World Pulses Day is a reminder that small-seeded crops can have system-level impact. Pulses (lentils, chickpeas, beans) improve soil fertility, provide affordable protein, and support resilient farming systems when used appropriately.
International Day of Women and Girls in Science.
Today we’re highlighting Australian women whose research inspires us – from cell biology to crops and marine systems.
Which women scientists would you like to celebrate today?
🎬 What I’m… Melissa is at the GRDC Grains Research Update in Adelaide, marking 30 years since these events began. The anniversary highlights how much knowledge has been shared over time between researchers, growers and agronomists. Our What I’m series shares our team’s work. Follow for more.
🎬 What I’m… Our production editor Tiffany reflects on the use of AI in writing — handy for drafts, but meaningful communication still depends on human editorial judgement. Our What I’m series shares the ideas shaping how our team works.
🎬 What I’m… Penny is reflecting on the pending Christmas break — a time for connection, and for reflection. At Coretext, that reflection includes Australian discoveries that have had real-world impact here and abroad. Our What I’m series shares what our team is exploring and inspired by.
🎬 What I’m… Our consulting editor Brad is photographing the start of the 2025 canola harvest in western Victoria after weeks of rain delayed the season. This crop is destined for European markets. Our What I’m series shares what our team is exploring, learning and inspired by. Follow for more.
Great science communication isn’t accidental. We’ve outlined 12 approaches effective research organisations take, and why they matter. Flick through the carousel or read the blog to learn more: www.coretext.com.au/post/the-12-...
🏔️ Word of the Week: Orography! The study of mountains and how their shape and height influence rainfall, weather patterns, and ecosystems. 🌦️ Perfect for #InternationalMountainDay! Which science word should we explore next?
Word of the Week: Toponymy — the study of place names! Every name tells a story of culture, geography or history. From restored Indigenous names to local landmarks, toponymy maps the meanings behind where we live. Which science word should we explore next?
Headlines fail for predictable reasons: too broad, too internal, too many ideas, weak verbs. We outline five pitfalls and how to fix them. Read the blog: www.coretext.com.au/post/why-you...
🎬 What I’m… Nicole is north of Wagga photographing Thunder lentils being harvested. Lentils enable weeds and diseases to be controlled before swinging back into cereal crops. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.
🧬 Word of the Week: Metastasise — when cancer spreads from one part of the body to another. Studying how and why this happens helps scientists design treatments that stop tumours from spreading and improve survival rates. What word should we explore next?
🎬 What I’m… Brad, our Consulting Editor, has been at an ag tech expo in regional Victoria, featuring weed control, sensors, autonomous machinery and precision tools. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.
Jargon, overselling, dense text, missing context, inaccessible design—5 mistakes that derail science comms. Our blog shows how to avoid them.
🔗 www.coretext.com.au/post/five-co...
Word of the Week: Entropy ♨️ The science of energy dispersal. Why hot drinks cool, batteries drain and randomness keeps encryption secure. From fridges to computing, entropy shapes daily life. What word should we feature next?
🎬 Nicole’s in the paddock thinking about crown rot, in this snippet from our What I’m series. Mid to late grain filling (August–October) is often when growers look for signs—but symptoms aren’t always visible. A PREDICTA® B test is the best way to assess Fusarium crown rot risk.
🎬 New What I’m… episode
This week: Tim on judging the World Illustration Awards (Science & Technology)
Winners will be announced tomorrow (16 Sept, 8pm UK time). A reminder that science communication is as much about design and illustration as it is about words.
Readers decide in 3 seconds whether to keep reading your research report, or move on. Visual hierarchy is the difference between being read and being ignored. Our blog shows how to get it right. 🔗 Read more: www.coretext.com.au/post/the-3-s...
🌍 Word of the Week: Geodesy. The science of measuring Earth’s shape and gravity - essential for GPS, mapping, sea-level monitoring and disaster response. What word should we feature next?
New hire alert: Murphy, 5 months old, Labradoodle. Title: Chief Wellbeing Officer 🐾. Duties: naps, cuddles, mandatory walk breaks. #OfficeDog #ScienceComms #WorkplaceWellbeing
An accessible PDF isn’t optional—it’s essential. Tagged structure, alt text, logical reading order, clear tables, and strong contrast make documents usable for all. 📩 Contact us if you need PDFs that meet WCAG 2.1: coretext.com.au.
#AccessiblePDFs #Accessibility #InclusiveDesign
🎬 New series: "What I'm..."
Quick looks at how our team does science communication.
First up: Melissa talks to farmers about how they’re tracking emissions for a low-carbon future 🌱
We approach complex science (like bathymetric surveys) with a four-step method
1️⃣ Focus on why it matters
2️⃣ Simplify visually and structurally
3️⃣ Use analogies
4️⃣ Test with non-specialists
📧 Want help making complex science clear? Contact us: coretext.com.au.
Word of the Week: Pharmacodynamics! 💊 How drugs interact with our bodies at the cellular level—essential for safe dosing, predicting drug interactions & developing better treatments. Send suggestions for other words to explore! #Pharmacodynamics #WordOfTheWeek #PharmaceuticalScience #ScienceEveryday
Five brains, one whiteboard, too many ideas. Best kind of problem!
In 6 weeks we’ve made 14 stops across Australia — from WA to Vic, Qld to Tassie — supporting clients with comms plans, storytelling & photography.
Events included expos, crop walks, grower days, workshops & national conferences.
📩 Need comms support? We’re ready to hit the road for you.
Editing comes in four stages:
Structural: big picture
Substantive: structure + clarity
Copyediting: grammar + consistency
Proofreading: typos + formatting
If you get the order wrong, you’ll polish words you later cut.
We do all four, contact us for your editing needs: coretext.com.au.
Field research with Summerfruit Australia! 🍑 Our team has been surveying growers and industry reps today at the summerfruit grower day, gaining insights that will inform future priorities. Need research to drive your comms strategy? Let's chat.
#MarketResearch #StakeholderEngagement
Merry Christmas from me and Missy the ginger cat. Can you tell she liked her Santa gift!?! 🎄🎁🎉😘🎅🏻🌹⭐️🐈 #agsky #agchatoz #christmas
