Mayra Báez

Tomorrow: #BigTechsInvisibleHand, an investigation by 17 media outlets in 13 countries, reveals nearly 3,000 lobbying actions by companies such as Google, Amazon, Microsoft, Apple, Meta, and TikTok to curb regulations and protect their interests. @techpolicypress.bsky.social @lighthousereports.com

Oh, I now see why I'm kinda obsessed with AI Agents. They're just workflows in disguise. Workflows are my thing.

If you're coming to Bogotá next week, see you at the @festivalgabo.bsky.social!

Bluesky has caught on with many news influencers, but X remains popular The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.

NEW RESEARCH about Bluesky on Bluesky:
pewrsr.ch/4mDKCrx

- 43% of the news influencers we studied last year are now on Bluesky - but most are also on X (Twitter)
- 69% of left-leaning influencers; 15% of right-leaning ones
- rate of posting increased in 2025

Defo a win! Gracias 🥳

I was ghosted for a meeting, so I made an app.

privilege-index.vercel.app

It's my first app ever.
It took me 50 min.
Vibe coding is a thing, indeed.
It's in Spanish + tailored to Colombian people.

I'll likely refine it later with better copy + content, but I'm proud of myself and ChatGPT, lol

Why More Young People Are Getting Their News From Influencers And how media is trying to keep up.

While influencers can be a great way to connect with new audiences, there are still concerns that social content creators could be fueling the misinformation crisis.

And we are quite close to see synthetic news influencers. We already have. Think of all the funny spin offs of "News Daddy" (Dylan Page) on TikTok at the moment. News Grandma, News Puppy, News Baby...

Why More Young People Are Getting Their News From Influencers And how media is trying to keep up.

In 2024, a Pew Research study found that about one in five Americans (21%) — including 37% of adults under 30 — said they regularly got news from influencers: “It's kind of like the parasocial thing where it feels like I know them.”

Read more: www.teenvogue.com/story/news-i...

5/ We need to stop pretending this is far off.

The who behind the news is already changing, and we’re not ready.

4/ This changes everything.

It’s not just journalists vs. influencers anymore. It’s humans vs. AI-driven personas optimized for engagement.

3/ Since then, AI has accelerated the game.

Tools like ElevenLabs + HeyGen + Google's VO3 let anyone create realistic synthetic influencers for marketing, for content, even for news.

Why More Young People Are Getting Their News From Influencers And how media is trying to keep up.

2/ We talked about how trust in news is shifting from institutions to individuals. Gen Z and Gen Alpha are growing up with creators, not anchors.

The old playbook is broken.
www.teenvogue.com/story/news-i...

1/ In January, I wrote about talent-driven journalism + news influencers. That post took off, and a few weeks later I spoke to Teen Vogue about the future of journalism.

The article’s now live.
🧵

I'm here again, wondering if I should learn Python🐍 when I know I have to.

If you think carbon markets are empowering Indigenous communities, read this. Spoiler: In Colombia, it's not justice, it might be just PR for Big Oil.

Someone please write about Leo using the phrase “From Chicago to Chiclayo”

Me, standing in line on Ticketmaster, ticketing for Bad Bunny.

Oh look! It's me and my new AI and journalism gang 🚀✨

No hype, just a thoughtful, hands-on exploration of how we can effectively address the pain points in our newsrooms. Beyond the tech, I left with a full heart thanks to this brilliant group of people 🫰

@migueldobrich.bsky.social yayyyyy! So good to see you here.

Super excited to be part of this new group of AI enthusiasts! Let’s make AI more than just a buzzword. Let’s turn it into a tool that makes reporting sharper, audience engagement stronger, and newsroom workflows smoother. Let’s gooo! 🚀

I won’t be able to go to #ISOJ2025 so you people go and enjoy it!

Just watched Flow and now I’m officially THAT person who overanalyzes endings 😂🐈‍⬛ The flood was defo coming back, so the animals either:

• Died
• Got saved by the mutant whale
• Were abducted like the bird
• Survived on their own. This was not their first flood.

More alternatives?

✨it was✨

If you want people to use Mastodon, make it usable. Not everyone has the time or bandwidth to climb that learning curve like you do.

Hey, you! Yes, YOU. Stop and take a deep breath. Any tension in your jaw? Let it go.

What about your shoulders? All tense? Let them melt away.

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.
.

You done?
Ok, cool, bye!

Audience peeps! Join me this Thursday, Jan. 30, at 2 p.m. EST / 11 a.m. PST for a free virtual workshop with @lenfestinstitute.org. We’ll explore how to use generative AI for qualitative audience research so you can uncover patterns, emotions, and motivations without drowning in data!

Join me on Jan. 30, at 2 p.m. EST / 11 a.m. PST for a free virtual workshop with @lenfestinstitute.org. We’ll explore how to use gen AI for qualitative audience research so you can uncover patterns, emotions, and motivations without drowning data! lenfestinstitute-org.zoom.us/meeting/regi...

I kinda wasted my brainpower yesterday thinking about tariffs on Colombia when I should’ve been paying attention to the DeepSeek revolution happening right now. Priorities, right?