Caroline Jarrett's Avatar

Caroline Jarrett

@cjforms.bsky.social

Forms and survey specialist. Always keen to try to answer your questions about making better forms (and if you must, maybe even those about surveys). Effortmark.co.uk

3,040 Followers  |  228 Following  |  2,921 Posts  |  Joined: 04.07.2023  |  1.9294

Latest posts by cjforms.bsky.social on Bluesky

Done!

06.12.2025 12:11 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Last chance to snap up a hefty discount on ALL @rosenfeldmedia.com books and e-books.

If you’ve already got my book, thank you so much and have a look at the long list of other great options.

Ends midnight EST / 5am GMT / 6am CET

05.12.2025 18:37 β€” πŸ‘ 0    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Today’s episode of #FixTheForms is a very exciting one: an example of a definite documented improvement.

In this case, the guidance notes for a complex form were missing their examples. @matteason.me reported the problem and has now discovered that the examples are fixed.

Thanks Matt.

05.12.2025 17:55 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Contrast to experience in Skechers:

Us: do you have wide fitting men’s shoes in size 9 and a half?

Assistant: certainly

20mins later: husband has cheerfully forked out twice as much as he might have spent in Marks and Spencer

(Sorry I didn’t think to ask about narrow fitting).

05.12.2025 14:35 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Gah, equally annoying

05.12.2025 14:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Infuriating experience in Marks and Spencer:

Me: where are the other wide fitting men’s shoes?

Assistant: I’m sorry, we only do wide fitting in formal shoes

Me: so people with wide feet are only allowed to be formal?

Assistant: <smiles weakly>

It’s not the assistant’s fault, of course.

05.12.2025 11:22 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 1

That’s a definite win

04.12.2025 13:45 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

In today’s episode of #FixTheForms, @radiobeartime.com resorts to the Freedom of Information route to getting to grips with his pension

04.12.2025 13:30 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think you’ll find that the correct (albeit less used) spelling is β€œCrapita)

04.12.2025 13:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Sigh

03.12.2025 14:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Purple background with white and teal text that reads: 30% off paperbacks. 50% off ebooks. All Rosenfeld books. Ends Friday, December 5.

Purple background with white and teal text that reads: 30% off paperbacks. 50% off ebooks. All Rosenfeld books. Ends Friday, December 5.

🚨 Our Black Friday sale is still happening! 🚨

Through Friday, you can get 30% off paperbacks and 50% off ebooks at Rosenfeld! New releases, bestsellers, and old favorites...they're all on sale!

Shop the sale: rosenfeldmedia.com/books/

03.12.2025 14:46 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 2

Absolutely delighted that Misha Glenny is the new host of In Our Time. We’ve really enjoyed his β€œhow to invent a country” series.

Question: will the new series be as reliably soporific? β€œFeathered dinosaurs” has sent us to sleep at least 5 times so far.

www.bbc.com/mediacentre/...

03.12.2025 13:27 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

There's still time to snag a hefty discount on all @rosenfeldmedia.com books and e-books - including mine

Especially if you happen to need to run a survey anytime soon.

02.12.2025 14:45 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

In today’s episode of #FixTheForms, @peterkwells.com accurately points out that errors happen in ALL systems, paper-based and digital

Pro tip: Moving a badly-designed form or process from paper to digital does not magically improve its design. You just create a badly-designed digital one

02.12.2025 10:14 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Website Task Flowchart

Today’s episode of #FixTheForms is an especially brilliant one from @xkcd.com that applies to all registration forms and all websites

xkcd.com/3175/

01.12.2025 22:16 β€” πŸ‘ 9    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

Delighted to feature in this month note

01.12.2025 15:43 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Effortmark posters - Effortmark Posters designed by Caroline in partnership with Julia Allum, and free to download from the Effortmark website

Lovely to catch up and glad you liked the stickers

(You have to catch me in person to get a sticker but the matching posters are free to download:

www.effortmark.co.uk/effortmark-p...

Or contact @juliaallum.bsky.social if you’d like your own design made)

01.12.2025 15:43 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Small acts of maintenance Maintenance is work, but it’s also care.

Sunday thoughts on small acts of maintenance.

medium.com/@niacampbell...

30.11.2025 19:26 β€” πŸ‘ 22    πŸ” 8    πŸ’¬ 3    πŸ“Œ 4

Definitely recall thinking β€œI’d love to be clever enough to understand this”

30.11.2025 10:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Actually went to see it in the first production. Thrilling experience.

30.11.2025 09:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Google is very odd about buses in Birmingham. Tried to send me loads of stops instead of a short walk last time I tried it.

29.11.2025 19:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

In today’s episode of #FixTheForms, @helivans.bsky.social encounters a common problem with translation

Pro tip: test everything especially in all the languages you offer

29.11.2025 10:32 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Agreed. I had the amazing experience of visiting Ngorongoro Crater in the early 1980s when there were almost no tourists. My favourite was seeing the flamingoes.

28.11.2025 23:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Surveys That Work By Caroline Jarrett Design better surveys with Surveys That Work. A practical guide to reducing errors and getting accurate results through a seven-step process.

There’s a big sale on for a week @rosenfeldmedia.com, including on my book β€œSurveys That Work”

If you’ve wondered about buying it, here you go

rosenfeldmedia.com/books/survey...

28.11.2025 14:42 β€” πŸ‘ 7    πŸ” 5    πŸ’¬ 0    πŸ“Œ 1
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Teams in wider government: How do you use GOV.UK Frontend and the Design System? Β· alphagov govuk-design-system Β· Discussion #5001 About this work Since June 2025, we’ve made updates to the Design System to support work on the GOV.UK brand, in line with the GOV.UK brand guidelines. As part of GOV.UK Frontend v6.0.0, the colour...

πŸ‘‚ We want to hear from team in wider government about how they use the GOVβ€’UK Design System and GOVβ€’UK FrontEnd.

Any feedback will help us support teams better in the future.

πŸ’¬ Join the discussion here: github.com/alphagov/gov...

28.11.2025 12:33 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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The Playbook Playbookβ€Šβ€”β€Šor How to create your first Playbook I’ve been working with a few government teams to help them create Playbooks capturing how they do things in their team, project, programme…

Reminded today of my post on playbook creation - markdalgarno.medium.com/the-playbook... - hoping an organisation I am working with will find it useful.

27.11.2025 17:19 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

In today’s episode of #FixTheForms, a dilemma that’s familiar to many: read the instructions or rush it?

Pro tip, and National Audit Office advice for many years: design the instructions so that people can start straight away, using instructions as they need them as they rush.

#FixTheForms

27.11.2025 17:20 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Your app could have been a responsive website is the new this meeting could have been an email.

27.11.2025 10:39 β€” πŸ‘ 48    πŸ” 10    πŸ’¬ 2    πŸ“Œ 0

You are right, but I didn’t know that the correct pronunciation isn’t obvious. I have fond memories of Racine and a painting of a view of huts on the lakeshore hanging next to me right now.

26.11.2025 17:09 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Danish delight: Tim Anderson’s cherry marzipan kringle recipe for Thanksgiving These iced Danish pastries stuffed with nuts and jam are a speciality of Tim’s hometown of Racine, Wisconsin

Thrilled that there’s a recipe in the Guardian today for a Kringle - much beloved pastry of Racine, Wisconsin where I lived for several months in 1983 and visited regularly for a couple of years after that

www.theguardian.com/food/2025/no...

26.11.2025 17:04 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

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