Malte Peters

Paid user acquisition as an indie is tough.

Under €1 per install? Rare.
More like €2–3.

Which means: your revenue per user has to beat that.
Strong conversion and solid value are key.

Or… find a niche where installs are cheaper.

#IndieDev #BuildInPublic #AppMarketing #UserAcquisition #PaidAds

05.08.2025 08:48 — 👍 4    🔁 1    💬 0    📌 0

Indie app life isn’t for everyone — and that’s okay.

I went full-time indie in 2014.
Built a lot, but growth was slow and pressure high.
Later that year I took on part-time freelance work — and suddenly, I enjoyed building again.

Security helps (my) creativity.

#BuildInPublic #MentalHealth

30.07.2025 08:58 — 👍 2    🔁 0    💬 0    📌 0

You are not your customer.

I’d never pay for an app without trying it. But many users do — right after onboarding.

That’s why I show the paywall early in Steps & Beasts. And yes, people buy. Even the €30 lifetime.

#IndieDev #BuildInPublic #AppMarketing #Monetization #StepsAndBeasts #Flutter

22.07.2025 06:23 — 👍 7    🔁 1    💬 0    📌 0

Turned off cancellation & refund push notifications for my app.
Not ideal business-wise — but much better for my brain. 😅

I still check stats regularly, just on my terms. Dopamine is exhausting in both directions.

#IndieDev #BuildInPublic #MentalHealth #StepsAndBeasts #AppDev #Flutter

18.07.2025 06:27 — 👍 4    🔁 1    💬 0    📌 0

The best apps don’t win because of features — they win because of marketing. But as devs, we often focus too much on building and too little on visibility. Reminder: ship earlier, talk about it more.

#BuildInPublic #AppMarketing #IndieAppDev
I am building a cute step counter app: stepsandbeasts.app

16.07.2025 08:43 — 👍 3    🔁 1    💬 0    📌 0

🚀 Did you know you can A/B test your app icon? I’ve been running tests on the App Store to optimize conversions. My latest test proved me wrong—my original icon outperformed the new designs! A/B testing is powerful, so start experimenting today!
Try my app: stepsandbeasts.app #IndieAppDev #AppGrowth

11.03.2025 17:30 — 👍 2    🔁 0    💬 0    📌 0

Every app review boosts visibility! 🎉 Ratings build trust & improve App Store rankings — so prompt users after a positive interaction!

More ratings → more downloads → more ratings. It’s all connected!

My app stepsandbeasts.app just hit 200 ratings 🚀

#IndieAppDev #AppMarketing #BuildInPublic

21.02.2025 09:01 — 👍 2    🔁 0    💬 0    📌 0

I’d say it helps if your app is unusual and still solves a common issue. My app facilitates a gamified approach to make people move more on a daily basis. I think that appealed to them.

So no, the blog post was free of charge :)

20.02.2025 21:07 — 👍 2    🔁 0    💬 0    📌 0

Steps and Beasts - Step Counter App Steps and Beasts will playfully motivate you to walk more and reach your daily step goal. Collect all Happy Beasts!

Blog marketing works! For Steps & Beasts, I pitched German iPhone blogs—3/5 replied, 2 featured it.

✅ 300 downloads
✅ ~$250 revenue
✅ ASO boost

2h well spent! Try it—it’s free.

Support me on my Indie app dev journey: stepsandbeasts.app 🚀

#IndieAppDev #AppMarketing #BuildInPublic

20.02.2025 17:10 — 👍 7    🔁 0    💬 1    📌 0