Ad Pulse

October Marketing Rundown: 6 Must-Know Stories That Shaped the Month - Ad Pulse Let's do a quick rundown of October marketing roundup, covering Halloween campaigns to collaborations, controversies, and fumbles.

From Halloween-themed campaigns to political branding, the market seems caught in the eye of storm.

Here are some standout stories that capture the current mood of professionals and companies alike.

#OctoberRundown #MarketingUpdates #MonthlyRunup #Bulletins #HalloweenCampaigns #MichaelMyers

The Cockroach of Marketing: Why SMS Marketing Just Won’t Die - Ad Pulse Find out where does the SMS marketing fit in the crowd of digital and electronic channels. SMS marketing sits in a strange spot.

In 2023, American Express made a quiet yet telling move. It discontinued SMS alerts for many customers.

SMS marketing has an image problem.

Yet, here’s the twist. Despite everything, SMS marketing remains resilient.

#SMSMarketing #ElectronicMedia #EvolutionofChannels #AMEX #AmericanMarketing

The Rebrand of Radio: Audio Marketing’s Unexpected Comeback - Ad Pulse Explore the rise of audio marketing in 2025 — where radio, podcasts, and voice experiences create deeper brand connections.

As audio evolves, radio hasn’t disappeared—it’s adapted.

Brands are tapping into audio to create relevant connections, engagement, and differentiation in a screen-dominated world.

#Rebranding #AudioBranding #AudioMarketing #RadioisBack #Storytelling #PodcastMarketing

adpulse.com/the-rebrand-...

Old School, New Rules: Nostalgia Ads That Capture Gen Z & Millennials - Ad Pulse Discover how nostalgia marketing helps brands connect with Gen Z and Millennials by turning memories of the past into powerful experiences.

The scientific basis of nostalgia marketing is robust and strong.

In 2025, nostalgia is not merely about the retro aesthetic but is about connecting to audiences emotionally through familiar cultural signposts.

#GenZmarketing #NostalgiaMarketing #CulturalMarketing #emotionalMarketing

Billboard Advertising Gets Smart: When Outdoor Meets Digital Magic - Ad Pulse Discover how billboard advertising is evolving into interactive, data-driven experiences that connect brands with audiences.

Advertising on digital billboards is changing the way people interact with outdoor advertising (OOH).

The greatest benefit of the latest trends in digital billboards is the access to real-time data.

#OutdoorAdvertising #OOH #DOOH #BillboardAd #SmartMarketing #MarketingInsight

How SMBs Win the Attention Game through CTV Advertising - Ad Pulse Find out how is CTV advertising becoming the evolution of TV for Small and Mid-Size businesses (SMBs). The Triple-edge lies with CTV ads.

CTV brings SMBs onto the big screen stage. A small local brand showing in the same ad break as a national streaming show, yet targeting just one city or ZIP.

No mass spray, no waste. The brand gains reach and precision.

#SMBMarketing #CTVAdvertising #SMBPlaybook #LinearTV #DigitalMarketing

Digital Branding Starts with a Right Name Before Going Digital - Ad Pulse Digital branding is a crucial pain point for every marketer. It begins long before your potential lead or user clicks on your website to explore your products or services. To break that process down, ...

Digital branding starts with the name.

Choosing the right domain name for any business is significant.

As a marketer or an all-rounder business owner, you need to take it seriously. Why?

#DigitalBranding #StartupMarketing #BrandingDoneRight #Slack #MarketingTrend #DigitalIdentity

Digital Branding Starts with a Right Name Before Going Digital - Ad Pulse Digital branding is a crucial pain point for every marketer. It begins long before your potential lead or user clicks on your website to explore your products or services. To break that process down, ...

Choosing the right domain name for any business is as significant as investing money in it.

It’s not just a technical task. As a marketer or a business owner, you must take it seriously. Why?

#DigitalBranding #StartupMarketing #BrandingDoneRight #Slack #MarketingTrend #DigitalIdentity

Platform Dependence: What Happens When Social Media Algorithm Changes Turn Against Creators? - Ad Pulse Discover how social media algorithm changes are reshaping creator reach, brand strategies, and the fight for digital visibility.

Welcome to the era of #algorithm chaos entangling creators and brands in webs of codes.

Few people feel this tension quite like #Instagram Head, #AdamMosseri: a man many creators love to hate. However, today's headache for #creators is better discovery.

#DigitalPlatforms #SocialStrategy

How Smart B2B Brands Use These 5 Modern Strategies to Unlock the Multiplier Effect - Ad Pulse Find out five critical activations that multiplier effect does for B2B marketing strategies. It’s doing the right things together.

Multiplier Effect on B2B brands.

"The top B2B performers are growing their market share by over 10% yearly, only by activating 5 critical sales and marketing tactics", by #McKinsey & Company.

So, what are these critical #SalesandMarketing tips?
#B2BMarketing #MultiplierEffect #MarketReport

Viral Memes Aren’t Just for Laughs Anymore— They’re Building Empires - Ad Pulse How viral memes fuel creator-led brands, turning internet humor and culture into powerful business growth and successs.

We live in the viral business model where memes are the trusted marketing language of choice for a number of brands.

We dive deep to understand the craze and mechanics behind leveraging humor for commercial purposes.

#MemeMarketing #CreatorMarketing #InfluencerMarketing #BrandStrategy #Branding

YouTube’s New Multi-Language Audio Is A Game-Changer For Marketers - Ad Pulse Explore the benefits of new YouTube multi-language audio tracks. The new feature is an advantage for global marketers.

Marketers face the challenges of #YouTube paradox; the loss of views and not-enough engagement at global level.
Now, YouTube has opened the window.

Read our piece on YouTube's multi-language audio tracks that is about scalability.

#InfluencerMarketing #BrandUpdate #Unilever #MarketingUpdate

We observe the pulse of marketing world. If you are interested in understanding new trends, ad narratives, gossips from creative departments, and unfiltered opinions on campaign:

Click here: www.linkedin.com/company/ad-p...

#LinkedIn #MarketingMagzine #Followus #AdPulse #AdvertisingMag #WebMag

The New Middle Class of Creators: Not Viral, Not Small, but Profitable  - Ad Pulse Discover how the rise of the creator middle class is reshaping the digital economy—profitable, authentic, and redefining success.

The creator economy has surpassed the point of being top-heavy—it’s now expanding in the middle.

There is a new class of creators: the middle class. Read our piece on 'Middle Class of Creators where Sustainability lies'.

#CreatorEconomy #CreatorMiddleClass #SustainableMarketing #MidTierCreators

Cannes Lions 2025 Controversy: Fraud Ads, Fake Data, and the Fight for Integrity - Ad Pulse Cannes Lions controversy surrounding several ad campaigns tainted the award’s legacy and the event. While the agencies are still posting their Lions awards with huge captions and salutations, it has b...

This year’s Cannes Lions International Festival of Creativity were not just about celebrating Creativity.

However, with its reputation on the line, Cannes Lions rolled out a new framework of integrity standards to be enforced from 2026 onward.

#FraudAd #CannesLionsRules #AIRegulations #AppliedAI

Stop doing whatever you are working on and Read this. If you are presenting a PPT full of data, your campaign may fall in the darkest pit.

Read our exclusive story on Insight Famine.

adpulse.com/insight-fami...

#insightVsData #MarketingTips #AdCampaign #AdvertisingWorld #Adland

AI Just Changed Social Media Challenges Forever—Here’s How  - Ad Pulse Discover how AI is transforming social media challenges in 2025—from lip-syncs and dances to deepfakes, viral filters, and hyperreal content.

AI is not only curating what’s viral—it is redefining virality itself.

Recent examples demonstrate the speed with which things can unravel when “newness,” “unexpectedness,” and “theatricality” come into play.

#AppliedAI #SocialMedia #SocialMarketing #Accessibility #ViralMarketing #ChatGPT

September Marketing Rundown: 6 Must-Know Stories That Shaped the Month - Ad Pulse Let's do a quick rundown of September marketing roundup, covering celebrity collaborations, controversies, and fumbles.

Meta is pulling the plug on political ads across Europe this October, just as the region gears up for a busy election season.

and a lot more happened in September month. Let's find those stories that matter.

#SeptemberMarketing2025 #MarketingUpdated #MetaAds #Nike #WhydoIt #MarkFumbles

Powerful Holiday Marketing Campaigns to Win Hearts & Loyalty - Ad Pulse Holiday marketing campaigns that win hearts, build loyalty, and drive sales—make every festive moment count.

It’s no longer enough to engage shoppers with a single big holiday sales event.
Designing holiday marketing as a marathon of short sprints—weekly campaigns that keep shoppers intrigued, engaged, and regaining shopper loyalty.

#HolidayMarketing #FestiveMarketing #Retailers #RetailMarketing

The 'promise' versus 'experience' dynamic is paramount in shaping brand trust.

Brands don’t build trust by doing big things, they build trust by being trustworthy, time and time again.

#BrandTrust #BrandExperience #BrandConsistency #ConsumerExperience

adpulse.com/brand-trust-...

Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight - Ad Pulse Find out the explosive nature of 'insight famine' in marketing and advertising landscape. The impact on creativity is creating mess.

Marketing agencies are starving for insights. IBM reports that 90% of the world’s data has been generated in the last two years alone.

#WARC points out that marketers are still unable to pick actionable, human-centered insights.

#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst

Channelize Memories in your Festival Marketing Strategy for Sales Growth - Ad Pulse Explore opportunities of sales growth through festival marketing strategy. Channel memories to make consumers attentive to you.

If your brand is facing sales issues, the challenge lies in the lack of opening 'category entry points'.

The formula is clear for your brand in the preparation of the festival marketing strategy.

#Festivemarketingstrategy #CategoryEntryPoint #BuyerProfile #MemoryMarketing #SalesGrowth #B2BSales

Customer Loyalty Demystified: 4 Bonds That Actually Work - Ad Pulse Dig deeper in customer loyalty to understand how bonds work. Customer loyalty is not a textbook curriculum. It is humane.

Building and establishing "Customer Loyalty" is somehow one of the toughest jobs for brands and marketers.

So how do you actually earn loyalty? #Ogilvy points to four powerful bonds: emotional, social, structural, and financial.

#CustomerLoyalty #CustomerExperience #LoyaltyBonds #MarketingTips

Boomers are seasoned professionals with decades of experience. AI Buyers (boomer gen) understand care and caution while making buying decisions.

Give ample time to build trust and more.

adpulse.com/what-keeps-b...

#BoomerBuyers #BuyerProfile #AIBuyers #B2BBuyers #MarketingICP

August Marketing Rundown: 6 Must-Know Stories That Shaped the Month - Ad Pulse Let's do a quick rundown of August marketing roundup, covering celebrity collaborations, controversies, and clashing of creativity & politics.

Have you seen ad controversies and marketing gossips in the month of August?

If you do not know why people are furious over #SerenaWilliams, or why E.L.F. BEAUTY cosmetics is gaslighting consumers over $1?

#MarketingNews #AugustMarketing #ELFCosmetics #MattRife #YouTubeCampaign

From Time Sheets to Results: The Rise of Performance Marketing - Ad Pulse Discover how performance marketing drives measurable ROI. Learn strategies, tools, and tactics to optimize every ad dollar.

Performance marketing enters the picture—where agencies only get paid when results take place. No clicks, No conversion and No bills.

The pricing model revolution that is changing how brands assess value.

#PerformanceMarketing #BillingHours #BillableHour #AdvertisingCost #MarketingCost

New B2B Marketing Strategy Challenges Signal VS Noise Theory - Ad Pulse Find out why it is time to get over with Signal VS Noise. Sync Signal and Noise to Gain Edge in B2B Market and we will tell how.

Signal Vs Noise is a never-ending discussion in various departments.

For a B2B marketer, measuring Signals and Noises against each other is what they have witnessed for a long time.

This may be the time for a change.

#SignalVSNoise #Signal #B2BMarketing #SignalMarketing #MarketingStrategy

Buyer vs. researcher: Why marketers need to start higher in the funnel  - Ad Pulse AI purchases don’t start with the budget-holder—they start with the researcher. Discover why marketers must create content that speaks to evaluators early in the funnel.

What marketers often get wrong while vetting the potential B2B buyer list?

Researchers are trying to answer very different questions than decision-makers.

From hidden influencers to unique selling point

#AIBuyer #B2BBuyer #AIReseacher #AppliedAI #BusinessIntelligence #B2BInfluencers

The B2B Buyer Profile: Generation X - Ad Pulse Know how to engage Gen X B2B buyers with transparency, detailed insights, & relationship-building strategies for long-term business success

Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future.

It is time to take a closer look at the Gen X buyer.
adpulse.com/b2b-buyer-pr...

#GenXBuyers #B2BBuyers #AIPurchase #AIBuyer #BuyerReport #B2BEvents #AppliedAI #AIBuyerFiles

The AI Buyer Files: Who is the AI buyer? - Ad Pulse This report series covers everything you need to know about the AI buyer, breaking down how you can adapt your strategy to stay ahead.

Exclusive insights from global surveys
Our report answers one important question: Who is the AI buyer?

It is time for businesses and brands to create AI buyer profile with 'AI Buyer Files'.

Click on the link and download the report

#ExclusiveReport #AIBuyer #BuyerProfile #B2BBuyer #AIBuyerFiles