Lisa Raehsler

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1

Search Engine Journal article screenshot showing ‘Mid-Funnel Prospects: AI PPC Strategies for Business Growth’ by Lisa Raehsler. Covers AI-driven audience segmentation, dynamic creative testing, and remarketing strategies for Google Ads

Mid-funnel is where paid media wins or stalls.

Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing

Full article: buff.ly/tmjV1hF

The only magic button that really works is the Max A/C in my car 🥵

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇

How I Save 13 Hours a Week Using AI in Paid Media AI gave me the tools to power up my best ideas

Time is a rare earth element ⤳ scarce, valuable, and hard to access.

I used AI to build systems that gave me back 13 hours a week.

Here’s what I unlocked for my work and creativity:

I shared the breakdown here in my Substack newsletter👇👇

bit.ly/3FQUzla

Red carpet scene with people in the background, symbolizing a special event or spotlight moment used to highlight the theme of promoting events with paid ads

Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.

I share how to make them count in an article for @sejournal.bsky.social‬
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe

My latest on @sejournal.bsky.social - I really love this article because it gives the event strategy in PPC the individual attention it deserves. Check this out if you do any events online or in person.

Ps- Add this podcast to your list for unscripted SEO insights 👉 The Unscripted SEO Interview Podcast : bit.ly/45VzT5Q
Fantastic hosts: @seoarcade.bsky.social and
Keith Breseé

AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.

The best results come when I bring my experience and AI together.

🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy

Top ways to ensure your content performs well in Google's AI experiences on Search  |  Google Search Central Blog  |  Google for Developers

Top ways to ensure your content performs well in Google's AI experiences on Search developers.google.com/search/blog/...

The best ads aren’t just AI-driven.
They need real strategy behind them.

Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots

Quick clip from Marketing in the Age of AI with Emanuel Rose

Full ep: bit.ly/4l8DwtR

What if your ‘high-performing’ campaign is really underperforming?

On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.

Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals

Read breakdown →🔗 bit.ly/3Frk0JI

Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News Is AI making us dumb and threaten to flatten the richness of real life and authentic human experience? 108.5% using AI generated content

🙋‍♀️ Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News

This is fascinating and I really want to dig into it more in a future post 💡

I’m headed to San Diego this September to speak at @heroconf.com‬ + @brightonseo.com and you could come too, for free!

🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.

Hope to see you there! bit.ly/4dqZVzz

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social

#Google

Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb

Are your ads wasting budget in high-CPC, low-converting locations?

This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.

Here 👉 : bit.ly/43bmK5G

#PPC #AdStrategy #DigitalMarketing

Run for president?! 😂

For marketing leads:
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.

Had a real convo about it and how strategy shifts.

🧠 I broke it down. Fast, no fluff. Just the good stuff.

🧩 Read it here:
bit.ly/4lVN6kF

I may use this one! 🤗

Sam Altman Admits That Saying "Please" and "Thank You" to ChatGPT Is Wasting Millions of Dollars in Computing Power Sam Altman says OpenAI is spending "tens of millions of dollars" processing chatbot queries made with proper etiquette.

🤣 > A late 2024 survey found that 67% of US respondents reported being nice to their chatbots. Of those who practice courtesy, 55% of American AI users said they do it "because it's the right thing to do," while 12% did it to appease the algorithm in the case of an AI UPRISING.

Your customer list is the key to acquiring new customers. 🔑
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .

🎧 Listen to full episode: bit.ly/3EEP4Fk

#DigitalAdvertising #ppc

YouTube, Amazon and Meta sign up to sponsor White House Easter Egg Roll | CNN Politics The White House has set up high-dollar partnerships with YouTube, Meta and Amazon, among others, for Monday’s Easter Egg Roll, underscoring the close relationships the leaders of those tech companies ...

Ishy...

www.cnn.com/2025/04/18/p...

Check out my latest on @sejournal.bsky.social - essential for digital marketing leaders today

YouTube video by Lisa Raehsler How to Run Google Ads with a Small Budget (Step-by-Step for Beginners)

New to PPC or guiding someone who is?
This video walks through how to set up Google Ads with a limited budget (without wasting spend).

🎯 One platform. 2–3 focused campaigns. One clear goal.
📹 Watch the full step-by-step in this CXL Feed video:
youtu.be/3wE1luG-VuQ

#ppc #googleads #digitalads

You have a right to call any senator not just your own.

Use this intro:
Senator you were elected to a national level office and your votes impact every person in the country. I am calling you as one of those citizens.

202.224.####
Use the last 4 digits in PHONE column

Call every day
Blow up VM

I love seeing numbers around AI adoption. 💡

This article includes perceptions and barriers to AI adoption based on an IAB report.

"70% Of Media Companies Not Fully Using AI" by @mattgsouthern.bsky.social on @sejournal.bsky.social :

www.searchenginejournal.com/70-of-media-...

woman with head down on a table and empty pocketbook. main image for Keeping Digital Ads Profitable in a Slow Economy a substack article by lisa raehsler

💥 Your digital ads don’t need to fail because the economy slows.

Most brands pause. The smart ones adapt.

I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting.
bit.ly/42qGXoR

👉While you're there, subscribe for more.

Why joy and flexibility are good for business “In the future, companies will succeed or fail based on how much their people enjoy their work,” says management consultant Rosie Sargeant. She offers three tips to make work more joyful, increase emp...

Love these insights 👉 “In the future, companies will succeed or fail based on how much their people enjoy their work,” says management consultant Rosie Sargeant.

Why joy and flexibility are good for business (Rosie Sargeant | TED@BCG) go.ted.com/EqgYJ via @TEDTalks

🔑 Thinking about PPC? If you wait until you need results immediately, it’s too late.

Start planning NOW!
- Align PPC with business goals
- Integrate Channels with PPC
- Use scalable PPC setups
- Track & analyze early

Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID