The narrative some people will have you believe is that AI will make marketing so efficient that brands will stop spending. BUT… history, economics, and common sense tell a different story.
I think AI will grow marketing budgets. Here’s why:
hellostarling.com/news-views/a...
He didn’t help himself when he told marketers who disagreed with his approach to “go f**k themselves”.
I am not ashamed to say it, I am a heavy user of exclamation marks!
on.ft.com/4o1LsPc Not another work email with exclamation marks!
I have worked in this industry for a long time and if there’s one thing I’ve learnt when it comes to advertising, it’s that simplicity is almost always the most powerful creative tool there is.
Ads need to:
💡 Be clear. Don’t let your message get misunderstood.
👋 Be in the places that matter.
👫 Be human. Talk in a way that people know and would use themselves.
For me, these ads are a good lesson for everyone working in the comms and advertising industries (some might say more so for those working in public sector comms).
The environment for these ads is also great too. They’re in a place that matters, right where decisions are being made. It will make some people think.
I really do believe that the most effective messages are the simplest.
I spotted these beer mats in a pub last night and love how clear, direct and unmissable they are. No jargon or complicated stats, just a big old reminder that even ‘a little’ can carry big consequences.
Well done, Ben! 👏🏻 Exciting times! Good luck in the new role!
💰Would you pay to play?
A prospective client recently told me that agencies wanting to be part of their media buying tender process would need to pay a £5k fee 😮
The best agency-client relationships are built on trust, experience and shared goals, not on who is prepared to pay to be in the room.
This looks great, James! I hope you have the best time there. Good luck with the show! 🍀
Really excited to see this, James! Well done 👏🏻
The #northernlights in Cardiff last night were beautiful 🤩
Christmas baking trial run 🍰
Christmas has arrived 🎄
