@theframelab.bsky.social
FrameLab is a newsletter about political language and the ideological structures that shape perception. We deconstruct propaganda to help you defend democracy. Founded by @gilduran.com and @george-lakoff.com
Yes, Republicans really believe in starving kids
From January, me in @theframelab.bsky.social
Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.
Thanks for sharing the piece (and complaining about it) without reading it! Sorry that life is so confusing.
Gavin Newsom arc:
Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast.
Act II: The Faceplant. The podcast = political disaster. Polls drop.
Act III: The Reckoning. Newsom reborn as resistance memelord.
Will it work? My thoughts:
www.theframelab.org/from-maga-la...
This is an information war.
Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy?
www.theframelab.org/from-maga-la...
Democrats Urged to Bow Down to Tech Fascism.
As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender.
More at The Nerd Reich:
www.thenerdreich.com/democrats-ur...
Is Trump's DC takeover an 'Epstein Escalation'?
Some thoughts on Trump's constant use of narrative warfare, and how to fight back.
www.theframelab.org/is-trumps-dc...
Trump's wannabe dictator playbook:
1) Create fake emergency
2) Bypass Congress and public debate
3) Grab emergency powers
4) Repeat
(from June)
www.theframelab.org/trumps-fake-...
5/ From climate change to pandemics to “AGI,” paranoid tech billionaires see threats everywhere.
But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves.
Watch the full conversation on the Nerd Reich podcast:
www.youtube.com/watch?v=z_3P...
2/ @taylorlorenz.bsky.social calls them “techno-doomerists.”
Publicly, they promise a high-tech, AI-enhanced utopia.
Privately, they prepare for collapse.
www.youtube.com/shorts/TeIGA...
1/ If Silicon Valley billionaires believe tech will create a better future … why are many of them quietly making luxury doomsday plans?
It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker.
We break down the hypocrisy at Nerd Reich:
🧵
www.youtube.com/watch?v=z_3P...
Tech billionaires say they'll create a better future.
So, why are many of them buying luxury doomsday bunkers?
@taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks.
www.thenerdreich.com/why-are-sili...
Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse
With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame.
www.theframelab.org/trumps-epste...
“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”
I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous.
newrepublic.com/article/1839...
Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers.
Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...
Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda:
www.youtube.com/watch?v=N5oS...
Dr. George Lakoff and Gil Durán discuss the core ideas behind progressive thought and give tips for going forward:
www.youtube.com/watch?v=y33G...
Trump Evangelicals
Conservatism's #1 Rule
Fascism
Capitalism vs. Socialism
The American Idea
Biconceptualism
How the Government Frames Issues Like Torture, and more!
Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...
Climate Chat starting in one hour:
"Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social
www.youtube.com/live/8o4Y6FP...
THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥
By @davidfenton.bsky.social • 23 May 2024
David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24.
www.theframelab.org/the-fossil-f...
"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...
How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton:
www.youtube.com/watch?v=19UJ...
Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation."
www.youtube.com/watch?v=L1I-...
It’s wild to me how closely this language tracks with the “strict father” model of morality that Lakoff suggests in Don’t think of an elephant
I read Lakoff’s Don’t Think of an Elephant in the early 2000’s while trying to make sense of Bush 2. Go out and buy it from Powell’s or your local indie bookstore.
www.powells.com/book/dont-th...
Good grief, why are they using the false image with those words as the lede for the story? Don’t they know they’re just reinforcing the lie? And that “wrong” doesn’t do any lifting here? Time to revisit “Don’t Think of an Elephant”, folks!
Have you read "Don't think of an Elephant". I find George Lakoff very interesting on the subject of political communication.
