The Strategy Files

The Strategy Files

@thestrategyfiles.bsky.social

A newsletter about history's most ambitious people in fashion, beauty, and culture. https://thestrategyfiles.beehiiv.com 📍NYC Views expressed are my own

1,727 Followers 429 Following 206 Posts Joined Dec 2023
7 months ago
Video thumbnail

Youthforia failed not because of cancel culture, not because of bad reviews. It failed for the same reason that every brand fails. #youthforia #makeup

7 1 0 3
7 months ago
Video thumbnail

Ignore the yes men! Start listening to the No men. I love Law Roach; I’m gonna have to start watching project runway again #ProjectRunway #LawRoach. 

0 0 0 0
7 months ago
Video thumbnail

The Ralph Lauren Oak Bluffs Collection #ralphlauren #oakbluffs #marthasvineyard

7 1 0 1
7 months ago
Video thumbnail

The Gilded Age: a day in the life of a society lady. #thegildedage # hbomax #history

8 0 1 0
7 months ago
Video thumbnail

The Gilded Age #thegildedage #hbomax

8 0 0 0
7 months ago
Video thumbnail

Eartha Kitt is proof that you put in the work you can change your life. 

8 1 0 0
7 months ago
Video thumbnail

Old brands and pop culture.

2 0 0 0
7 months ago
Video thumbnail

Connie Chung versus some guy named Jim

5 1 0 1
7 months ago

I’ve never heard of her either!

0 0 1 0
7 months ago
Video thumbnail

The Widow Clicquot 🍾 #femalefounders # founders #womeninbusiness #history

1 0 0 0
7 months ago
Video thumbnail

The Girlboss era is alive and well

3 0 1 0
8 months ago
Video thumbnail

This might be one of the most *fascinating* founders. I’ve read about all year. The Widow Clicquot #thewidowclicquot #businesssky #femalefounders

1 0 0 0
9 months ago
Video thumbnail

Tennis legend Althea Gibson almost quit tennis to join the army. But thankfully, she had a friend who set her down and made her realize it was the dumbest thing she could possibly do. Who is that friend that stopped you from making dumb decisions? #strategy #ambition #altheagibson #tennis #history

8 0 0 0
9 months ago
Video thumbnail

Althea Gibson, Josephine Baker, and Cristobal Balenciaga all understood the art of the pivot.

2 0 0 0
9 months ago
Video thumbnail

Building an AI agent for my newsletter. But I need your help. #aiagent #newsletter #ai

0 0 0 0
9 months ago
Video thumbnail

Where is the Dapper Dan movie? #dapperdan #metgala #fashion

3 1 0 0
10 months ago
Preview
What Founders Can Learn From The Ambition of Diana Ross File N°34.

thestrategyfiles.beehiiv.com/p/diana-ross-1
The Ambition of Diana Ross (part one)

#dianaross #ambition #themetgala #womeninbusiness #motown #thesupremes

1 0 0 0
10 months ago
Video thumbnail

part two: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness ##greenscreen

3 0 0 0
10 months ago
Video thumbnail

Part one: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness #greenscreen

0 0 0 0
10 months ago
Video thumbnail

7 lessons from Diana Ross: Secrets of A Sparrow #dianaross #thesupremes #motown #greenscreen #memoire #booktok #businesstok #lessons #womeninbusiness

0 0 0 0
10 months ago

omg THANK YOU !!!

1 0 1 0
10 months ago
Video thumbnail

Who should I write about next ? May is for the Met Gala, so I need to choose between Anna Wintour or Dapper Dan. #fashiontok #annawintour #dapperdan #biographies #booktok #themetgala #ambition #strategy #metgala2025 #Vogue #nyc

0 0 1 0
10 months ago

Oh I am using this

2 0 1 0
10 months ago

I just ordered a book of her essays and speeches!

1 0 0 0
11 months ago

And the link is where ?!?

2 0 1 0
1 year ago
Post image Post image Post image

When someone signs up through the embed, they get put into this automation, which sends them this email. The email contains a link to the subscribe form.

I finished at 11:10 - so about 40 minutes - not bad for a Saturday!

2 0 0 0
1 year ago
Post image

Thanks! I've got the embed up

1 0 1 0
1 year ago

My comments and DM's are FULL of founders who want to be featured. I'm feeling a little overwhelmed. I'm at the point where I have two options:

1. Hire a VA
2. Put my paid @beehiiv.com subscription to work

2 0 0 0
1 year ago

I've only done two so far, but the engagement has been incredible. I get to highlight startups, coffee shops, hot sauce companies, and they get more eyes on their products.

Here's where the automation comes in.

1 0 1 0
1 year ago

Waves loudly 💅🏾

1 0 1 0