Addressing misperceptions takes more than combating fake news
Misinformation research should broaden its focus beyond 'fake news' to understand how people develop misperceptions and make misinformed decisions. Neโฆ
Itโs not that โthe misinfo problemโ is made up. It is just harder โ and messier โ than we thought. Rather than throw up our hands, we MUST adapt our paradigms to meet the moment.
Read more -> www.sciencedirect.com/science/arti...
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2 โ Study behavior - not just belief
Many ppl see falsehoods, but who acts and when? Esp harmful acts like dangerous alt medicine or mob vandalism
3 โ Test interventions in fuzzy settings, not just black/white true/false content
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This means 3 shifts for misinfo researchers:
1โDiscover misleading content from the bottom up. e.g. sample climate messages test which increase disbelief in climate change
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Itโs time to reframe โthe misinfo problemโ: Instead of โWhy do people believe fake news?โ we need to study
- What leads to misperceptions
- How do they impact real-world behavior
- What interventions actually help reduce misperceptions
06.08.2025 13:40 โ ๐ 5 ๐ 0 ๐ฌ 1 ๐ 0
There IS a problem: Misperceptionsโeg election denialism, vax and climate skepticismโare common & impactful. But problem is less โPope Endorses Trumpโ style fake news, more stories like these ๐
Not false, but misleading โ and massively popular (see
www.science.org/doi/10.1126/...)
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People are worried re fake news, BUT studies show that outright false news is rare w limited impact. Critics say this means misinfo is a not a problem and we should stop studying it.
We disagree!
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New in TiCS w @dgrand.bsky.social @gordpennycook.bsky.social
Itโs been ~10yrs since misinfo research exploded but our paradigms are stuck in the post-2016 โfake newsโ model
Time for new approaches:
o True/False โ Content that misleads
o Belief โ Behavior
o Eval interventions in ambiguous settings
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Thrilled to be hosting the 3rd MEEW (Media Effects Empirical Workshop) at Columbia again. Hope to see some of you there! RSVP link is available at: sites.google.com/view/columbi...
03.04.2025 18:28 โ ๐ 10 ๐ 3 ๐ฌ 1 ๐ 0
New WP!
The illusory truth effect (repetition -> belief) is core to psych of beliefs, & thought to be a deep bias impacting misinfo, persuasion & advertising
Why would cognition include such a flaw? We argue it is a rational adaptation to high-quality info environments ๐งต1/
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This is my real account! I guess I have a BlueSky impersonator ๐ฎ
10.12.2024 00:37 โ ๐ 5 ๐ 0 ๐ฌ 1 ๐ 0
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