Mission Possible Partnership (MPP)

Report: Building the EU's clean industrial future. Unlocking investment through lead markets

Investment in European clean heavy industry is stuck: since 2024 only 2 deep decarbonisation projects reached FID.

Lead markets can unblock this: guarantee a starter share of demand for clean materials, then tighten standards over time. Predictable demand de-risks FIDs.

Read: bit.ly/4rrTt1N

We’re on the cusp of a new industrial revolution.

2025 built momentum. 2026 is the time to convert to investments.

Worldwide, 1,000+ commercial-scale clean industrial plants are operating or planned in energy-intensive sectors.

140+ projects are now financed showing investment IS achievable.

YouTube video by Mission Possible Partnership Faustine Delasalle reviews 2025, a year of growing clean industrial momentum

Despite the turmoil of 2025, clean industry kept moving.

The shift is on: from climate cost to economic edge.

1,000+ clean industrial projects are now in the global pipeline.

2026 is the year to turn momentum into investment. Join us in turning plans into plants.

youtu.be/SBMpbwMSCRE

From low-carbon steel to green cement, real commercial projects are scaling up.

But as Simon Stiell says: we need a clear signal – one that says governments are backing industry, businesses are ready to lead, communities will share the benefits.

Join us to #BuildCleanNow bit.ly/BCN-Bsky

#COP30 confirmed clean industry is no longer a concept. It’s a global movement, backed by real momentum.

Tech exists. Projects are ready. Investment appetite is growing. Yet the pace isn’t fast enough. We need to scale now.

We’re calling on gov, businesses & citizens to unite and #BuildCleanNow

Participants in the high-level discussions gathered around a table

This is a defining moment to align on global frameworks, reduce systemic barriers, and unlock collaboration across advanced and emerging economies.

At COP30, transformation of industry has been front and centre. The message is clear:

- Clean industry is a $2 trillion investment opportunity across 70 countries
- #BuildCleanNow and the #GlobalProjectTracker show a shift in momentum: 1,000+ clean industrial plants in development, 82 operating

included Chancellor Merz of Germany, President Alexander Stubb of Finland, Simon Stiell, Ursula von de Leyen, Ed Miliband, Fatih Birol, Faustine Delasalle and many others.

Participants in the high-level discussions included Chancellor Merz of Germany, President Alexander Stubb of Finland, Simon Stiell, Ursula von de Leyen, Ed Miliband, Fatih Birol, Faustine Delasalle and many others.

Participants in the high-level discussions gathered around a table - included Chancellor Merz of Germany, President Alexander Stubb of Finland, Simon Stiell, Ursula von de Leyen, Ed Miliband, Fatih Birol, Faustine Delasalle and many others.

During #COP30 the ITA, co-hosting with the Federal Republic of Germany, brought together Heads of State, industry leaders, and global partners to explore how to scale clean industry with fairness, resilience and competitiveness at its core.

New #GlobalProjectTracker shows clean industrial transformation momentum is real.

With 1,000+ commercial-scale projects in the pipeline, this is a once-in-a-generation opp: stronger economies, jobs, food and energy security, resilient supply chains.

Join us: bit.ly/GPT4-Nov25-2

#BuildCleanNow

Chart from the Global Project Tracker shows over 1,000 commercial scale clean industry projects are now in development worldwide.

Clean industry is no longer a vision – it’s being built today

🌍 1,001 announced projects
💰 ~$2tr investment potential
⚙️ 19 FIDs in 2025
🇨🇳 China leading
🌞 New industrial sunbelt rising

Explore @mppindustry.bsky.social’s #GlobalProjectTracker: bit.ly/GPT4-Nov25-2

Lead markets don’t just decarbonise, they strengthen European industry.

The global race for clean industry is on.

And the window to act is closing fast.

Read the full report: bit.ly/ITA-EU-Lead-...

#ITAImpact

The solution: Lead markets.

Smart EU policy can create demand certainty, through green public procurement, product mandates, and targeted support.

That’s how we unlock investment at scale.

#MissionPossible #GreenDemand

New report from the Industrial Transition Accelerator and E3G - Building the EU's Clean Industrial Future: Unlocking Investment Through Lead Markets

New report by the ITA & e3g.bsky.social shows:

✅ Fossil-based EU production is costlier than other regions

✅ End product green premiums are small (1-2%)

Projects are missing a market framework that creates a business case for investment

The result? A €100bn investment pipeline is stalled.

🚨 EU clean industry is ready to scale – but investments are stalling. Why?

Not because we lack capital or tech.

Because demand for clean materials hasn’t caught up.

Certainty, not ambition, is what’s missing.

#BuildCleanNow #CleanIndustry

Chart showing investments secured to date ($245 billion) and potential in the pipeline ($1.6 trillion)

Build Clean Now logo plus text saying "Build Clean Now is a global campaign to fast-track the clean industrial revolution"

📊 Chart of the week: #BuildCleanNow is happening. $245bn already invested to build 1st clean plants.

~70 clean industrial plants operating worldwide.

700+ in development across 70 countries - a $1.6tn investment opportunity – 5X the amount invested to date.

Join us: bit.ly/BuildCleanNow1

Old Man Yells At Escalator Looking back at Climate Week and ahead to the shutdown fight, with a digression on newsreading habits

At #climateweeknyc there were 100s of events with 1000s of people from around the world, each in their imperfection striving to work in harmony, unbowed by the brutal nihilism of extractive greed exemplified by a pathetic but dangerous man ranting about escalators, mahogany walls, and immigrants.

This week Simon Stiell used part of his #ClimateWeekNYC keynote speech to introduce #BuildCleanNow – a new global initiative to fast-track the clean industrial revolution.

Clean industry is a $1.6 trn investment opportunity currently going unclaimed.

👉 Join us: bit.ly/BuildCleanNow1

Build Clean Now Bright Spots case study. Stegra: Pioneering near-zero-emission steel on a commercial scale.

Overview of the Stegra project

Quote by Luisa Orre, Chief Business Development Officer, Stegra

$1.6trn clean industry opportunity.

70 plants running. 700+ in the pipeline.

But the real story? Projects being financed. Clean plants breaking ground.

🌟 Bright Spots celebrates these wins.

First up: Stegra – reducing steel emissions by 7m tonnes pa.

👉 bit.ly/BCN-BrightSp...

#BuildCleanNow

ITA Executive Director and MPP CEO, Faustine Delasalle, with two dinner guests

Lord Adair Turner at the Build Clean Now dinner

70 clean plants already running. 700+ in the pipeline. But progress is too slow.

Last night at #ClimateWeekNYC we launched #BuildCleanNow – a global campaign to turn plans into plants.

The message from the room was clear: Let’s Build Clean Now.

Learn more: bit.ly/BuildCleanNow1

Clean industry = stronger economies, new jobs, energy security & resilient supply chains.

But <15 projects per year currently financed.

We’re launching #BuildCleanNow to fast-track 50 financed projects over 2025-2026 and accelerate progress, year-on-year.

Join us: bit.ly/BuildCleanNow1

<15 clean industrial projects reach FID per year. What’s the biggest barrier stopping projects from moving from plans to plants?

Vote with the relevant emoji:

🌱 Uncertain clean product demand

⚡ Affordable clean energy access

💲 High capital / financing cost

📗 Policy uncertainty & delays

The way forward is clear – there needs to be focus on the most important barriers to scale: market inertia, limited awareness (on its use and financials) and policy lag.

Limestone calcined clay cement is already being used worldwide.

bit.ly/LC3bsky

#GreenCement #CleanIndustry

Limestone calcined clay cement is a proven, sustainable solution.

✅ Cost-effective
✅ Commercially proven
✅ Widely available
✅ High performance
✅ A drop-in solution

🔗 Read the full insights here: bit.ly/LC3bsky

#GreenCement #CleanIndustry

Clinker-based cement contributes significantly to global emissions. Alternative production processes and materials are needed, but many are costly, rely on scarce materials, are difficult to scale or have a low-profile in the market.

bit.ly/LC3bsky

#GreenCement #CleanIndustry

Calcined clay accelerating and diversifying opportunities for clean cement

Concrete and cement are everywhere, the second most used material on earth. Global cement production is responsible for ~7% of the world’s total CO₂ emissions.

As global demand grows, how do we rapidly reduce emissions without sacrificing performance?

bit.ly/LC3bsky

#GreenCement #CleanIndustry

Calcined clay-based cement is low-cost, low-carbon and fits into existing supply chains

A new briefing paper from MPP & @systemiq.bsky.social, supported by HSBC, highlights the commercial potential of limestone calcined clay cement across the construction and cement value chain.

bit.ly/LC3bsky

#GreenCement #Cleanindustry

Despite the headwinds of the past six months, the data shows that clean industry progress is continuing and spreading to every continent around the globe.

Read more in the #GlobalProjectTracker report here: bit.ly/GPTJune2025

Clean plants in the pipeline represent an investment opportunity of around five times the amount invested to date. Chart showing investments secured to date (~$250 bilion) and potential in the pipeline ($1.6 trillion)

$1.6tn is ready to flow into clean industry – but is your region positioned to capture it?

Policymakers need to support green demand, attract investment, and rapidly accelerate the move from announcements to finance.

Explore the #GlobalProjectTracker: bit.ly/GPTJune2025

Europe’s green steel ambitions falter as energy costs take toll Industry leaders warn climate targets are at risk without more state support and protection from cheaper imports

What factors are holding back the green steel transition in Europe and the US?

@alicemhancock.bsky.social @richardmilne.ft.com @attractamooney.bsky.social dig in, with thoughts from @mppindustry.bsky.social
@adairturneruk.bsky.social
@etc-energy.bsky.social and me.
www.ft.com/content/a0f7...