Warwick mocked for ‘tone-deaf’ Vogue spread and rebrand campaign
Glossy magazine advertorial featuring university’s marketing chief draws ridicule from academics and prompts questions over branding costs and priorities
The University of Warwick has come under fire after a senior executive appeared in a Vogue Singapore advertorial promoting the institution’s new branding strategy, with academics calling it “tone-deaf” and a “self-inflicted embarrassment”, reports @tashmosheim.bsky.social
#AcademicSky #branding
23.07.2025 15:50 — 👍 17 🔁 8 💬 0 📌 4
An article that says "My approach to leadership is rooted in clarity, trust and purpose. At Warwick we've moved from siloed ways of working to a space where ideas flow, people are empowered and there's a shared sense of pride in what we're building. I place a strong emphasis on psychological safety, creativity and accountability as I believe that when people feel supported, they deliver their best. I champion a culture where feedback is valued, diverse perspectives are celebrated, and people are encouraged to lead from wherever they sit. Leadership, to me, is not about control, it's about creating the conditions for excellence and belonging.
The funniest thing is that the profile Warwick seems to have paid for in Vogue of an SMT member is just AI word slop that says nothing. Zero. My dogs could produce more meaningful prose.
During a university funding crisis.
22.07.2025 22:42 — 👍 37 🔁 6 💬 11 📌 3
Front page of Warwick.ac.uk
Self-inflicted embarrassment for the University of Warwick — first it rebrands hyper-generically, then someone totally unhinged decides the *front page of the uni website* should say ‘Learn more about our Brand’.
22.07.2025 08:59 — 👍 520 🔁 100 💬 78 📌 147
@cypheractive.bsky.social @ssag.bsky.social
13.07.2025 16:08 — 👍 0 🔁 0 💬 0 📌 0
American Gothic Studies
Very nice to make into the very first issue of a new journal, and American Gothic Studies looks like it'll be a great new venue for the field. Lucky to be amongst some terrific essays. My bit is a trip down the Funhole with Kathe Koja.... www.psupress.org/Journals/jnl...
13.07.2025 16:07 — 👍 3 🔁 1 💬 1 📌 0
Thanks Dawn. Finally got round to writing about two of my favourites - and yes, Leatherface as quintessential neoliberal entrepreneur!
20.02.2025 15:15 — 👍 0 🔁 0 💬 0 📌 0
Had a fab time at @iaswarwick.bsky.social The Fear Network’s inaugural conference, presenting headline ideas on what we can take away from examining 18th c. familial letters. Thanks to @multistorey.bsky.social and the group for organising #skystorians #18c
31.01.2025 21:27 — 👍 7 🔁 2 💬 1 📌 0
Thanks for coming Rachel, and for your great paper. The first of many appearances at Fear Network events I hope!
01.02.2025 17:27 — 👍 0 🔁 0 💬 0 📌 0
Colleagues from Linnaeus University in Sweden kicking off with a great panel on world gothic. #fearstudies
31.01.2025 10:26 — 👍 3 🔁 0 💬 0 📌 0
Fear Studies in an Age of Fear
The fearful day has arrived: looking forward to the conversations and exchanges today at 'Fear Studies in an Age of Fear' as we welcome colleagues across the UK, Europe, and online to Warwick. #fear #fearstudies warwick.ac.uk/fac/cross_fa...
31.01.2025 07:27 — 👍 7 🔁 1 💬 0 📌 0
not Lynch's movie, I know, but god, what a sendoff
16.01.2025 18:34 — 👍 12671 🔁 3142 💬 150 📌 228
A brilliant and welcome project -- a rare bit of positive news in the arts world
10.01.2025 20:20 — 👍 2 🔁 0 💬 0 📌 0
CLOSES TOMORROW: a final call to register for FEAR STUDIES IN AN AGE OF FEAR at Warwick University, 31 January 2025. For a fearless start to a frightening new year. warwick.ac.uk/fac/cross_fa...
22.12.2024 11:52 — 👍 1 🔁 0 💬 0 📌 0
Fear Studies in an Age of Fear
Thanks! Correct link here warwick.ac.uk/fac/cross_fa...
15.12.2024 17:53 — 👍 1 🔁 0 💬 0 📌 0
Fear Studies in an Age of Fear
Sorry, correct link here warwick.ac.uk/fac/cross_fa...
15.12.2024 17:53 — 👍 0 🔁 0 💬 0 📌 0
Exciting things happening on the 'Women in World-Literature' conference "hub" front!
What is the "hub" model? Well, we noticed last time that participants valued the interactive elements, so now we want to take networking opportunities to as many people as possible!
10.12.2024 12:51 — 👍 4 🔁 2 💬 1 📌 0
Just two weeks until registration closes for FEAR STUDIES IN AN AGE OF FEAR. Join us in January for a programme that includes literary critics, criminologists, historians, psychologists, lawyers, sociologists, philosophers, and more. warwick.ac.uk/fac/cross_fac/…
10.12.2024 11:53 — 👍 4 🔁 1 💬 2 📌 1
Join us at Warwick or online for what looks to be a fabulous conference on 31st Jan. Registration closes on 23rd Dec so if you are interested in anxiety/fear please sign up! #skystorians
02.12.2024 14:23 — 👍 5 🔁 5 💬 1 📌 0
Forgot to add that registration closes *23rd December*. Spaces are limited!
02.12.2024 13:41 — 👍 3 🔁 0 💬 0 📌 0
With Haigh's departure from the cabinet, for the first time in our political history, the cabinet is 100% state educated. Quite the moment.
29.11.2024 16:36 — 👍 2013 🔁 375 💬 71 📌 39
Fear Studies in an Age of Fear
Very pleased to be sharing the programme for 'Fear Studies in an Age of Fear', a one-day interdisciplinary conference being held at Uni. of Warwick on 31 January 2025. Join us! warwick.ac.uk/fac/cross_fa....
28.11.2024 15:50 — 👍 10 🔁 2 💬 1 📌 3
Fear Studies in an Age of Fear
Very pleased to be sharing the programme for 'Fear Studies in an Age of Fear', a one-day interdisciplinary conference being held at Uni. of Warwick on 31 January 2025. Join us! warwick.ac.uk/fac/cross_fa....
28.11.2024 15:50 — 👍 10 🔁 2 💬 1 📌 3
The decades before horror became respectable
Mutant cockroaches. Vampires terrorizing Washington. Bigfoot. Hallucinogenic drugs made from the blood of schizophrenics. A slug-eating inbred family
Baptising this new place with a shameless plug: a bit from a couple of weeks ago that I wrote for @thetls.bsky.social on the dubious delights of 70s/80s paperback horror. For my fellow weirdos. www.the-tls.co.uk/literature/f...
16.11.2024 21:26 — 👍 3 🔁 0 💬 0 📌 0
The best (and funniest) news since...well, the 5th November.
14.11.2024 20:39 — 👍 0 🔁 0 💬 0 📌 0
Wait a minute, wait a minute, you ain't heard nothin' yet!
13.11.2024 19:37 — 👍 2 🔁 0 💬 0 📌 0
Time Machines. Temporality. Ecology. Robots. Education. Associate Professor of 19th century British Literature.
I am professor of English at Central Michigan University, president of the Society for the Study of the American Gothic, and editor of American Gothic Studies. I am also the host of DJ cypher's Dark Nation Radio and the Psychobilly Family Power Hour.
Curious about affect in the contemporary US? Visit: https://www.upress.virginia.edu/title/5889/
A conference series dedicated to 21st century horror media | organiser: @craigimann.bsky.social | news on our 2024 conference coming soon | #fear2000 🤖
Senior Lecturer English and American Lit @ Winchester Uni: Lit & Film, utopia/dystopia, apocalypse, terror. Co-host Utopian and Dystopian Fictions podcast. D&D. Dog pics. Views own. He/Him
American Studies professor at Cal State Fullerton. Pop culture, true crime, monsters, music, creative work. Writing a cultural history of the doppelgänger. Also a runner who blogs about fatherhood. https://www.everydayfictions.com/bio
Producer, editor, journalist. Host & creator of The Evolution of Horror podcast.
✉️ mike@evolutionofhorror.com
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Lecturer in English: C19 US & Australian Lit, racial transformation, white supremacy.
Melbourne. she/her
‘Liminal Whiteness in Early US Fiction’ out in pbk now!
https://edinburghuniversitypress.com/book-liminal-whiteness-in-early-us-fiction.html
C19: The Society of Nineteenth-Century Americanists
C19 2026: Cincinnati, OH -- March 12-14
Theme: UNDERGROUND
c19society.org
‘Cartographies of Empire
The Road Novel and American Hegemony’ w/
@stanfordpress, 2025: https://www.sup.org/books/cartographies-empire?tab=1
Museums, galleries, theatre, film, architecture, surfing. Pembrokeshire & Cardiff. Museum curator turned pub owner
https://www.welshnationaltheatre.com
academic/freelance writer, on Gothic, Science Fiction. Next up: Graveyards: A History of Living with the Dead (October 2025).
Writer, Arts Council manager, musician. Concrete Fields (Salt 2023) Out Of The Dark (Confingo 2021) graphic novel Rivers (Top Shelf 2021) www.davidgaffney.org
⏳ Futures Theorist
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🎓 Studying Humanoid Robots at University of Warwick
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UCD English. Marxist lit crit, postcolonial & world lit, env hums, world-ecology, sf/f, gothic, weird. Singer, gamer, addicted to open world RPGs, feminist, CC and still masking, immunosuppressed w/RA, cat-guardian. Saoirse Palestine!
Global + postcolonial + comp lit, theory; occasional translator. Assoc. prof. Not on xitter. Views/prons: his. Books: Resisting Dialogue: Modern Fiction and the Future of Dissent/Postpolitics and the Aesthetic Imagination (ed.) both @uminnpress.bsky.social
Writer. Latest: Shadow Lines (Salt). Also runs @nightjarpress.bsky.social nightjarpress.weebly.com