Midnight Communications

In today's competitive job market, employer branding is a crucial part of any B2B PR strategy.

Struggling to hire or retain talent?

Our latest blog explains how digital PR can turbocharge your employer brand: bit.ly/46C6GgH

#DigitalPR

B Corp Sustainability without the Stress: Your questions answered Join us to demystify the process of becoming a B Corp and start your journey towards a more sustainable business.

Looking to start your sustainability journey but feeling overwhelmed? 🌍

Our @floatmidnight.bsky.social will be sharing insights alongside Victoria King from @plusaccounting.bsky.social at this free event @shoreham-port.bsky.social on 3 July 👇

Tickets here: bit.ly/4kimn0y

#BCorp

Perspective: Fake Experts Are A Troubling AI Trend “We’re anticipating journalists requesting video or phone interviews with spokespeople to make sure they are the real deal,” says Flo Powell, co-MD of UK-based B2B agency Midnight.

“We’re anticipating journalists requesting video or phone interviews with spokespeople to make sure they are the real deal.”

Thanks to @provokemedia.com for publishing this piece by our @floatmidnight.bsky.social on why the rise of fake experts is a troubling trend:

bit.ly/4kFGRQJ

#AI #DigitalPR

Thanks for sharing!

How digital PR drives financial performance: 7 ways to prove ROI Discover seven tangible ways digital PR impacts your bottom line – from reputation and SEO to investor confidence and crisis resilience.

More than ever, #PR isn’t a bolt-on. It’s business-critical to support growth, reputation and ROI.

Here are seven tangible ways digital PR drives financial performance – and what can happen when you get it wrong:

bit.ly/4jdHsIp

#DigitalPR

We're hiring! - Midnight We're an award-winning B Corp digital PR agency and we're looking for our next Digital PR Assistant / Trainee.

Looking to kickstart your career in PR?

We're looking for a Digital PR Assistant to join our award-winning team, supporting impactful media campaigns.

🧠 Full training + mentoring
🌱 Clear career progression
💰 £25k+ salary, generous benefits
📍 Brighton (hybrid)

bit.ly/42Z04a5

#PRjobs #Brighton

Legal PR agency insights: why digital PR is essential for law firms Discover how a specialist legal PR agency can help your law firm boost visibility, build trust and attract clients.

The legal industry is more competitive than ever.

Combined with the race for top talent, it’s increasingly important for firms to stand out.

Here’s why digital PR is essential for law firms:
bit.ly/4d71IcZ

#LegalPR #PublicRelations

Why creating fake experts for your company is a (really) bad idea - Midnight Creating fake AI experts might seem clever, but it risks your brand’s trust and credibility. Here’s why real humans still matter.

Using #AI to create fake experts for your brand = a credibility crisis waiting to happen.

AI should support credibility, not manufacture it.

Read our agency's take on this troubling trend:
bit.ly/44wP44Sv

🎉Happy 99th Birthday to the greatest storyteller of the natural world, Sir David Attenborough.
📹We were lucky enough to have Sir David's support of our project from it's infancy, in the making of our Help Our Kelp film, by our partners @bigwavetv
📷Paul Boniface/@Sussex Underwater

How to choose the right insurance PR agency - Midnight Choosing the right insurance PR agency can be challenging. This guide outlines how to select the best PR partner for your business.

How do you find the right PR agency for your #insurance business?

It's crucial to first define your goals - whether it's raising brand awareness, enhancing trust, launching new products or recruiting talent (or all of these) - an experienced B2B PR agency can help.

Read more: bit.ly/3SvTgKN

Thanks @prweekuk.bsky.social for including our Health Shield Friendly Society client win 😊

We're delighted to be supporting one of the UK’s leading employee health benefits providers with a multi-layered PR campaign to raise awareness among intermediary and HR audiences 📣

Wow. We're over the moon to have won Creative Agency of the Year at the Brighton Girl Awards! 🤸‍♀️

Congratulations @mokanjilal.bsky.social @watchthisspce.bsky.social on your wins, and well done to all the finalists and winners ✨

Thank you @pippacitygirl.bsky.social for a great night!

#Brighton

Digital PR in the AI age: the lightning rod for your SEO - Midnight AI search is transforming SEO, making Digital PR essential. Discover how it can boost visibility and rankings.

With the growth of #AI search, the way #SEO works is changing - and digital PR is more crucial than ever.

With algorithms placing expertise and trust at the heart of search rankings, securing high quality coverage is the lightning rod your SEO strategy needs.

Read more: bit.ly/4j0D3st

#DigitalPR

How do you solve the issue of housing supply in #Brighton?

This was the topic of discussion at the latest Construction Voice event – and our Joint MD @floatmidnight.bsky.social was there to capture the debate.

Read her blog via Brighton Chamber here:
bit.ly/42dYfp8

#housing #construction

A massive thank you to everyone who voted for us…

We made the shortlist for Creative Agency of the Year in the Brighton Girl Awards!

Winners are announced next Thursday – wish us luck 🤞

That's fantastic! 👏 All good here thank you, busy as ever!

Thanks Yordan! Hope you're doing well and enjoying your new role 🙂

Midnight lands major insurance PR win  - Midnight B2B PR agency Midnight has expanded its client portfolio with a new addition in the insurance space: workplace health benefits provider Health Shield Friendly Society.

Delighted to expand our portfolio with a new client in the #insurance space: Health Shield Friendly Society!

We're excited to partner with one of the UK’s leading employee health benefits providers, who share our values and ambitions.

Read more: www.midnight.co.uk/newsandviews...

Image of kelp washed up on the shores of Worthing beach.

Help us monitor where kelp has washed up on our Sussex coast and play your part in the recovery of Sussex's kelp forests.

Link in our bio to register.

📸Wendy Fry/Sussex Wildlife Trust

Just over 24 hours left to get your votes in for the Brighton Girl Awards 2025!

There are some fantastic businesses and individuals on the list. We're up for Creative Agency of the Year ✨

Vote here: citygirlnetwork.com/brighton-gir...

The Brighton City Girl awards are here again - and we're so excited to be nominated for Creative Agency of the Year!

Voting closes next Thursday 6 March for all categories 🗳️

If you love what we do, we'd love your support!

Cast your vote here: bit.ly/4kfPMZD

Make It Fair - News Media Association Journalism Matters highlights the vital role trusted news media journalism plays in our democratic society.

It's being described as 'the greatest heist in history'.

Don't want AI companies to help themselves freely to artists' and journalists' work, while enriching a few tech billionaires?

Support the #MakeItFair campaign to protect those in the creative industries:

newsmediauk.org/make-it-fair/

Happy Birthday Yordan! Have a lovely day 😀

Why businesses must lead the ESG charge in 2025 - Midnight With ESG under fire in 2025, businesses must step up where governments fall short. Strong brands built on trust, sustainability, and stakeholder benefit will thrive. Discover why ESG isn't just an eth...

Hello Bluesky!

For our first post, we’re sharing our latest blog on why now is the time for businesses to double down on ESG – and all the benefits that this brings: for companies, for society and our planet 🌍

Read more: www.midnight.co.uk/newsandviews...

#ESG #PR #BCorp