Practical Ecommerce

Stablecoin logo on a smartphone screen

"New Stablecoin Law May Slash Payment Fees" | U.S.'s new GENIUS Act regulating #stablecoins could lead to billions in annual savings for enterprise retailers that issue their own digital money. www.practicalecommerce.com/new-stableco... #ecommerce

Illustration of the words "Customer Acquisition"

"How to Achieve Negative CAC" | Taylor Holiday, CEO of the #ecommerce agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC." He joins host Eric Bandholz in this week's episode. www.practicalecommerce.com/how-to-achie...

Male and female in a small business retail setting, looking at a computer

"Charts: U.S. Small Business Trends Q3 2025" | Owners are increasingly optimistic, per surveys from the U.S. Chamber of Commerce, National Small Business Association, & U.S. Bank. Analyst Adel Boukarroum takes a look in this week's charts. www.practicalecommerce.com/charts-u-s-s... #ecommerce

Image from OwlTing of a man in a field of crops

"New Ecommerce Tools: August 7, 2025" | This week: AI-powered commerce platforms, embedded financial services, cross-border payments, logistics optimization, marketplace incentives, and simplified transaction processes. www.practicalecommerce.com/new-ecommerc... #ecommerce

Google Ads logo on a smartphone screen next to a keyboard

"Google Ads Unveils RSA Asset Stats" | #GoogleAds now shows click and conversion data for each headline and description line of Responsive Search Ads. In this terrific piece, PPC pro Matt Umbro appreciates the data but urges caution. www.practicalecommerce.com/google-ads-u... #ecommerce

The text "JavaScript" behind a magnifying glass

"AI Crawler Optimization Tips" | In this terrific piece, @smartymarketing.bsky.social provides pointers for AI bot crawlability, explaining that JavaScript and robots.txt directives often prevent or block access. www.practicalecommerce.com/ai-crawler-o... #ecommerce #seo

Photo of salami on a cutting board

"5 Content Marketing Ideas for September 2025" | Sr. Contributor Armando Roggio reminds us that September offers many content opportunities beyond Labor Day, such as our favorite, National Salami Day. www.practicalecommerce.com/5-content-ma... #ecommerce #contentmarketing

Perplexity logo on a smartphone screen

"Next Steps for AI Shopping" | Perplexity, ChatGPT, others are building out shopping tools, hoping to snare ecommerce revenue. Contributor Louis Camassa brings us up to date, with next steps for merchants looking to protect sales. www.practicalecommerce.com/next-steps-f... #ecommerce

Photo from ShipDudes website of a male in a fulfillment warehouse

"The No-Surprise 3PL Pricing Model" | John Melizanis's #3PL, ShipDudes, avoids per-item fees, believing they lead to surprise charges. He joins host Eric Bandholz in this episode, re: in-store retail, automation, and, yes, flat-rate pricing. www.practicalecommerce.com/the-no-surpr... #ecommerce

Male working on a laptop in his home

"5 Ecommerce Platforms for Startups 2025" | There's no better evaluator of SMB startup platforms than Sr. Contributor Armando Roggio, having served the industry for two decades. Here are his top platforms for new online merchants in 2025. www.practicalecommerce.com/5-ecommerce-... #ecommerce

Male and female in a manufacturing setting

"Charts: U.S. Manufacturing Trends Q3 2025" | Analyst Adel Boukarroum looks at the state of U.S. manufacturing in this week's Charts, finding trade uncertainties and rising costs are the leading concerns of industry execs. www.practicalecommerce.com/charts-u-s-m... #ecommerce

Screenshot of Google's virtual try-on feature showing a female with 3 dresses

"New Ecommerce Tools: July 30, 2025" | This week's rundown of new products and services for merchants includes rollouts for cryptocurrencies, agent-based analytics, merchant financing, shopping assistants, reviews, and fraud prevention. www.practicalecommerce.com/new-ecommerc... #ecommerce

The words "The Power of Mentorship" from the cover of "Give First" by Brad Feld

"Q&A: Brad Feld, Author, Mentor, Investor" | The veteran tech entrepreneur, mentor, and early-stage investor, opens up on writing and his latest book, "Give First." Via @yestare-nyc.bsky.social. www.practicalecommerce.com/qa-brad-feld... #ecommerce #GiveFirst

Illustration of the word "ChatGPT" on a laptop keyboard

"Google's Index Now Powers ChatGPT" | Visibility in ChatGPT's responses now starts w/ being indexed by Google. @smartymarketing.bsky.social cites two tests suggesting #ChatGPT relies on the search giant for sources, having switched from Bing. www.practicalecommerce.com/googles-inde... #seo #genai

A male shopping on a laptop with snow in the background

"5 Predictions for 2025 Holiday Shopping" | Since 2013 Sr. Contributor Armando Roggio has predicted holiday #ecommerce sales. He foresees a strong 2025 driven by fast delivery, cross-border buying, small business growth, and AI shopping tools. www.practicalecommerce.com/5-prediction...

Screenshot from the Original Grain home page of two Jack Daniel's inspired watches.

"Facebook ‘Megaphone’ Powers D2C Watch Brand" | Nate Lagos is marketing VP for watch maker Original Grain. He says #Facebook ads are megaphones to amplify, not to acquire customers. He joins host Eric Bandholz in this week's episode. www.practicalecommerce.com/facebook-meg... #ecommerce

The word "Unsubscribe" on an illustration of an email "envelope"

"Botched Unsubscribes Harm Email Delivery" | #Email senders w/ separate marketing & newsletter lists can unwittingly confuse Gmail, Yahoo Mail, & others. Sr. Contributor Armando Roggio explains how to prevent confusion in this helpful tutorial. www.practicalecommerce.com/botched-unsu... #ecommerce

Logos/icons of Google, Gemini, ChatGPT, Claude, and Bing

"SEO for AI, Low Traffic, No Clicks" | We're excited to launch our on-demand, 30-min webcast from @smartymarketing.bsky.social ), our #SEO guru contributor, on realities of organic search in 2025 and how merchants can adapt. go.practicalecommerce.com/seo-for-ai-l... #ecommerce

Image from Pietra of a purse next to a rising graph

"New Ecommerce Tools: July 23, 2025" | This week's installment includes tools for affiliate marketing, AI agents, marketplace platforms, ad networks, WordPress, and recurring payments. www.practicalecommerce.com/new-ecommerc... #ecommerce

Illustration of a line chart with a U.S. flag in a stock exchange setting

"Charts: Outlook of U.S. Institutional Investors 2025" | A new survey from BCG reveals caution from leading investment firms. Most see negative impacts from U.S. tariffs. Analyst Adel Boukarroum reports the findings in this week's #charts. www.practicalecommerce.com/charts-outlo... #ecommerce

Illustration of a Google search concept with the "G" logo

"Sites Have Little Control in Google SERPs" | Over the years, Google has limited how websites can control their appearance in search results. @smartymarketing.bsky.social reminds us what sites *cannot* control in Google search. www.practicalecommerce.com/sites-have-l... #seo

A person holding a smartphone and a credit card

"Prime Day’s Mobile AOV Challenge" | The most important Prime Day takeaway is not total revenue but rather shoppers' preferred device. We explore the implications for merchants of smaller, more frequent transactions. www.practicalecommerce.com/prime-days-m... #ecommerce

Screenshot reading "The point of sale for every sale" from Shopify POS

"Shopify POS Exec on Future of Retail" | Ray Reddy is a 2-time founder, an ex Googler, & now head of Shopify POS. He says retail's future is location-agnostic w/ 1 platform for online & in-store. He shares w/ host Eric Bandholz in this episode. www.practicalecommerce.com/shopify-pos-... #ecommerce

Image from USPS of a female preparing an ecommerce shipment

"USPS Rate Change Analysis July 2025" | The USPS's shipping rates are often the most cost-effective. We look at the latest rate increases (and decreases) with a view of USPS's importance to the #ecommerce industry. www.practicalecommerce.com/usps-rate-ch...

2 delivery men from UniUni's home page

"New #Ecommerce Tools: July 17, 2025" | Every week we publish a rundown of new products/services for merchants. This week: AI shopping assistants, email and SMS marketing, ad management platforms, automated tax solutions, and last-mile delivery. practicalecommerce.com/new-ecommerc...

Partial cover of "Let My People Go Surfing"

"Favorite Books of Ecommerce Pros Q3 2025" | Summer is a time to step away and catch up on reading, thinking, and planning. Contributor @yestare-nyc.bsky.social asked #ecommerce owners to share the #books that have shaped their careers and outlook. www.practicalecommerce.com/favorite-boo...

Laptop keyboard with the letters A I superimposed

"Charts: Global Job Trends from AI" | PwC analyzed 1 billion job postings across six continents to assess the impact of #AI on employment. AI is actually *increasing* wages, jobs, and productivity! Via analyst Adel Boukarroum. www.practicalecommerce.com/charts-globa... #ecommerce

Icons for Copilot, Claude, and Gemini on a smartphone screen

"Keywords Don’t Work for AI SEO." In this terrific piece, @smartymarketing.bsky.social explains why merchants looking for AI visibility should create problem-solving content, adding that attempting to match keywords to prompts is fruitless. www.practicalecommerce.com/keywords-don... #ecommerce #seo

Photo from Beardbrand of a bottle of its beard oil

"How to Survive a Million-Dollar Loss" | The recovery is on for Beardbrand, having suffered disastrous losses in 2023/2024. Podcast host Eric Bandholz transparently shares his biz's incredible story of bleak days, retrenchment, & now, growth. www.practicalecommerce.com/how-to-survi... #ecommerce

Smiling female from Talon.One home page

"New #Ecommerce Tools: July 10, 2025" | This week: rollouts for multilingual messaging, loyalty programs, global D2C and B2B storefronts, AI-powered shopping assistants, ecommerce payments, and shipping. www.practicalecommerce.com/new-ecommerc...