Victor Rius

Last week was amazing for product consulting and bootstrapping, but the past few months have been full of doubts.

Reminding myself to trust the process and embrace the rollercoaster. Whether you’re at the top or bottom, this too shall pass. Be patient—or enjoy it while it lasts.

It's release day 🕺

(Waiting for final stores approval)

Just got this automated email after unsubscribing from Cursor.

Loved the realistic tone and the fact it’s about learning and improving, not recovering me. They even offer refunds to avoid frustration.

Thinking of adding something like this to improve my feedback loop.

Victor Rius | Product Manager Product Manager with 11 years of experience in the software industry and a strong foundation in software development.

New year, new website.

Time to land new customers 💪

victorrius.com

Wow! Huge congrats! Did you apply?

Last week, I saw an unexpected spike in downloads and, even more surprisingly, in conversion rate—despite not running any Black Friday actions. Did anyone else experience this?

6 years without writing a single line of code, never wrote a script… and here I am, building my own product strategy tools with ChatGPT to track competitors activity and explore new app markets.

What a time to be alive 🤩

Moving to Chiang Mai on the 8th. When will be the next one?

Chart showcasing growth in activation between two versions

Retention will hit a ceiling until you grow Activation. Continuously work on increasing the % of new users who experience your product's core value.

In the last release, I boosted this metric a 45%, likely having a good impact on Retention.

a group of men are running on a track and one of them has the number 85 on his shirt ALT: a group of men are running on a track and one of them has the number 85 on his shirt

Very unpopular opinion 🚨

No matter how good you or your products are if others are better, that's why they're called competitors. Understand this and act accordingly.

Otherwise, you'll be like most athletes in an Olympic final: not good enough to get your piece of the cake.

Your product is not just defined by what it does but also about what it doesn’t.

Don’t be a feature factory

Mistake #927 I've made as a Mobile App Founder ⁉️

I hesitated for so long to ask users to pay, thinking I wasn’t ready. Then someone told me, "No one will pay if you don't give them the chance" When I finally did, I saw how much revenue I’d been missing out on

Add that paywall!

Most users don’t really know what they want or need, so don’t build your roadmap solely based on their requests

Really interesting approach from Elena Verna on how to tackle feature monetization. Full article here: elenaverna.com/p/should-your-…

Any benchmark on how many ratings per new user an app should have? Maybe a 5-7%?

a close up of a man 's face looking over his shoulder Alt: a close up of a man 's face looking over his shoulder

Btw: If you're one of my competitors, don't waste your time trying to figure out who is who. I randomized most of the cells before taking the screenshot

Monthly competitor analysis day keeps churn away 😉

Perk #234 of being a solopreneur

You get to do fun and cool things you’d never experience in a full-time job with a more specific role 🎨

New features coming soon 😬

Loss aversion bias: Users be always more willing to do an action if it is framed as a loss, rather than a gain.

Engagement drives stickiness, and stickiness builds retention.

The more a user engages with your product per session, the more often they’ll return—and the more they return, the greater the chances they’ll stick around long-term.

Engagement is the foundation of retention.

Track both the percentage of active users performing key actions (train, play, post, edit...) and the frequency of these actions to catch early signs of disengagement.

They might keep visiting or paying this month, but it's a matter of time they stop doing it.

Tracking Engagement to Anticipate Churn

Identifying engagement behaviors—like users no longer performing certain actions or doing them less often—can help you anticipate churn. 👇

Hard pill to swallow 💊

Digital products ≠ Passive income.
Digital products = Recurring revenue.