Colin Theriot

Simple Persuasive Copy Tip - Explain the benefit of buying, consequences for not buying, and how there’s no downside if they try it and it doesn’t work. That’s foundational.

Simple Persuasive Copy Tip - Explain the benefit of buying, consequences for not buying, and how there’s no downside if they try it and it doesn’t work. That’s foundational. #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

This leads to revealing a recent innovation or opportunity that can be taken advantage of, which was simply not available before this offer made it so.

And this new possibility opens up a feeling of potential - even for people who have given up before due to previous failures.

Simple Persuasive Copy Tip - Extract an agreement from the prospect early on, that if what you say makes sense for them and feels right - then they will buy.

Simple Persuasive Copy Tip - Extract an agreement from the prospect early on, that if what you say makes sense for them and feels right - then they will buy. #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

The person delivering the promises you’re trying to make should be someone the prospect can relate to, connect to, and see as trustworthy. An offer that comes from no one can appeal to no one.

Simple Persuasive Copy Tip - Paper can’t make a promise. A sales offer is a promise. A guarantee is a promise. If the reader can’t detect which human being is making these promises or that they are worthy or placing faith into, it’s no good.

Simple Persuasive Copy Tip - Paper can’t make a promise. A sales offer is a promise. A guarantee is a promise. If the reader can’t detect which human being is making these promises or that they are worthy or placing faith into, it’s no good. #copywriting

But since this deal is special, it’s also limited, temporary, and requires immediate consideration. Hence the important message that could not wait until tomorrow or the day after.

An offer that is SPECIAL is self-justifying, and has a built-in reason for “bothering” anyone you are telling about it. If it was the normal, usual offer, you wouldn’t have to get in their face and try to snap their attention over to you.

Simple Persuasive Copy Tip - Any direct offer which is meant to interrupt the recipient’s day should be a special and unique deal and convey more value than the same item as-is, off-the-shelf, at the normal price.

Simple Persuasive Copy Tip - Any direct offer which is meant to interrupt the recipient’s day should be a special and unique deal and convey more value than the same item as-is, off-the-shelf, at the normal price. #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

Killing your darlings can be hard, and crafting is the real work of writing - not just writing perfect sentences the first time. But almost always, if a single sentence is an obstacle, the reason is that it’s too complex.

Make the idea into two sentences. Rework it altogether. Go faster.

Simple Persuasive Copy Tip - Sometimes you’ll have a stubborn sentence that won’t unwind the way you want. Just delete it and start over rather than fiddling with it too long. It can get too overworked and need a fresh start.

Simple Persuasive Copy Tip - Sometimes you’ll have a stubborn sentence that won’t unwind the way you want. Just delete it and start over rather than fiddling with it too long. It can get too overworked and need a fresh start. #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

The idea is to create a challenge in them, and a desire to correct the messenger by proving them wrong. Additionally, you can create an “us vs. them” perception by excluding potential customers they wouldn’t care to associate with.

Identity is a very powerful persuader, and there’s more possibility with exclusion than with inclusion - who the offer IS for.

Simple Persuasive Copy Tip - When you tell the reader who the offer is NOT for, make sure to include at least a couple of categories no one likes to think of themselves as. Quitters, for example.

Simple Persuasive Copy Tip - When you tell the reader who the offer is NOT for, make sure to include at least a couple of categories no one likes to think of themselves as. Quitters, for example. #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

Then when you go back to it after finishing the draft, you might find you figured it out a few lines later, or at least you have something rough to edit into shape.

This applies to all kinds of writing obstacles. Don’t get stuck. Write through, write past, write around. Write what you want to say but are struggling with, and you’re halfway there.

Simple Persuasive Copy Tip - A better headline is usually hiding a few paragraphs into your first draft. You won’t find it until you write your way to it.

Simple Persuasive Copy Tip - A better headline is usually hiding a few paragraphs into your first draft. You won’t find it until you write your way to it. #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

So if you want to be known as a copywriter who delivers the work and the results, you get more of that and faster if you write a lot and write quickly.

You get less of that if you are slow and plodding and ever FAIL to deliver the big winner after all that wait.

The bad news is there’s no shortcut to creating good copy - you have to write it. You can almost never create a masterpiece from scratch, out of nothing.

But you can very often tweak a big winner out of an okay first draft with some easy mistakes to fix.

Simple Persuasive Copy Tip - Write more and faster. There’s 0 benefit in a careful/slow copywriter. More copy to test is superior to an over-crafted message because the writer was trying to perfect a winner in one try.

Simple Persuasive Copy Tip - Write more and faster. There’s 0 benefit in a careful/slow copywriter. More copy to test is superior to an over-crafted message because the writer was trying to perfect a winner in one try. #copywriting

Often we can overlook how much the customer simply wants a superior (or even just different) buying experience relative to what they normally get.

And if we can, or already providing that, make sure they know, because it will certainly influence their decision to buy or not.

Simple Persuasive Copy Tip - Consider the purchase, reception, opening, and possession of the thing you’re selling. Beyond just using it and enjoying the benefits. How is the entire experience positive? #copywriting

Simple Persuasive Copy Tip - Consider the purchase, reception, opening, and possession of the thing you’re selling. Beyond just using it and enjoying the benefits. How is the entire experience positive? #copywriting

If you like these tips, you can grab the whole set in ebook form at cultofcopy.com/copytipsbook.

What’s in it?

372 pages. 366 entries. Almost 35,000 words! But you can just read one day at a time, apply the advice, and write better copy!

You can even throw in something immediately enjoyable and deliverable just to cement that feeling of RECEIVING and the pleasing satisfaction that comes with it.

Relief knowing the solution is on the way. Peace of mind knowing they can scratch something off the to-do list. Eager anticipation of arrival like a kid on Christmas Eve. These all feel good.