James Crawford

Generative AI Tracking Report Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.

Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era.

It’s a call for shared standards, transparency, and honest data, for AI in PR.

Read the full report here: www.pragencyone.co.uk/media-blog/g...

#PRMeasurement #AI

Up for a handful of @prca-hq.bsky.social Awards tonight but mainly looking forward to celebrating the hard work of my amazing team,

After months (possibly years) of planning, we’ve launched the new PR Agency One.

Think international reach, sector-led expertise, and next-gen measurement.

Creative effectiveness has a new home

That’s quite the royal flush of opinions

I’m a republican so I don’t really care so much. I do like to look at brands though and her brand is complex.

I’m glad you spent time to read the article and what I wrote. This was my full contribution to the article.

Yep, she gets treated very badly

No I don’t care how her products are received and I agree with you about the press and trolls.

Here is what I said, sent as a screenshot due to word count limits

She’s leaning into it. Calling her brand ‘good’ is a bit reductive as it’s pretty polarising and complex, but I get why you did call it that and it is certainly effective.

Meghan's divisiveness may well work to her advantage As the Duchess of Sussex builds her lifestyle empire, experts examine her popularity rating - and where she goes from here.

Link to article www.bbc.co.uk/news/article...

Just shared a few thoughts with the BBC about Meghan Markle’s brand. The sentiment is noisy - but if your products are selling out, the message is landing.
#BBC #PR #BrandInsight #MeghanMarkle

Back as a PRCA DARE Awards judge. Looking forward to seeing strong strategy, smart measurement and creative flair. Good luck to everyone who entered. #PRCADare #PRAwards

We made a couple, are you still going with them? I might reignite that one as currently dropping £10 a week on decent bread right now (4 kids 🙄)

Just remembering lockdown. What skill did you learn? We taught ourselves to make restaurant grade Tonktotsu ramen. Thanks to a book by Ramen Lord.

It literally took days to make.

Lies

Roses are red
Violets are blue

What does it mean??!

I’ve just ordered a Donnarumma poster for my bedroom wall

The new Old Trafford looks mind blowing.

Choose Weetabix over avocados to save the planet, says Alan Titchmarsh The fruit is destroying the environment and is a leading cause of hand injuries, its detractors claim. Refuse to eat them, says the TV gardener

Titchmarsh is going in hard on Avocados, the national symbol of the oppressed millennial community.

Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion.

www.thetimes.com/uk/environme...

Bricktastic was the antidote to modern life that we all need.

The rise of fake sourdough — how to tell if your loaf is the real deal Supermarkets are capitalising on the success of artisanal breads by selling cheaper, additive-filled alternatives for a premium price, campaigners have warned

A moment of rye amusement: Real Bread Week is the PR campaign we all need right now.

*the rye pun is all mine. I’ve still got it. x

www.thetimes.com/uk/society/a...

Hated, adored, never ignored.

Sight seeing in Manchester. I take it back, Radio 2 was right.

First I would take control of Aldi and this country would be crippled

Currently in an Uber and on Radio 2 they are discussing abandoned shopping trolleys.

FML

So little space to actually have a bit of fun online. Life away from screens is the way. Don’t worry mate, not a cry for help. Just having a genuine WTF moment 😂

Every morning I spend at least an hour reading the news but right now I really can’t face it. So I played a lot of chess instead but this morning got hammered 3-0. Stupid memes on Insta have been a salvation. Thank god the gym has a spa or honestly I’d struggle to switch off.

I tested an AI avatar of myself using Synthesia. It’s strange but has real potential for translating proposals and making business content more engaging. Some will love it, others will find it dystopian. I am still figuring out where I stand on it. It’s a bit nuts!

It’s pretty wild times out there. Trying not to let geo-political issues you have no control over live rent free in your head is hard.

Photos of my kids eating pancakes helped today.

Hope you are all good. Keep smiling!