Pavel Dergachev

That's why we're building tools for entire teams, not just individual solutions. The next frontier is AI that enhances collective creativity while automating workflows nobody enjoys.
Want to free your team from the mundane? DM me.

#figmaplugin #aitools #foodtech

Ben Blumenrose and Designer Fund just dropped stateofaidesign.com - confirms what we've been seeing: current AI tools make individual designers faster, but only 8-12% see improvements in team collaboration.

One click background removal, no app-hopping, no consistency nightmares. Just fresh visuals when you need them.
🎯 Instant 3D transformations
Take any vector, position it just right, and transform it into a rendered 3D asset — without touching Blender.

Check out this Figma plugin we built for a foodtech client:
🥒Fresh produce on demand - no more "Can we get different cucumbers? These are in literally every banner."
Now designers generate on-brand produce directly in Figma with preset prompts.

Ever watched designers slowly die inside while churning through the 50th marketing request of the day? Yeah, that grind is real.
So we asked ourselves: what if AI could handle the soul-crushing part, leaving the cool stuff to humans?

What's your perspective? Does versatility matter more than a distinctive style in today's design landscape?

#DesignThinking #CreativeProcess #Design

This perspective is certainly shaped by my own journey. But looking ahead to the AI era, I believe we'll have plenty of tools – what we'll lack are professionals who can juggle them effectively across different contexts and needs.

The professional versatility I've come to value is about being a style universalist who can help any business. Interestingly, through diverse experiences, you might later discover your niche organically – it emerges from the breadth of work rather than limiting the breadth of work.

This signature approach can work brilliantly in specific niches and for certain designers. It's a valid path. But I've grown to see designers more like skilled plumbers who can fix any pipe, configure sensors on a water filter, and know how to handle water in any home with any material.

When you're a designer with a signature style, there's a fascinating tension: are you playing your own game or your client's game? Your style is your visual language, reflecting your essence, life experience, values and meanings – your scent. Not your client's.

Such a style is a specific sound that often misaligns with client & audience needs. Design pros extract what's unique from clients & transform it to visual language. These languages often correlate only within industries—factories sound like factories, architects speak their own dialect.

Every brand has its own unique scent. Or TOV, or feeling, or meaning – call it what you will. After 15 years in design, this question keeps circling in my mind: if that's true (and I believe it is), how can a professional designer maintain just one personal style?

Btw, here’s the site: martians-font.webflow.io

How to turn team learning into an award-winning Webflow project? We helped Roman Shamin & @evilmartians.com with MartianMono—turning it into a Webflow training ground to get featured in top design showcases. Mission accomplished—SOTD on Mindsparkle Mag & CSS Design Awards! Excited for what’s next!

Moving to SF this April!
After 15 years in design, focusing on Webflow—our fastest-growing direction. US demand is huge, team of 7, scaling to 15!
Key perks:
1) One pro replaces designer-dev chain.
2) Site migration & upkeep cheaper/faster than traditional dev.
Let’s chat over coffee or DM!