Alan Newman

Using Claude Code to build @getmaqoro site.

Background: VB → Java → now want Node.js/Next.js but don't know JS syntax.

CC bridges this perfectly.

Pro tip: Use PROJECT_CONTEXT.md to:
- Track progress
- Maintain context between sessions

Essential for staying on track.

#buildinpublic #indiedev

Yeah it’s lovely. Cornwall.

My office for the week.

#buildinpublic #indydev

Yeah will do. Thanks!

Wow! I nearly did it!!

📊 6 days of SEO data: 144% growth, 16 queries ranking

Key insight: People search VERY specifically:

- "manual invoicing" (5 impressions)
- "invoice processing errors" (26 impressions)

Now breaking down content into topic clusters. More surface area = more entry points.

#buildinpublic

Nice piece. I enjoyed that.

Building maqoro.com primarily for myself.

I need invoice automation for my freelance work. If 10 others find it useful, it pays for itself.

Goals:
- 10 users > pays for itself
- 100 users > worth regular time
- 200 users > covers monthly expenses

Just solving my own problem.

#BuildInPublic

Using SEO as early PMF validation 📊

- People search "manual to automated invoice" > literally the transformation my product provides.
- Search behaviour shows unfiltered demand > Real pain signals.

Building maqoro.com with search data + social feedback + waitlist growth.

#buildinpublic

A screenshot of Google Console showing Maqoro.com's performance just 1 week after launching to pillars of content on the site.

Part of my maqoro.com validation is search performance - to measure latent demand.

Just launched 2 content pillars and after 1 week:

- 77 impressions (from zero)
- Top phrase: "Invoice processing errors"
- PR: 54-77

Plot twist: People literally search for problems Maqoro solves 🤯
#buildinpublic

Invoice Tracking and Organisation Systems for Freelancers Even the most efficient invoice processing methods fall short without proper tracking and organisation. For freelancers and small businesses, having a reliable system to monitor, store, and retrieve invoices is fundamental to financial health and peace of mind.

Invoice tracking = business success:

📊 Cash Flow: See what's outstanding
👥 Client Insights: Identify top clients
📋 Tax Compliance: Quick doc access
💡 Financial Planning: Data-driven decisions

Don't let disorganised invoices hold you back.

maqoro.com

#Freelance #buildinpublic

Why invoice management matters for freelancers:

💰 Disorganised = unpredictable income
⏰ Manual processing steals billable hours
🏆 Streamlined = better reputation

Most freelancers spend 200+ hours annually on invoice admin.

Time to automate: maqoro.com

#buildinpublic #freelancer

Accounts payable invoice automation is more accurate and saves you time.

Manual vs Automated Invoice Processing:

📊 MANUAL:
- 7-14 days to payment
- 3-5% errors
- $15-25 per invoice

📊 AUTOMATED:
- 1-3 days to payment
- <0.5% errors
- $2-5 per invoice

Automation is 5x cheaper and 10x more accurate.

maqoro.com

#indiehacker #buildinpublic

automate your processes to make your business more efficient.

The hidden cost of manual invoice processing:

💸 Hours on data entry
💸 Could be billing instead
💸 Costly mistakes
💸 Admin burden causes burnout
💸 Process breaks as you grow

These costs multiply as you grow.

Automation becomes essential. maqoro.com gets you there faster.

#freelancer #buildinpublic

Yeah I think I’ll take it one step at a time.

Stop wasting your billable hours on invoice admin

Building maqoro.com raised a question:

Should I add expense receipt processing too?
Or stay laser-focused on just invoice automation?

- The product person in me says: focus
- The freelancer in me says: I need both

What do you think? Reply below 👇

#buildinpublic #indiehackers #apautomation

Maqoro - your invoice automation assistant. From your email to Xero.

Maqoro.com is intentionally simple:

✅ Marketing: Next.js + ShadCn (clean, fast)
✅ Core: Bubble (clean, fast updates)
✅ Direct Xero API integration
✅ Email integration though Oauth

No over-engineering. No bloat.
Email → Xero. Done.

Built by & for freelancers

#buildinpublic #indiehackers

How Maqoro integrates with your accounting and email apps to automatically process inbound invoices for you.

Fellow #Xero users:

Love the software, hate the manual invoice entry?

Maqoro.com plugs directly into your existing Xero setup:
- Uses OAuth (secure, no passwords stored)
- Maintains your category rules
- Just automates the data entry part

Your workflow, amplified.

#buildinpublic #indiehackers

Invoice automation made easy.

Current invoice automation tools:

- Enterprise solutions: $50-100/month ❌
- Complex setup: 2-3 hours ❌
- Features you don't need: Unlimited ❌

Maqoro:
✅ $9-$19/month
✅ 5-minute setup
✅ Does one thing perfectly

Join the waitlist: maqoro.com

#buildinpublic #indiehacker #bookkeeping

Current invoice workflow:

Mon: Client emails invoice
Tue: Download & save to "Invoices" folder
Wed: Remember I need to add it
Thur: Open Xero, manually type
Fri: Realise I typo'd the amount
Sat: Fix error

maqoro.com workflow:
Mon: Invoice arrives, auto-processed
Done.

#buildinpublic #indiehacker

Machine learning.

Are you:

Tired of:
❌ Manual invoice data entry
❌ Hunting through emails
❌ Costly typos
❌ Weekend admin work

Want:
✅ Automatic processing
✅ Error-free data
✅ More billable hours
✅ Better work-life balance

Maqoro.com delivers all of this.

#buildinpublic #indiehackers #bookkeeping

Good stuff.

Existing invoice automation tools:

- Starting at $30/mth
- Includes unwanted features
- Awkward workflow

Me: I just want email → Xero. That's it.

So I'm building exactly that for $9-$19/mth.

No enterprise bloat. Just automation that works: maqoro.com

#buildinpublic #indiehackers #bookkeeping

Hey man! Really appreciate it.

Automating your invoices from inbox to accounting platform.

Started with n8n workflows for my own invoices:
- IMAP email monitoring
- PDF text extraction
- Xero API calls
- Error notifications

I realised the need for a simple, hosted solution.

That's maqoro.com. No-code complexity, productised.

#indiehacker #buildinpublic #bookkeeping #invoiceautomation

I spent one full day per quarter manually processing invoices to Xero.

- 4 days/year of unpaid admin work
- that's $1,600+ in lost billable time.

So I automated it for myself using n8n workflows. Now building @getmaqoro to do the same for everyone.

#buildinpublic #indiehacker #bookkeeping

I didn't get your Waitlist sign up - I thought you might find it useful to know. #customerservice

Excellent! Thanks.

Quarter-end routine:
📧 Hunt through 3 months of emails
📄 Download 45+ invoice PDFs
💻 Open Xero in another tab
⌨️ Type every field manually
😤 Repeat for hours

I make mistakes.

Building Maqoro so no freelancer has to do this again.

Waitlist: maqoro.com

#buildinpublic #indiehackers #bookkeeping