Your Go-To Marketing Nerds 🤓

Still trying to piece out how to make it on LinkedIn? We have more LinkedIn best practices coming down the pipeline. Make sure you’re following us so you don’t miss our next post.

#UpsweptCreative
#MarketingAgency

- Forget hashtags.

LinkedIn's new algorithm doesn't pay attention to hashtags. Instead of using hashtags, include some search-friendly keywords in your copy to tell the algorithm what your content is about.

- Prioritize consistency over posting at a certain time of day.

Consistency is more important than posting at the right time of day. The algorithm likes to know it can rely on you for a consistent flow of content.

- Focus on "saves."

If someone saves your content to read later, the LinkedIn algorithm takes notice. It recognizes that content worth saving is content that folks will come back to time and again to review.

Let the algorithm know that you’re an expert by removing any past experiences from your profile that aren’t 100% relevant, and plug in keywords to your "about" section. The algorithm pulls data from your headline, about section, and experience.

- Clean up your personal profile.

LinkedIn's algorithm now looks at your profile to check if your upcoming content is backed up by professional experience.

The LinkedIn algorithm has changed yet again...

What shifts should you consider making to catch the attention of today's LinkedIn algorithm?

#LinkedInMarketing
#AlgorithmTips

It was a good time all around!

Ready to nudge your ethics and your tech use into closer alignment? Go listen to the episode linked below.

Sarah and Em investigate that sweet spot between “you have no choice but to succumb to your billionaire overlords” and “smash your phone with a sledgehammer and run into the woods” to guide you toward tools you can feel better about using.

Completely divesting from every problematic platform isn't always a realistic solution for small business owners. But, that's no reason to give up!

#MarketingAgency

Tools that make up digital marketing workflows are not always super user-friendly. It's so hard to thread the needle of disengaging from problematic platforms and still being able to do our jobs.

Sarah recently joined @emilyeino.bsky.social of Hybrid Pub Scout for a conversation on their podcast about ethical business operations.

#EthicalBusiness
#PodcastInterview

Overall, Representative Ilhan Omar has accomplished a lot of “firsts” as a Black Muslim woman in congress. Share this post to let other folks know about the women shaping Black history today.

#BlackHistoryMonth2026

She also warned Israel against electing Netanyahu, and in 2019, republicans threatened to take action against her for supporting the BDS movement that aims to cut ties with Israel.

Unsurprisingly, Omar has been a staunch supporter of immigration rights since the Obama era and, more recently, has called for the abolition of 🧊. 

#AbolishIce

Additionally, she and Rashida Tlaib are the first two Muslim women to serve in the U.S. congress.

Shortly after Omar was elected to office, the U.S. House ban on head coverings was updated, and Omar became the first woman to wear a hijab on the House floor.

In 2011, Omar graduated from North Dakota State University with a Bachelor's degree in political science and international studies. Aside, from later becoming a Congresswoman, Omar is also the first woman of color to represent Minnesota.

Omar's grandfather was a passionate advocate of democracy. When she was fourteen, he asked Omar to accompany him to U.S. caucus meetings and serve as his interpreter.

Representative Ilhan Omar was born in southern Somalia in 1982. When the Somali Civil War broke out, Omar and her family moved to a refugee camp in Kenya, where they lived for the next four years. In 1995 the family fled to the U.S and sought asylum status.

This Black History month, we want to highlight someone who knows what it's like to be an immigrant in the U.S. and who has personally called for the abolition of 🧊. Meet Ilhan Omar, who in 2018, became the first Somali American to be elected to the United States Congress.

#IlhanOmar
#CongressWoman

If you’re sick of having your content throttled by picky social media algorithms, LinkedIn Newsletters are worth trying out.

More here: https://www.theradicalmarketer.com/what-you-should-know-about-linkedin-newsletters/

Social Media Management - Upswept Creative Our social media management brings the strategy, consistency, and compelling content to your business, while taking the grunt work off of your plate.

If you’re struggling to maintain a consistent flow of conscious content ideas, we’re here to help. Head over to our website to learn about the Full Meal Deal – our done-for-you social media management plan.

💬 Share a moving quote about lived experience: sometimes, we just need to make an experience feel relatable to spur our audience into action.

#LivedExperience

🌟 Give a bold statement that advocates for change within your industry or community: a lot of us started our businesses after working corporate jobs, and experiencing firsthand exactly how much the cultures of patriarchy, racism, ableism hurt all of us. Say it out loud, and spark that conversation.

💡Share book or media recommendations: share your values with lists of books, articles, even podcasts, that explore societal issues you care about.

👀 Create a list of businesses to check out: promote local businesses you love – especially if they’re Black-, Indigenous-, POC- and/or Queer-owned.

💛 Highlight cultural observances that matter to you: dates like Black History Month, Pride Month, Trans Day of Visibility, Women’s History Month, and AANHPI month give us great opportunities to uplift strategically undervalued populations, and talk about creating a more just world.

How the heck do we counter the toxic hurricane of online spaces, and use social media for GOOD?

To help get you started, Kaïa and I analyzed our bounty of data, and compiled some content prompts with a social justice bent:

#EthicalBusiness
#MarketingAgency

Snoopy typing on a typewriter

If you’re sick of having your content throttled by picky social media algorithms, LinkedIn Newsletters are worth trying out.

Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/

Whether you want to change up your online marketing mix, quit social media, or simply make it less soul-crushing, I want to help. But first: what do YOU want to learn?

More here: https://www.theradicalmarketer.com/break-up-with-social-media/