Chris Degenaars

The official position from AAF Los Angeles Board of Directors & Advisory Council on DEI.

CASE UPDATE | Motion to Dismiss: Dubreu v. Celsius Holdings, Inc. et al., No. 5:25-cv-00180 (C.D. Cal., Jan. 22, 2025)

#Influencer #InfluencerMarketing #ContentCreators #Law #InfluencerLaw #AdvertisingLaw #AdLaw

There's a war on ethics and we need to talk about it more.

My consumer data access report blew my mind.

#Data #Privacy #DataPrivacy #DataBrokers

3 class-action lawsuits filed in 2025 alone against brands and influencers are seeking a total of $1 billion in alleged damages, and influencers are STILL not clearly disclosing partnerships!

Revolve, and 3 of their influencers, are facing a $50-million lawsuit for deceptive influencer marketing practices, failing to disclose their partnerships with the brand.

#ContentCreators #Influencers #InfluencerMarketing #Ethics #InfluencerEthics #Laws #AdLaw #Regulations

Why is the Federal Trade Commission not enforcing sustainability claims the way the FDA enforces nutritional claims?

There would be an uprising if food & beverage companies acted the way advertisers act with sustainability claims.

Why are we not more infuriated about brands lying about their sustainability claims?!

I don't say this lightly, but from what I'm seeing, content creators and influencers are the greatest risk to the integrity of marketing. Marketing Ethics & Integrity Advisors are the future of compliant and trustworthy influencer campaigns.

#ContentCreators #Influencers #Regulations

Lawsuits Allege Trade Desk Secretly Breaks US Privacy Laws The adtech company faces new legal challenges over its use of consumers' personal information.

The Trade Desk was once a company that stood out for all the right reasons it was different than the rest of #AdTech, but now they are part of the problem...

#Ethics #AdEthics #EthicsinTech

www.adweek.com/programmatic...

The Winners of the 2025 ADDYs Los Angeles Have Been Announced | LBBOnline Little Black Book, The awards were sponsored by Breakaway Music Festival, MOCEAN, IW Group, and Media Now Interactive

Great coverage of the recent LA American Advertising Awards in Little Black Book!

#Advertising #Marketing #Creative #Creativity #Awards #MarketingAwards

lbbonline.com/news/the-win...

@mcuban.bsky.social you're a big advocate of consumer trust, any thoughts on this or concerns about how it will impact consumers?

I'd love to know how FTC Chair Andrew N. Ferguson and Melissa Holyoak aim to protect consumers from the unethical practices being deployed in the market today, through the support of their own administration.

Exclusive: Trump fires both Democratic commissioners at FTC, sources say President Donald Trump fired the two Democratic commissioners at the U.S. Federal Trade Commission on Tuesday, two sources familiar with the situation said, in another major test of the independence of regulatory agencies.

The point of the Federal Trade Commission is to be an INDEPENDENT agency that protects the every day consumer. How are consumers supposed to trust an organization that now inherently can't be unbiased in its decision making?

#FTC #Regulation #Ethics #BusinessEthics

www.reuters.com/world/us/tru...

I'm posting about sustainability / climate communications in marketing (anti-greenwashing) if that would be of value!

Referencing to your sustainability goals with anything related to "zero" is questionable, and highly unethical if you have no actual means of achieving it. It may not be illegal, but it's certainly misleading to consumers when they see "sustainability" and "zero" as part of the same project/goal.

Court Dismisses New York Attorney General's Lawsuit Over "Net Zero" Claims (via Passle) About a year ago, the New York Attorney General sued JBS Food Company and JBS USA Food Company Holdings (together, “JBS”) in New York State court for fa...

Legal? Arguably, apparently. Ethical? Not at all.

They literally have a press release on their website STILL with the headline "JBS Makes Global Commitment to Achieve Net-Zero Greenhouse Gas Emissions by 2040"

#sustainability #esg #ethics

Happy:
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...month🖤

FTC Chairman Ferguson Announces that DEI is Over at the FTC Today, Federal Trade Commission Chairman Andrew N.

Deeply disappointed, but also, not surprised.

Self-regulation has never been so important for the advertising industry. Yet, many of the trade associations responsible for educating & enforcing self-regulation are funded by the same companies firing their DEI teams.

www.ftc.gov/news-events/...

If you went to college after multiple years of working full time, what tips would you give yourself looking back?

@mcuban.bsky.social any thoughts about this? I know you're a big advocate for innovation, would love to get your take on the impact of AI environmentally.

Coming out of the first Ad Net Zero AI x Sustainability webinar, I'm very curios how people are considering the environmental impact of AI.

Tell me: has the environmental impact of AI changed how much you use it?

I'm very concerned about what the future of trust and ethics will look like moving forward.

Big shoutout to the people running the Watch Duty app.

I've never had any errors or lags in the app. Even with the surge in users there's been no change in loading times or speed of sharing information.

AND it's a nonprofit?! Funny what happens when you prioritize people and impact over profits.

My take on 2 advertising laws heading into 2025 and my biggest concerns around consumer trust with brands making sustainability claims, and the FTC enforcement of customer reviews.

Heading into 2025, there are two #AdvertisingLaw issues that stand out and are top of mind for me:
1. Environmental claims (greenwashing)
2. The FTC's enforcement of consumer reviews & testimonials

Here's my full take.
#AdLaw #Ethics #AdEthics #MarketingEthics

These styles aren't unique, so it could just become who can afford to register the most copyrights and pay enough lawyers to roll over everyone else.

This is going to be interesting to watch, as it could open the flood gates of content creators suing each other based on themes.

#AdLaw #Advertising

What the “Sad Beige Lawsuit” Can Teach Us About IP in the Influencer Space (via Passle) At its core, the case the internet is referring to as the “sad beige lawsuit” is a feud between two social media influencers, Sydney Nicole Gifford and ...

When I first saw this lawsuit in the headlines, I never imagined it would move forward.

Where this falls apart, for me, is that I don't think it's too difficult to find 5 more content creators with a similar aesthetic as these two.

#Creators #Influencers #CreatorEconomy
bit.ly/49MZNZy

Nothing like starting the week troubleshooting holiday collab posts with the social media team

#sociamedia #socialmediamarketing

It's nothing against the FDA, but this is how we see government regulation working: it's outdated and fails to be comprehensive. It's why we need to revisit self-regulation to ensure it's addressing the immediate needs while collaborating with government bodies for enforcement.
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We can't rely solely on government regulation to ensure advertising remains ethical, we have to take it upon ourselves to develop guidelines and enforcement protocols that keep up with the industry.
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