Illegal tobacco fuels crime, exploits children, and spreads deadly addiction. Cheap cigarettes aren’t harmless—they’re smuggled or fake, harming our kids, communities, and vulnerable people.

Fresh is the UK’s first dedicated regional programme for tobacco control focussed on reducing death and disease from tobacco. info@fresh-balance.co.uk

Media and Communications Specialist at Fresh and Balance. Former Senior Breakfast Presenter at BBC Radio Tees.

Award-winning team researching tobacco’s influence on policy. Views ours, not the University of Bath. Share info in confidence http://tobaccotactics.org.

official Bluesky account (check username👆) Bugs, feature requests, feedback: support@bsky.app