Smarty Marketing

Excellent quote from Madeline Jacobson of Creovai! This comes from a survey conducted by @seosmarty.bsky.social on how #SEO is evolving for AI and how core principles like creating original content worth sharing is just as valuable as ever.

Full survey here: www.annsmarty.com/p/survey-seo...

90% of businesses fear losing SEO visibility as AI reshapes search Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.

SEO isn't dead—it's evolving and it's time to be proactive! 90% of businesses fear losing visibility as AI reshapes search. So what's being done about it?

85.7% are investing in #AI SEO & 61.2% plan to spend more on #SEO, survey by @seosmarty.bsky.social finds.

searchengineland.com/businesses-s...

Content freshness matters! Since #Reddit has become the most popular source for #AI, it is important for brands to become active, helpful members of relevant communities on the platform—or create their own. Ask us how!

Which domains does #ChatGPT cite the most often in the United States?

@ahrefs.bsky.social
conducted an eye-opening analysis of 9.6 million ChatGPT queries to find out! Here are the results: ahrefs.com/blog/most-ci...

Are you an active part of your brand's narrative on Reddit? We can help!

We have been creating branded content that Reddit has enjoyed and shared for over 10 years! With both AI and traditional search relying on Reddit for human-driven answers about brands more than ever, it is vital to provide helpful, unique content that helps build a positive reputation. Ask us how!

Will links still matter for Google AI Mode (and #AI in general)? Absolutely!

Google still relies on links to determine the authority of a brand. AI also sources #Reddit for human, community-driven answers. A brand awareness strategy that unites these is vital. Ask us how!

#SEO

Signage at a conference reading "Google AI"

"SEO for AI Mode, per Google" | A new post from @johnmu.com on optimizing content for AI answers hints at the future. In this must-read piece, @smartymarketing.bsky.social addresses the post & what it foretells for organic traffic. www.practicalecommerce.com/googles-opti... #ecommerce #seo #aimode

Some of the awesome links earned through content we've made for Smarty clients in the past 60 days! 🚀

Original research is key for major publications like USA Today AND relevant local news sites. Both are fantastic for building powerful, evergreen link portfolios.

Ask us how!

#DigitalMarketing

AI overviews have made it easier for searchers to find answers quickly without clicking on links. Fortunately, there are still ways to earn traffic - we just need to focus on action, creativity, and curiosity!

Here is @seosmarty.bsky.social's newsletter for more: lnkd.in/g4bytyzF

Screenshot of 3 coffee makers as recommended by ChatGPT

"Get Your Products on ChatGPT Shopping" | #ChatGPT now recommends products directly in search results. @smartymarketing.bsky.social explains how merchants expose their items to the genAI platform in this terrific piece. www.practicalecommerce.com/get-your-pro... #ecommerce

Here is a fantastic chart from @semrushofficial.bsky.social on how to improve your site's #AI visibility without starting from scratch!

Brand awareness is now important than ever - creative, consistent, and quality content is key!

#DigitalMarketing #SEO

A nugget of wisdom from our co-founder during our Smarty Live chat about the power of #Reddit today. The brand awareness potential of Reddit is not to be underestimated or undervalued - and its power is only growing with Google's expanded partnership and its prevalence in #AI answers!

Illustration of the word "keywords" behind a magnifying glass

"How Keywords Drive Helpful Content" | Keywords no longer guarantee rankings, but they do reveal what's on the minds of prospects. @smartymarketing.bsky.social explains the content benefits of keywords (with examples) in this terrific post. www.practicalecommerce.com/how-keywords... #seo #ecommerce

A well-executed branded FAQ page is a currently little-known game changer for helping smaller brands surface in AI-driven search results. Here are some helpful tips to achieve this!

The full newsletter: www.linkedin.com/pulse/how-cr...

#SEO #DigitalMarketing #AISearch

How do our digital asset campaigns go beyond traditional linkbuilding? Both are important, but our multi-faceted approach delivers links, brand awareness, traffic, and rankings in a fun, original, evergreen package. Ask us how!

#SEO #ContentMarketing #Linkbuilding

GenAI icons on a smartphone screen

"Why Search Rankings Are Driving Less Traffic" | A drop in organic traffic usually stems from lower rankings. No more. @smartymarketing.bsky.social addresses the new world of AI search and discovery in this must-read piece. www.practicalecommerce.com/why-search-r... #seo #ecommerce

We had a fantastic question today from Smarty Live's audience - what can local businesses do to appear in AI answers? Brand statement content is the key.
@buckbee.bsky.social of Knowatoa explains why - and how Microsoft's multi-billion dollar connection to OpenAI plays a role.

#SEO #Branding

AI optimization: How to optimize your content for AI search and agents To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.

Here is an excellent article from @searchengineland.bsky.social packed with actionable tips on how to optimize for AI search.

"34% of AI crawler requests result in 404 or other errors." Don't let this be your site!

searchengineland.com/ai-optimizat...

#SEO #AI #DigitalMarketing

Happy Monday! Here's a short and powerful quote from Andy Crestodina of Orbit Media Studios for today's #MondayMotivation!

This pretty much sums up our ultimate goal here at Smarty - we are dedicated to handcrafting content that rises to the top and deserves to be there!

#SEO #DigitalMarketing

Screenshot from Google's explainer video of a human search-quality rater

"‘Your Money or Your Life,’ Defined by Google" | YMYL topics can cause serious harm if addressed or explained incorrectly. @smartymarketing.bsky.social addresses how Google tries to ensure only trusted YMYL sources have top rankings. www.practicalecommerce.com/your-money-o... #YMYL #SEO #ecommerce

Does Google recognize your brand? Becoming a Google entity means being trusted by Google which is the most important #SEO signals out there. Here are
@seosmarty.bsky.social's actionable tips on how to achieve this: buff.ly/40jdgE5

#Branding #DigitalMarketing

Illustration of a keyboard with "Search Engine Optimization" on the return key

"How Google Detects Duplicate Content" | What can trigger duplicate content, per Google? @smartymarketing.bsky.social explains similar content, conflicting SERP sections, domain queries, and more in this helpful post. www.practicalecommerce.com/how-google-d... #ecommerce #seo

Wishing everyone a happy, healthy, and wonderful New Years! The best is yet to come - for you, for us, and for our loved ones! ✨

We're so grateful for the opportunities for success, growth and happiness we've had in 2024 & are excited to discover just how much we can achieve into 2025! Thanks all!

We have created nearly 1,000 linkable assets across our decades worth of experience - these average about 15 links within the first month of promotion and at least 75 within a year thanks to their evergreen qualities!

Here are a few of our tried-and-true #brainstorming methods:

When we first made this graphic in April this year, Reddit had 52 million daily active users. Now, there are 97.2 MILLION DAILY ACTIVE USERS!

Our team has been harnessing the power of #Reddit for over 10 years so this growth is so exciting and promising for us (and our clients)! #DigitalMarketing

a heart made out of dots on a screen ALT: a heart made out of dots on a screen

For our very first post, we're sharing a fun fact!

Did you know that all the blood within your body travels through your heart once a minute? If you could heart this, it would make our social media manager's heart run even more efficiently (it's science 👩‍🔬)

#FunFact #DigitalMarketing #SocialMedia