Garvescope

Why creatives must not forget who they were before the C-suite The higher you climb in your career, the further you get from doing the ‘stuff’ that you built your career on.

It's also an Amazon Leadership Principle to stay in the weeds and connected with every level of your department as your career grows. www.campaignlive.com/article/why-...

Why Creator Autonomy Drives Better Campaign Results Only 10% of creators have true creative control, yet 53% want more freedom. Discover why creator autonomy drives better campaign results and how Later can help you bridge the collaboration gap.

The worst thing you can do with your relationship with creators is dictate the way they create content and talk to their audience. They know their audience better than you do. later.com/blog/why-cre...

6 Signs Your Employees Can Tell They're Being Monitored at Work Learn how to tell if you're being monitored & using employee monitoring tools to foster trust & transparency.

If you're paranoid that your employees are paranoid that you're monitoring them, that may be proof that you (1) didn't hire well, (2) aren't managing well, and (3) suck. hubstaff.com/blog/6-signs...

These are awesome. www.trendhunter.com/trends/bang-...

TikTok Shop had our Biggest BFCM Weekend Ever - Newsroom | TikTok TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok…

In August 2024, I had an executive tell me to mobilize my team to take advantage of TikTok shopping. In September 2024, that executive shut down the business unit. I still wonder what would've happened had our TikTok plans come to fruition. newsroom.tiktok.com/tiktok-shop-...

Low-cost franchise business model is changing, but not the risks Many new franchise business models are mobile app and internet based, but while the lack of real estate can reduce costs, many risks remain.

Franchise business models are changing, but they're still a viable option for founders who want something proven. www.cnbc.com/2025/11/30/f...

Elevator Pitch: How to Create One + Examples An elevator pitch is a concise and compelling statement that describes what you do, who you are, and what value you bring to the table.

Quick-hit elevator pitch guide for founders: smallbiztrends.com/elevator-pit...

TikTok rolls out a 'Nearby Feed' to display local content in select countries | TechCrunch While TikTok is already known for its recommendation algorithm, which is able to target users with highly personalized content, the addition of a Nearby Feed gives it the ability to display even more…

TikTok's making itself into a small businesses tool. This just brings it to parity with Instagram, but it also offers better creative tools and a better algorithm. If I was starting from scratch today, I'd start with creating TikTok content. techcrunch.com/2025/12/04/t... #tiktok #marketing #smb

Things are looking up in the dollar store economy Dollar stores are suddenly in the conquest businesses, capturing a new cohort of customers as stretched consumers look to save.

Things looking up in the 'dollar store economy' means things are terrible in the capital "E" Economy. It's bad for businesses, entrepreneurship, innovation, and PEOPLE. A measurable sign that the race to the bottom of quality and price has hit the bottom for both. www.axios.com/2025/12/04/d...

Every time I unlock my phone, I have to stifle an "ew, gross."

Google Ads tests new “Website Optimizer” Tool Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

YES. When Google killed Google Optimize they hinted that similar features were being built into GA4. That was 2023, and I've been sad ever since. Now it looks like they're making good on their promise. A/B testing for all! searchengineland.com/google-ads-t...

It's not even that colorful! It's a terrible experience. 🥺

The spectacle of Bryan Johnson and his livestreamed shrooms trip | TechCrunch Bryan Johnson livestreamed his shrooms trip -- which included both Grimes and Marc Benioff -- as part of his controversial longevity research.

This guy exemplifies both the idea that rich people are weird and that being rich opens a lot of doors for you to do whatever you want. The two are definitely related. techcrunch.com/2025/12/02/t...

The Truth About Buying YouTube Subscribers Buying YouTube subscribers fills your channel with fake and uninterested accounts that wreck your analytics, hurt recommendations and risk monetization. Inst...

Buying followers is probably one of the worst strategies a company could have. There's a long list of how it hurts your long-term success. Don't let the "followers" metric dictate your behavior, especially when any *good* video can blow up when an account has 0 followers. vidiq.com/blog/post/fr...

Uh oh. www.cnn.com/2025/12/02/b...

Design executive behind 'Liquid Glass' is leaving Apple Alan Dye, who was part of the redesign of Apple's software interface called Liquid Glass, is taking his talents to Meta.

Apple's Liquid Glass is a possible example of when a designer had a great idea and corporate processes dumbed it down to a consumer-hated product. But we'll never know. Do you like Liquid Glass? What would you do differently with it? #liquidglass www.cnbc.com/2025/12/03/l...

‘Joy as an act of protest’: Comedy special to feature Portland’s emergency naked bike ride Emmy-winning "The Daily Show" host Jordan Klepper estimated that hundreds of nude participants cycled through the city.

It's a good time for Klepper to be in our living rooms. The guy works hard to make sure people who disagree continue to have conversations and find things they have in common. You don't change minds through conflict. You change minds through partnership and education. www.yahoo.com/news/article...

Biggest revelations from new Netflix documentary about Sean 'Diddy' Combs "Sean Combs: The Reckoning" chronicles his rise to become one of the most influential and powerful men in hip-hop, and his downfall to convicted offender.

PSA: Saw this Diddy doc on Netflix and thought, "Oh, but I'm going to wait to watch the 50 Cent documentary on Diddy."

This is apparently the one! "Diddy Do It" is officially called "Sean Combs: The Reckoning" and we should all watch it. #diddy #50cent #diddydidit

www.nbcnews.com/news/us-news...

Amazon's been building a shipping network for a decade and, while it's good for them, it's a massacre for consumers. UPS, USPS, and FedEx have to multiply prices to maintain their networks while losing business. SMBs not on Amazon will be who pays the price. www.reuters.com/technology/a... #amazon

Oh, one more note. That ecosystem could be like a pizza place that recommends a family movie of the day. A florist that offers a list of recommended wedding photographers. A nail salon that gives out a discount of at-home beauty supplies. Ecosystems aren't limited to tech.

So many takeaways, but consider promising quality, consistency, ease, and (if possible) an ecosystem.

Restaurants lock customers in by being the best at their cuisine, delivering consistency with those dishes, and being within proximity of their customers. Will a customer go elsewhere to try new pizza? Maybe. But they'll only do it consistently if their current favorite pizza place changes.

Camera companies lock buyers into their ecosystem by having proprietary lens mounts. Need to buy a new camera? If you switch, you'll have to buy new lenses.

Think about how that applies to your business. What makes you different than your competitors? What gives your customers reason to not ever move to a competitor?

Callaway's ideology here is that they're in an industry much like phones and athletic wear: people tend to stick to one brand they're familiar with. Ask an iPhone user move to Android. Ask a Nike runner to switch to Adidas. Right. Now ask a Callaway golfer to switch to Titleist.

Callaway Golf’s first brand campaign aims to make everyone a ‘Callaway person’ As golf becomes more popular and more accessible, the endemic brand is seeking to connect with everyone from green golfers to pros.

This story on Callaway's big brand campaign got my brain working this morning. It's both a perfect example of how your industry should dictate your marketing strategy and a fantastic brand tactic for competitive industries. 🧵⬇️
#ecosystem #exclusivity #loyalty
www.marketingbrew.com/stories/2025...

Gen Z Creators Embrace Digital Tools as Key to Their Identity and Work Explore how Gen Z creators leverage digital tools to shape their identities and redefine their work. Discover the impact of technology on creativity, self-expression, and the evolving landscape of…

Lenovo did a deep dive into how Gen Z creators use digital tools. smallbiztrends.com/gen-z-creato...

Advanced YouTube Analytics That Most Creators Overlook Most creators only use surface level YouTube Analytics, leaving powerful growth insights untouched. This guide shows you how to use advanced metrics to uncov...

If you haven't spent much time with your YouTube analytics, this is a good place to start. vidiq.com/blog/post/ad...

Stop blasting and start connecting with better email strategy | MarTech Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have.

Blasting the blasts, at last! martech.org/stop-blastin...

Cuddly and kinda creepy — AI toys are here Is more tech the answer to less screen time?

Maybe AI toys are a good opportunity for kids to learn early what the limitations of the technology is and how to use it smartly as they grow up? thehustle.co/news/cuddly-...