Joaquín Peña Fernández

All day having calls around this diagram,

how to connect the product definition, building, test and benefits realization.

Things do not move alone, they need forces that align the humans involved in the game, their incentives, their personal agendas, etc.

monetary expansion, without change of direction - M2 money supply refers to the total amount of money available in an economy, including cash, checking deposits, and easily convertible near money. As of - joapen projects

Consider yourself screwed, monetary expansion, without change of direction

I have done the numbers for US, I challenge you to do it in your home country

joapen.com/blog/2025/06...

Sales people that do not understand that the art of selling in some way implies understand how is the process of buying

The conversation about evolution and the selection of choices for making decisions, use to be the trigger where the people start requiring using OODA Loop.

OODA Loop are usually ignored by the people using Wardley Maps, and it's fine, because there is so much to do before to need to use OODA loops during the conversation.

OODA loop adoption is not simple, and I differentiate these mental stages when using it:

A problem that the customer agrees exists.

A problem that the customer clearly articulates.

A problem that the customer brings up on their own, talking animatedly, clearly agitated, boggled, even infuriated.

Only the last one is easy to sell.

Removing ignorance,

this time, understanding the different components that shape a framework for organizing, building, executing and improving Agents.

Apart of LanChain, what other emerging frameworks are you working in this space?

white collar substitution works like this

Define the decision makers,
- Define well what is requested
- Communicate to them that a decision is required

when you forget this... you are in trouble

14 months later after I did this meme-map,

what changes do you see in comparison to 1 year ago?
#wardleymaps

Maps are a qualitative tool, not a quantitative one.

Distances are very difficult to represent accurately.

The purpose of a map is to provide guidance and facilitate shared understanding, not as a project deliverable.
#wardleymaps

In any industry, value creation takes different forms.

Each solution to a need can add value individually, but if you look at it from an industry perspective, there are formats that destroy net value.

An easy example is music.

- give in advance the guiding principles for the second session.

If you think the situational awareness session was thought, wait for the second one.... it will be a different beast.

In collective intelligence workshops, separate the sessions where you focus on situational awareness and the ones where your focus is making hard choices.

- The attitude of the people will be different.
- Document well the outcomes from the situational awareness session,
👇

está sobrevendido (algo que hacen muy bien los americanos), y está sobrecomprado fuera de EEUU.

Ahora los datos ponen a cada uno en su sitio....

Mapping requires practice, to provide guidance is appreciated by the ones that doesn't have time to figure out the best way to learn

With the launch of this environment, we try to guide with the learning

Pick your preferred choices and be ready because you will have to practice

eso es muy cierto, también es importante reseñar que tiene que existir agencia.

Para mi este es un ejemplo de colaboración en un mercado competitivo: los medios tradicionales tienen la oportunidad de colaborar para competir en el espacio de las redes sociales donde son meros clientes

para mi la desmercantilización de las redes sociales me parece más sencillo que nunca,

por ejemplo, ¿por qué nadie crea un fork de BlueSky en español?

Me parece curioso que los medios tradicionales no lo hayan hecho, o que el mismo gobierno no lo haya considerado

Moving a company from one stage of evolution to other is like crossing the Rubicon

It's passing a point of no return

have a great weekend

数字化企业敏捷建模之组织建模_腾讯新闻 作者 |肖然出品 | CSDN（ID：CSDNnews）我们在之前的文章中介绍了数字化企业敏捷建模DEAM方法（Organization Structure Modeling）的基本思想和框架。针……

@aleixmorgadas.dev , @matthewskelton.com

Team Topologies in Chinese :-)

news.qq.com/rain/a/20220...

Why is it important to be first mover or fast follower?

Because switching costs play an important role in many of the tensions between forces

#wardkeymaps

Components can have meaning, representing growth, decrease, a pipeline.

Capital flows can be represented with different weight in the lines to indicate the concrete things.

#wardleymaps

the dude who did this nailed it.

It applies to all AIs

Situational awareness is basic, we all know that,

but!

there's another perspective in organizations we always should understand well: anthropological situational awareness: how the human tensions of the people leading business units work.

you cannot call it "healthcare", a better term is "Capped healthcare system by Insurance for consumers"

Now with AI

Está apostando al modelo americano...

You cannot reverse-engineering why an user need something, and use that information to forecast user needs. The % of success is low.

If possible try to understand the revealed preferences of the users, performing forward testing, and using that info to make decisions (not easy either, but better)