Matt Heinz

Matt Heinz | Substack Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!). Click to read Mat...

Matt Heinz
mattheinz.substack.com?r=2ewzj&utm_...

Nice win!

You're A Loser-And That's A Great Start! - Partners in EXCELLENCE “WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there,…

You’re A Loser—-And That’s A Great Start!

Revitalize Your Sales: Focus on Quality Conversations! Discover why chasing more leads isn't the answer to your revenue challenges. Learn the human-centered approach that actually drives sales-marketing alignment and growth.

Why More Leads Won’t Fix Your Revenue Problem (And What Will)

How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing The holidays are coming up, and while we all know we need the break, actually taking it is another story. For many of us, the…

How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year

6 Questions to Find Out How Your Employees Are Really Doing Do you know how your employees truly feel about their roles, work, and relationships? Asking the right questions in focused one-on-one settings is key to making sure you’re in tune with your people.…

6 Questions to Find Out How Your Employees Are Really Doing

Getcha popcorn ready...

Fix Your Sales: Stop Leads & Focus on Revenue Engine Explore how aligning sales strategies with modern buying behaviors can drastically improve efficiency and increase revenue.

Fix Your Sales: Stop Leads & Focus on Revenue Engine

33 Ways to Prioritize Your Mental Health in the New Year Put yourself first with these self-care ideas, mental health apps, and other formal supports recommended by ADDitude readers.

33 Ways to Prioritize Your Mental Health in the New Year

“If it’s out of your hands, it deserves freedom from your mind too.” — Ivan Nuru

Insights from Uncommon Thinkers: How these innovators found novel approaches in their fields This week on the GeekWire Podcast, we sit down with some of the Seattle region’s “Uncommon Thinkers” — inventors, scientists, technologists and entrepreneurs transforming industries and driving...

Insights from Uncommon Thinkers: How these innovators found novel approaches in their fields

Red One was a surprisingly fun holiday movie, not gonna win any Academy Awards but was fun and engaging and funny and sweet. Recommended.

2025 and Beyond: Why B2B CMOs Need Agentic AI | Heinz Marketing Agentic AI in B2B marketing represents the next evolution of artificial intelligence, moving beyond the capabilities of generative AI

2025 and Beyond: Why B2B CMOs Need Agentic AI

Some communities are glorified mailing lists. The difference is engagement.

Metrics Don't Produce Revenue! - Partners in EXCELLENCE Partners in EXCELLENCE

Metrics Don’t Produce Revenue!

"that's unfortunate" #dead

B2B Marketing Budget Benchmarks A tops-down view of where B2B tech companies spend $$

B2B Marketing Budget Benchmarks

15 Times to use AI, and 5 Not to Notes on the Practical Wisdom of AI Use

15 Times to use AI, and 5 Not to - by Ethan Mollick

Home game in Happy Valley in December will be fun!

Real or AI-Generated? You Guess [Quiz] Take this quiz and find out how good you are at spotting AI images, audio, and more. Scroll all the way down for the answers.

Real or AI-Generated? You Guess [Quiz]

I should have bought that hat....

An Anxious Person’s Guide to Managing Anxiety There’s plenty to be anxious about right now, including violent global conflicts, inequality and financial concerns, the rise of AI, and a U.S. presidential election. But many of us have to keep…

An Anxious Person’s Guide to Managing Anxiety https://buff.ly/3OENswK

There are some amazing B2B GTM roles available at GreatPeopleNowHiring.com

Pricing Roadmap: How to Be Strategic Instead of Reactive Could this template help your company make more this year?

Pricing Roadmap: How to Be Strategic Instead of Reactive https://buff.ly/3ZADaUF

Friday sunrise

Why Most Companies Get Their Ideal Customer Profile Wrong (And How to Fix It) Define your ideal customer profile to stop wasting resources and boost deal sizes. Learn how focusing on the right customers increases profitability.

Why Most Companies Get Their Ideal Customer Profile Wrong (And How to Fix It) via @brianjcarroll.com

As Taylor Swift’s Eras Tour comes to a close, here are eight ways Swiftmania is likely to change concerts forever 🔗 https://on.wsj.com/3P1BrBX

Glad it turned out to be nothing that was scary for a hot minute!

Matt Heinz on LinkedIn: I call it the Early Adopter Mirage. I've also heard it described as… I call it the Early Adopter Mirage. I've also heard it described as Founders Folly. We see this all the time especially in tech. Companies use deep technical…

A few words on the "Founder's Folly":

Can we sponsor Ann's arm?!