Ed2Market

📉 Noticing a dip in your metrics?

In #K12marketing, engagement often slows in late November & December as educators wrap up the semester and take time off. It’s a normal slowdown, not a sign your campaigns are failing. Stay consistent & top of mind for Phase 3 in January.

#EdTech #Marketing

✔️ Targeted campaigns with tighter messaging
✔️ Specific, relevant subject lines and preview text
✔️ Smart audience segmentation
✔️ Clear, compelling CTAs that drive clicks

Education audiences open emails, but they don’t always act. The right strategy turns opens into results.

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#Marketing

Strong strategy = stronger results.

Average education industry CTR: 2.56%
Our client’s CTR: 12.56% — nearly 5x higher!

Here’s how we helped them get there ⬇️
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#EdTech #MarketingStrategy

5️⃣ Test, learn, optimize, repeat.
Use benchmarks to guide A/B testing. Try subject line variants, different ad formats, or CTA placements. A small tweak can yield major performance improvements.

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#MarketingAgency

4️⃣ Map campaigns to the school year and state.
Q1 and Q3 often see slower engagement, while summer and fall are prime decision-making periods. Tailor your messaging and media spend accordingly.

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#Education

3️⃣ Reallocate budgets based on performance, not trends.
Everyone’s on Instagram, but that doesn’t mean you should be. If LinkedIn delivers better leads for less, double down and let benchmarks guide smarter spend.

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#EduSky

2️⃣ Segment and personalize.
You can’t send the same message to a superintendent and a counselor. Micro-segmentation boosts engagement, lowers CPLs, and proves you understand each decision-maker’s needs.

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#K12Marketing

1️⃣ Benchmark every channel monthly.
Compare your own CTRs, CPLs, open rates, and engagement to industry benchmarks to spot weak areas and shift budget toward what’s working.

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#MarketingStrategy

💡 Looking to strengthen your K–12 #marketing strategy?

Over the years, we’ve tried and tested countless methods in the education space to see what really works.

Here are our top 5 tips ⬇️

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#EdChat #EdTech

2025 K-12 Marketing Benchmarks Are In: How Does Your Strategy Stack Up? Uncover 2025 K-12 marketing benchmarks to improve email, social, and paid campaigns—and see how your strategy compares.

If you market to K-12 schools and districts, you already know: this sector is different. Between long buying cycles, tight budgets, & shifting federal funding, success takes strategy & data.

💡 Read more: www.ed2market.com/blog/2025-k-...

#EdTech #EduSky #K12 #Marketing

Is your website ready for K-12 decision makers?

⭐️Consider these questions:
What’s on your landing page?
Is there valuable content?
Can visitors easily take action?

Reach out to turn your website into a lead-generating tool!

#EduSky #EdTech #EdLeaders

Found this helpful? Follow for more K-12 marketing tips!

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#EdLeaders #EdTech #EduSky #Marketing

Ways to collaborate:
✅ Co-host webinars or events that engage both your audiences
✅ Swap or bundle resources to offer more value together
✅ Collaborate on content such as blog posts, guides, or newsletters
✅ Look for joint grant-writing or RFP opportunities to increase purchasing feasibility

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Who to partner with:
✅ Non-competitive companies or influencers serving a similar audience
✅ Professional associations that educators already trust
✅ Influential consultants who guide school decision-makers

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Benefits of partnerships:
✅ Expand your reach to new K-12 audiences
✅ Boost credibility by association with trusted partners
✅ Share costs and increase marketing efficiency

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Do you know how you can double, even triple, your reach in the K-12 space?

Leverage partners and like-minded organizations!

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#EdLeaders #EdTech #EduSky #Marketing

From awareness to action, each stage of the customer journey needs a clear strategy.

Do you know what to do at every phase to reach—and convert—schools and districts?

#EduSky #EdTech #EdLeaders

📊 Nearly 75% of teachers in grades 3–8 want more resources to identify & support students with reading difficulties.

That’s a powerful signal & a real opportunity for education companies & organizations working in this space.

If your solution meets this need, let’s get to work.

#Education #EduSky

AI-SEO for K-12 Providers: How Curriculum, PD, and EdTech Companies Can Stay Visible Discover why K-12 curriculum, PD, and edtech providers must embrace AI-SEO to stay visible in AI-driven search and reach schools effectively.

Does your education brand appear in AI searches?

If not, school leaders and decision-makers may never find you.

Make sure your brand shows up where it matters most—on tools like ChatGPT & Gemini. Learn how at www.ed2market.com/blog/ai-seo-...

#EduSky #EdTech

AI-Driven SEO Services for Education | Ed2Market The way schools and districts search online for solutions is changing. It’s no longer just about your Google page ranking. Decision makers are turning to AI tools like ChatGPT, Gemini, and Perplexity…

School leaders are turning to AI tools like ChatGPT & Gemini to make decisions. If your brand isn’t showing up in AI searches, you’re invisible. Our new AI-Driven SEO service helps education companies stay visible on search & AI platforms.

⭐️ Learn more:

If you’re marketing your education product or service, knowing why teachers turn to social media can make your content more effective:

1️⃣ Get inspired with new teaching ideas
2️⃣ Find resources for the classroom
3️⃣ Connect with other educators

Source: MDR Education

#EdTech #PD #Teachers

Who really makes decisions in K-12 spaces?

Before planning content or launching campaigns, it’s crucial to understand who you’re speaking to. Schools & districts have different decision-makers shaping purchases.

➡️ Swipe to learn more!

#EdTech #PD

At Ed2Market, we believe in transparency and giving clients real-time access to campaign metrics. That’s why we love AgencyAnalytics. The platform offers custom dashboards for #SEO, #PPC, #socialmedia, and more, all automated so reporting runs itself & we can focus on strategy.

#Marketing

Social Media Marketing for Education Companies In this guide from Ed2Market, learn how to use social media marketing for education companies to connect with district leaders, principals, and educators.

If you’re selling to schools, social media can be your strongest connection to decision-makers. Whether you offer #edtech, curriculum, professional development, or classroom services, our new guide shows how to make #socialmedia a growth tool: www.ed2market.com/blog/social-...

#Education

7. Measure & Refine
✅ Track state-level landing page conversions
✅ Monitor engagement at local events
✅ Adjust campaigns as policies & priorities shift

Follow for more K-12 marketing tips and resources!

#EdTech #Education

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5. Build Local Partnerships
✅ Partner with state associations & regional orgs
✅ Sponsor ed conferences
✅ Feature local educator voices in your content

6. Amplify with Multi-Channel Campaigns
✅ Geo-targeted digital ads
✅ State-segmented email campaigns
✅ Social posts tied to state events & news
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4. Leverage Data & Insights
✅ Use tools like MCH, Burbio, EdWeek Market Brief
✅ Track enrollment, funding, & policy shifts
✅ Focus resources on high-potential districts

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3. Customize Your Messaging & Content
✅ Tailor content to state-specific challenges
✅ Use local case studies & testimonials
✅ Create state-focused landing pages, blogs, or videos

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1. Define Your Audience
✅ Identify who makes purchasing decisions
✅ Understand when budgets are set and buying cycles happen

2. Map Local Standards & Processes
✅ Research state standards (TEKS, NGSS, etc.)
✅ Learn vendor requirements, adoption lists, and RFP processes

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One-size-fits-all campaigns don’t work in K-12. Each state has its own rules, standards, and decision-makers that influence buying decisions.

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