AlanGonsenhauser

Too many PE-backed firms treat GTM like a marketing plan instead of a business philosophy. Real GTM is cultural—when sales, marketing, CS, and finance speak the same value language, enterprise value compounds.

Take the free GTM Assessment:

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The best CMOs don’t adapt to everything—they adapt with purpose. They pause to assess, realign priorities, and over-communicate so teams stay steady. Adaptability with intent turns chaos into progress.

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Great CMOs don’t just speak marketing, they speak finance, sales, product & ops. That’s cross-functional fluency: connecting every department’s goals to marketing outcomes.

It’s how CMOs earn trust & influence.

Book a no-obligation call: calendly.com/alan-gonsenh...

Brand strength moves valuations more than most realize. It’s not a cost, it’s a financial lever. Strong positioning, investor-ready storytelling, and alignment lift perceived value at exit.

👉 Schedule a no-obligation strategy call: calendly.com/alan-gonsenh...

Most exec teams say they have a GTM strategy. But when targets are missed, 68% of the time it’s due to internal misalignment—not the market.

I use the GTM OS 8-Question Test to separate real strategies from slide-deck wishful thinking.

🔗 www.demandrevenue.com/8-questions-...

In PE, quick wins don’t drive value; strong growth levers do. Brand is a capital investment, not a promo line to cut. Like New Balance, real impact compounds before it breaks through. If you’re in that middle stretch, I help CMOs lead through it

👉 calendly.com/alan-gonsenh...

PE-backed growth usually doesn’t stall because the market shrinks. It stalls because teams aren’t aligned. Sales blames marketing, marketing blames product, finance rolls their eyes, and momentum dies.

Alignment fixes that. Spot the gaps fast: calendly.com/alan-gonsenh...

My mix of finance, sales & marketing gave me an edge as a CMO, I'm able to connect marketing to enterprise value & gain CEO/CFO/CRO trust.

Want to shift from tactical executor to trusted partner? Book a 15-minute call:

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Most CMOs don’t last 4 years—not from lack of talent, but from being stuck in tactics over strategy. I’ve been CMO 11x, coached 150+. Ready to protect your role & expand impact?
Book a 15-minute strategy call:

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Revenue and profit are rearview metrics. Future growth depends on the customer experience you create. Chasing logos, ignoring churn, or cutting costs won’t make you indispensable. Listen, act, and show customers you heard them. 🎥

www.demandrevenue.com/podcast/cust...

CMOs: Don’t kill your team, chase vanity metrics, or steer blind to churn & brand. Revenue isn’t just this quarter—ignore the long game and you’ll sink fast. Be the CMO they can’t afford to lose. Book a strategy call: calendly.com/alan-gonsenh...

PE-backed firms often chase EBITDA and sales lift, but neglecting brand management always backfires later: stalled deals, price cuts, slipping win rates.

Discipline in brand drives confidence, growth, and numbers.

Full article 👉 www.demandrevenue.com/ignoring-bra...

Today’s my birthday! Four and a half years ago, I left corporate America to launch www.demandrevneue.com. I'm Grateful for the freedom, the clients who’ve trusted me, and the Dream Team behind the scenes. Here’s to more growth, joy, and fulfillment ahead!

I’ve coached 150+ marketing leaders over the past decade. The ones who break through don’t just report metrics—they speak the language of execs: pipeline velocity, LTV, competitive position.
Here’s what separates success from plateau

👉 www.demandrevenue.com/cmo-coaching...

Patient experience isn’t optional—it’s survival. Every dropped call, broken form, or mismatched discharge note costs providers growth. Vendors who help map & fix the patient journey become true partners. 👇

www.demandrevenue.com/healthcare-j...

When your CMO leaves, investors demand a growth plan, or a launch is weeks away, waiting 6–9 months for a permanent hire isn’t an option. That’s when an Interim CMO steps in to steady the ship & drive growth. 👉 www.demandrevenue.com/what-to-look...

Blockbuster didn’t die from failing to optimize. They died from optimizing too well. Every metric looked flawless—until Netflix rewrote the rules.

That’s the Efficiency Trap. Dean Waye & I break it down here:

www.demandrevenue.com/thought-lead...

AI can crunch numbers, spot trends, and analyze tests, but it can’t create a bold strategy. Strategy takes imagination, risk, and connections a machine can’t see. Use AI as your analyst, not your strategist. Keep strategy human.

👉 www.demandrevenue.com/thought-lead...

“The customer is always right” is dead.

Appeasing toxic customers costs more than bad reviews, your team’s morale, creativity, & best talent. Boundaries protect culture and profits.

👉 www.demandrevenue.com/thought-lead...

Kodak & Blockbuster didn’t die from tech.

They invented the future, held it… and turned away.

The real killer? A failure of imagination.

If your business disappeared tomorrow, would you know what to build next?
Don’t let this be your story.

www.demandrevenue.com/thought-lead...

AI can make your company predictable—easy to anticipate, easier to beat. In our latest article, we reveal the “glass playbook” effect, the Centaur Strategy, and why originality is your last unfair advantage. Don’t get blindsided: www.demandrevenue.com/thought-lead...

Not every CMO role demands the same leadership style. Some require speed and GTM alignment. Others demand long-game brand building. Great CMOs adapt to both. I’ve sat in the seat 11x—& coached 150+. Weekly insights + free guide: www.demandrevenue.com/email-sign-up/

If your CMO doesn’t report to the CEO, you don’t have a real CMO. You have a tactical executor, not a strategic leader.

Elite CMOs need visibility, influence, and a seat at the top table.

Get my free guide + weekly insights:

www.demandrevenue.com/email-sign-up/

Most CMO coaches haven’t been in the hot seat enough to know what it’s really like. I’ve been a CMO 11 times, making high-stakes calls with CEOs, CFOs & boards watching.

My go-to gut-check?

If you can’t defend the decision in 2 mins, don’t make it. Free guide here:

buff.ly/vQ0o3uN

Your strategy might be too safe. Real growth doesn’t come from tiny tweaks; it comes from the bold move you’ve been avoiding because it feels risky. I share insights like this in my emails.

Get my free guide:

Beyond Demand 👉 www.demandrevenue.com/email-sign-up/

CMOs don’t get a honeymoon. Whether it’s Day 10 or Quarter 10, the pressure’s on.
Audit perception. Build allies. Tie everything to CAC, NRR, LTV.

Get the guide: Beyond Demand: How Elite CMOs Engineer Growth →

www.demandrevenue.com/email-sign-up/

Even top CMOs stall. Strong team. Sound strategy. Fine metrics. But growth still drags. It’s not always a marketing issue—it’s often a diagnostic one. I help CMOs see what’s really blocking progress. Weekly strategies here: www.demandrevenue.com/email-sign-up/

📉 From finance to Fractional CMO, I help marketers become the business leaders execs respect. Speak the CFO’s language. Drive real growth. Join 150+ CMOs I’ve coached—and get my free strategy guide:
www.demandrevenue.com/email-sign-up/

Marketing isn’t just growth—it’s risk management.

🚨 Launch too soon = brand damage
💸 Overbuild = sunk cost
🌀 Misalignment = wasted quarters

Most execs don’t see it—until the fire starts.

Learn how elite CMOs prevent risk before it spreads:
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When you're the CMO, everyone’s watching.

👨💼 CEO wants revenue
📈 Board wants answers
👥 Team wants direction

But who helps you?

Get insights from someone who’s been in that room 11 times.

Free strategy guide here: www.demandrevenue.com/email-sign-up/
Be the CMO they can’t afford to lose.