Nick Bognar (he/him)

Working in restaurants: you argue with a cook, wash dishes, and start fresh the next day.
Working in therapy: you carry your clients’ stories home with you.
One job is a clean slate. The other is a weight you learn to hold.
Which would you rather?

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A therapist once told me they wanted to combine therapy, cooking, and retreats into one offering.
My take? If you’ve got the ingredients, cook the damn recipe.
Therapists — what’s your wild dream for your practice that you’ve been too scared to say out loud?

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Being “squishy” with your schedule doesn’t make you more accommodating.
It makes you resentful.
And your clients can feel that.
What’s the hardest boundary for you to hold in private practice?

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Another therapist once told me: “I feel like I’m not fully recognized anywhere.”
That line gutted me — and also nailed the experience of so many high-achieving, burned-out therapists.
Do you resonate with that?

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Totally fair! This was more of a poetic exaggeration, not a scheduling recommendation! Whether it’s 3 clients or 10, the emotional load can be intense, and peer support matters.

My old business card said: Depression Destroyer.
My next one might just say: Not the ketchup guy. Not the guitar amp guy.
(There are at least two other “Nick Bognars” out there so I have to clarify.)
Should therapists lean into humor with their branding, or keep it buttoned-up?

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PSA: Feeling fried ≠ ‘not cut out for it.’ It usually means ‘under-resourced and isolated.’ Find one colleague. Start with ‘I thought of you today.’

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You’re carrying the weight of ten stories a day. No human body—no matter how trained—can hold that alone. Peers are how we metabolize the work.

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The open hours you may have in your schedule right now aren’t dead space; they’re networking office hours.

Text a colleague, book a coffee, join a consult group.

Calendars fill from conversations, and if you have time to see clients, you have time to build the relationships that bring them.

I'll be honest. I don’t buy into SEO for therapists.
You’re not competing with 4,000 random Googlers; you’re competing with BetterHelp’s $20M ad budget.
And I swear that the best referrals don’t come from strangers on Google.
Agree? Or is SEO your hill to die on?

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Networking isn’t always about who knows your name. It’s about who remembers you when an opportunity shows up.

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Not every connection becomes a referral. But some become your business partner. Or supervisor. Or friend. Or life raft.

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If you're waiting for the “big break” that finally fills your practice, here’s a wild idea: what if it’s a quiet referral from someone who trusts you?

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If your therapist self feels sturdy but your business self is flailing—that’s not failure. It’s a sign that one part needs more support.

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You’re allowed to want help before everything’s on fire.

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Being the ‘strong one’ doesn’t mean you never need support. It means you’ve probably just gotten really good at hiding it.

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Just because you can rearrange your whole schedule to accommodate someone...doesn’t mean you should.

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You’re not ‘too sensitive’ for needing emotional safety in your calendar.

Structure is not rigidity. Sometimes a predictable schedule is the thing that keeps you regulated enough to do the damn work.

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You can’t learn if you’re in fight-or-flight. And that includes in supervision.

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#ReferralMarketing #WordOfMouth

I had a supervisor once who I thought I had to impress. So I hid my mistakes. You can probably guess how well that went.

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Good supervision helps you grow—it doesn’t make you doubt yourself every week.

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#ReferralMarketing #WordOfMouth

Power dynamics in supervision are real. And if you’ve ever frozen in the moment, then spiraled for weeks about it—you’re not broken. You’re absorbing something that isn’t yours.

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I used to think I had to be agreeable to get hours. That if I made things hard, I’d be labeled ‘difficult.’ Turns out, being agreeable didn’t make me safe either.

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It's just so important to find your people.

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Build a network of professional colleagues who don’t believe in “keeping it all for themselves” and watch your practice grow in the best possible way.

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Full-fee therapy doesn’t mean greedy luxury on the part of the therapist.
It means I’m not spending the session calculating how many no-shows I can afford this week.
It means I remember your story.
It means I’m not tired of holding space.
It means I’m still in it with you.

#therapistsky

High fee doesn’t mean high ego.
Sometimes it just means “I value the work. And I value me.”

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That version of me exists, and I charge a full fee so I don’t become him.

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You probably wouldn’t know if your therapist was burned out.
They’d still smile. Still ask how you are. Still nod in all the right places.

But maybe they’d run a little late, or forget what you said last week.
Or seem kind of... tired. Like they’re somewhere else...