak's Avatar

Stephen Lepitak

@stephenlepitak.bsky.social

Write for a living and do a bunch of other media related stuff too. European Bureau Chief for Adweek by day/Not Batman by night.

440 Followers  |  61 Following  |  21 Posts  |  Joined: 25.10.2023  |  1.7425

Latest posts by stephenlepitak.bsky.social on Bluesky

🫠🫠🫠

07.04.2025 16:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The Eldorado set still exists… or was that enough of a disaster the first time?

07.04.2025 16:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Naive #advertising thought of the day after attending the Advertising Association’s annual Lead conference where everyone was talking about trust in the ad industry and the need to build it further - surely the only real way to do that is… to be honest? πŸ€·πŸ»β€β™‚οΈ

What am I missing?

06.02.2025 16:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
a boy and a woman are sitting in a room with the words oh yeah sure you got it . ALT: a boy and a woman are sitting in a room with the words oh yeah sure you got it .

The never gonna happen Goonies sequel will be a #Super Bowl ad won’t it?

05.02.2025 21:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Good luck Harry! A cracking servant these last three seasons. Hearts fans probably don’t know just how good a signing this is.

03.02.2025 20:07 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
a close up of a man 's face with blood on it ALT: a close up of a man 's face with blood on it

Spare a thought on #TransferDeadlineDay for the fans of lower league clubs with decent players and no money as they bid goodbye to their heroes. ⚽️

03.02.2025 11:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I wonder which story he was most proud of. Not sure I’ve seen or read anything where he discussed that.

03.02.2025 06:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

TfL is celebrating 25 years since its formation - including a quarter of century of ads as both a brand and media owner. Here’s a look at what it’s up to and some of its best campaigns. @transportforlondon.bsky.social

02.02.2025 10:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Musk isn’t worried about the financial performance of X or Tesla - it’s the influence and control it can give him that is his interest. That’s the same for advertisers - he wants them on the platform as much for their obedience as their money. Terrifying that he is continually successful too.

02.02.2025 10:06 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The end of the world is nigh 🌍

08.11.2023 18:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

John Lewis’ Christmas ad is out tomorrow - not feeling the same level of anticipation for it this year as usual but it is a decent entry! #christmas

08.11.2023 18:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

And what do they stock instead? I don’t believe in a world where people buy mags just for the pictures.

02.11.2023 11:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

But… it really doesn’t!!!! 😍

01.11.2023 19:02 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I was listening to the radio earlier and someone talked about Matthew Perry’s legacy but they didn’t explain what that legacy was.

It was his attitude to helping men like himself overcome addiction. Talk about that too today when you remember him.

29.10.2023 14:13 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Hey @neilhimself.neilgaiman.com

I was just remembering one of the last convos I had with my mum before she passed suddenly. She had just read The Graveyard Book and we were talking about the possibility of a film.

It really wasn’t her usual genre but she loved it.

Thanks for that!

28.10.2023 18:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

πŸ’― it did!!! ⚽️ πŸ†

edition.cnn.com/2023/10/27/s...

27.10.2023 20:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
The Consequences of Elon Musk’s Ownership of X Dozens of studies of posts on X from multiple organizations have shown a similar trend: an increase in harmful content during Mr. Musk’s tenure.

When Elon Musk bought Twitter a year ago, he said that it β€œobviously cannot become a free-for-all hellscape.” A year later, according to study after study, the platform now rebranded as X has become exactly that.

27.10.2023 15:12 β€” πŸ‘ 624    πŸ” 233    πŸ’¬ 15    πŸ“Œ 32
Post image

Robert DeNiro really can do charming when he’s on it. The new Uber ad is a great and oddly rare example of him being warm as an actor.

www.adweek.com/brand-market...

27.10.2023 07:33 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A #doctorwho 60th prediction I’m amazed I haven’t read elsewhere yet.

The 3 new series producers have teamed up to make SOMETHING set to drop on the 23rd of November and it will be insane!!!

I can’t be the only person to think this surely based on Moffat and Davis’ Insta hints in recent weeks. 🀯

26.10.2023 21:14 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Want! Want! Want! Want! Want!

www.doctorwho.tv/news-and-fea...

26.10.2023 21:02 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Countries in the Nordics make great tourism campaigns.

Here, in a state address, Sweden negotiates with Switzerland what each country can keep to stop people from mixing them up with each other. πŸ˜‚

www.adweek.com/creativity/s...

26.10.2023 05:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
β€˜Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session for a break.

Time for a different sort of commercial break....

Big streamers like Hulu, Peacock and Max are pushing 'pause ads,' or on-screen commercials that pop up whenever you halt your chosen show for a snack, a phone call or the bathroom....

variety.com/2023/tv/news...

23.10.2023 17:26 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Post image

Spotted this poster from the Scottish Government today and I can’t help but wonder what type of emissions it’s referring to. πŸ’¨

25.10.2023 21:07 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Doctor Who returns on November 25th! Hope you are ready for blazing action, old enemies, new faces and the return of the Doctor and Donna Noble!

25.10.2023 20:15 β€” πŸ‘ 25    πŸ” 8    πŸ’¬ 1    πŸ“Œ 3

@stephenlepitak is following 20 prominent accounts