Devan Hudson

SEO used to be a game of visibility. AI Search makes it a game of authenticity. The new strategy is ancient: be good, and make sure the AI knows you’re good. That means credible content, consistent branding, strong entity authority, and a clear story about who you’re best for. #SEO #AISearch #AIO

This was cool! Can't wait to level up to Stage 4! Feel like I've been dipping toes into Stage 3 but still have plenty to learn.

RIP to the Ten Blue Links You probably won't miss 'em.

Some AI browsers are already steering users towards a primarily chat-based experience. Those 10 blue links aren't dead yet, but...the day is probably coming. But their demise doesn't have to mean the death of your brand. devhudson.substack.com/p/rip-to-the...

Everyone saying AI search is just SEO isn't wrong, but there's some nuance here. If your brand has done everything right, your search visibility and AI mentions probably overlap perfectly. If your brand, like so many others, went for "good enough," you may be invisible now.

So, the Chatbots Ate Your Traffic. Now What? Skynet is coming for your old playbook. But you can transform AI into your very own brand evangelist. Here's how.

AI is eating your clicks, but you can turn it into a brand evangelist if you start making the right moves. My first Substack post is up. Check it out! tinyurl.com/mt882uf2

You can't trick Google anymore. You actually have to be the best choice. You have to be good. Then you have to make sure the AI knows you're good. AI Search transforms a game of visibility into a game of authenticity.

Skynet didn't come for humanity. It came for your content calendar. My new Substack drops Monday. Bring coffee.

Zero-click search was always Google's endgame. AI has only made official what was always true: they want you on their site, not someone else's. How you win: let your brilliant internal experts tell the stories that only they can tell. #AIMarketing #DigitalStrategy #SearchMarketing #SEO

You can no longer win the content game with generic material that just anyone (including AI) can create. Unique, high value thought leadership born from your hard-won experience is the only way to rise above the noise.