Steve Klare

Your ad funnel needs to:
👉 Stop the scroll (hook).
👉 Make them curious (value).
👉 Get them to act (CTA).

Nail these 3 steps, and you’ll never worry about ROAS again.

Why does UGC work so well?
• It’s relatable.
• It builds instant trust.
• It converts higher than polished brand ads.

If you’re not leveraging UGC, you’re missing out.

Haha ALWAYS the rule of 3

The best-performing ads share 3 things:

✔ They speak directly to the audience’s pain points.
✔ They highlight real benefits (not fluff).
✔ They use clear, simple language.

Overthinking kills conversions.

During economic downturn, you’ve got two choices:
1️⃣ Cut costs and stay invisible.
2️⃣ Invest in ads while your competitors snooze.

Guess who wins when the economy bounces back?

Your ad has 3 seconds to work.
Here’s how to nail it:
1️⃣ A bold statement.
2️⃣ A relatable problem.
3️⃣ A clear next step.

Hook them, or lose them.

Running ads without a strategy?

That’s just donating money to Meta.

👉 Know your audience.
👉 Test everything.
👉 Scale what works.

Stop winging it. Start winning.

Don’t overthink creative strategy.
1️⃣ Make them care (hook).
2️⃣ Make it clear (message).
3️⃣ Make them act (CTA).

Creativity isn’t about being clever—it’s about being effective.

Think UGC is only for DTC brands? Nah.

B2B buyers are still humans.
• Show client wins.
• Highlight real use cases.
• Let customers do the talking.

Real beats polished every time.

Thanks

Quick reach test 👀

I recently hit 1.100+ followers, but engagement is still pretty low. Makes me wonder — how many people actually *see* my posts?

Do me a favor: drop a 👍, 👎 or 🤟 below. Just testing the algorithm here. 🙏

Appreciate your help cracking this!

More budget won’t save a bad ad.

Here’s what will:
✔ Better targeting.
✔ Scroll-stopping creatives.
✔ Messaging that actually hits home.

Fix the ad. Then scale.

Hook first, sell second.

If you can’t grab attention in 2 seconds, you’ve lost.
👉 Ask a question.
👉 Hit a pain point.
👉 Drop an ‘aha’ moment.

No hook = no clicks.

Google ads rolls out Brand Report for enhanced advertiser insights Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

Google ads rolls out Brand Report for enhanced advertiser insights

This company rates news sites’ credibility. The right wants it stopped. NewsGuard, which prizes its nonpartisan criteria, has become a prime target of the GOP’s battle against disinformation watchdogs.

If no one is there to fact check, no one really knows when, or if, you're lying.
www.washingtonpost.com/technology/2...

Merry Christmas! 🎄 Wishing you a day full of love, laughter, and a little time to dream big for 2025.

If leveling up your paid social strategies is on your list, hit follow—I’ve got you covered. Let’s make next year the best one yet! 🚀

And benefits!

Most ads fail because they:
❌ Look generic.
❌ Talk too much.
❌ Have boring CTAs.

Fix that, and you’re already ahead of 90% of brands.

Nobody cares about your product.

They care about:
1️⃣ Their problems.
2️⃣ How you solve them.
3️⃣ Why you’re better.

Make the story about them.

Haha, yeah, forget the cowboys who promise you millions within a month!😂

I’m pretty sure that, based on experience and best practices, experts have a much better starting point than 30-40% of the market. However, for further improvements, A/B testing is essential.

Creative testing isn’t optional. It’s survival.

✔ 80% of ad performance comes from the creative.
✔ 9 out of 10 ideas flop.

Test more. Fail faster. Scale winners.

Ads die in the first 3 seconds.

Win those, and you win the click.

• Start with a question.
• Drop a bold statement.
• Show the problem (visually).

Boring ads? Dead on arrival.

Your ad creative needs to pass the ‘scroll test.’

👉 Would you stop scrolling for it?

If not, your audience won’t either.

Rework it. Test it. Nail it.

The 51 most disruptive startups of 2024 These startups have fascinating new technologies, business models, founder stories or are pushing an industry forward in exciting ways. © 2024 TechCrunch. All rights reserved. For personal use only.

The 51 most disruptive startups of 2024

LinkedIn faces EU scrutiny over mandatory changes on targeted ads "LinkedIn should rely on consent for all personalised ads not only a part of it," Felix Mikolasch told Euractiv. The post LinkedIn faces EU scrutiny over mandatory changes on targeted ads appeared first on Euractiv.

LinkedIn faces EU scrutiny over mandatory changes on targeted ads

Exactly

Your funnel sucks if it’s all pitch, no value.

Ads should:
1️⃣ Awareness: Grab attention.
2️⃣ Interest: Highlight benefits.
3️⃣ Decision: Show proof + urgency.

Great ads are built for the journey, not the sale.

Your CTA sucks. 😬

Here’s how to fix it:
❌ “Click here.”
✔ “See how it works.”
✔ “Transform your space.”
✔ “Get [specific result].”

CTA = micro-copy that makes mega sales.

Bluesky CEO Jay Graber isn't ruling out advertising | TechCrunch Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn't lock users

The big question hanging over Bluesky: how is it going to make any money?

Bluesky CEO @jay.bsky.team interviewed by @mzeff.bsky.social of @techcrunch.com